GOODWILL COMMUNICATIONS, INC.
Media Guide by Title
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
12/1/2007
To Date:
12/31/2007
TYPE (RADIO PSAS)
TOTAL PLAYS & VALUES BY PSA TITLE
Baby/Story-African-American :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
12
1020
0
0
2
4
6
0
504
6
KSJX-AM
San Jose
California
1
97
0
0
0
0
0
1
37
3
WKQX-FM
Chicago
Illinois
MOR / VAR
1
78
0
0
0
0
1
0
58
9
WASH-FM
Rockville
Maryland
1
86
1
0
0
0
0
0
70
9
WBIG-FM
Rockville
Maryland
AD CONT
4
344
4
0
0
0
0
0
280
9
WIHT-FM
Rockville
Maryland
AD CONT
4
344
4
0
0
0
0
0
280
9
WWDC-FM
Rockville
Maryland
ROCK
4
344
4
0
0
0
0
0
280
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
4
344
4
0
0
0
0
0
280
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
4
344
4
0
0
0
0
0
280
11
WGPR-FM
Detroit
Michigan
GOSPEL / BULES / JAIL
1
82
0
0
1
0
0
0
39
1
WWFS-FM
New York
New York
AD CONT
15
1065
0
1
0
1
12
1
13650
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
1
59
1
0
0
0
0
0
39
34
WCOL-FM
Columbus
Ohio
C&W
2
118
2
0
0
0
0
0
78
34
WNCI-FM
Columbus
Ohio
AD CONT
2
118
2
0
0
0
0
0
78
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
1
59
0
0
0
0
1
0
39
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
23
1357
4
4
2
3
4
6
897
65
WHKO-FM
Dayton
Ohio
C&W
1
40
0
0
0
0
0
1
39
73
WVKS-FM
Toledo
Ohio
AD CONT
3
108
0
0
0
1
2
0
96
31
KSL-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
1
41
0
0
1
0
0
0
66
75
KHTQ-FM
Spokane
Washington
ROCK
6
228
0
0
0
0
4
2
276
75
KXLY-FM
Spokane
Washington
MOR / VAR
3
114
0
0
0
0
0
3
138
GRAND TOTAL
94
6390
30
5
6
9
30
14
17504
Baby/Story-African-American :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
2
86
0
0
1
0
1
0
84
2
KWVE-FM
Santa Ana
California
2
132
0
2
0
0
0
0
298
4
WSTW-FM
Wilmington
Delaware
AD CONT
7
238
0
0
1
1
1
4
371
7
WSRS-FM
Paxton
Massachusetts
11
352
1
0
1
7
2
0
539
46
WNAA-FM
Greensboro
North Carolina
7
0
2
3
0
2
0
0
280
1
WOR-AM
New York
New York
NEWS / TALK / SPORTS
2
70
0
1
0
0
0
1
1820
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
1
30
1
0
0
0
0
0
39
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
3
90
0
0
1
1
0
1
117
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
9
270
3
2
2
1
1
0
351
22
KRKT-FM
Albany
Oregon
C&W
3
69
0
0
1
2
0
0
168
86
WAWL-FM
Chattanooga
Tennessee
8
512
1
2
2
0
2
1
224
29
WRLT-FM
Nashville
Tennessee
MOR / VAR
18
378
0
9
3
0
0
6
1872
109
KYKX-FM
Longview
Texas
C&W
2
28
0
0
0
1
1
0
70
87
KVMV-FM
McAllen
Texas
RELIG
10
150
0
1
0
0
7
2
380
67
WBBC-FM
Blackstone
Virginia
C&W
2
70
0
0
0
0
2
0
112
126
KORD-FM
Pasco
Washington
C&W
26
468
0
0
1
9
10
6
1794
GRAND TOTAL
113
2943
8
20
13
24
27
21
8519
Baby/Story-African-American :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WFLZ-FM
Tampa
Florida
AD CONT
1
13
0
0
0
0
1
0
57
114
WBBQ-FM
Augusta
Georgia
1
14
0
0
0
0
1
0
46
114
WEKL-FM
Augusta
Georgia
C&W
2
28
1
1
0
0
0
0
92
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
3
42
0
0
2
0
1
0
138
1
WWFS-FM
New York
New York
AD CONT
20
357
0
4
2
1
13
0
18200
33
WLZT-FM
Cincinnati
Ohio
1
15
1
0
0
0
0
0
39
34
WCOL-FM
Columbus
Ohio
C&W
1
15
0
0
0
0
0
1
39
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
2
30
1
1
0
0
0
0
78
86
WAWL-FM
Chattanooga
Tennessee
1
32
0
0
1
0
0
0
28
37
KTSW-FM
San Antonio
Texas
2
22
2
0
0
0
0
0
94
GRAND TOTAL
34
568
5
6
5
1
16
1
18811
Baby/Story/Moms :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
40
WDXB-FM
Birmingham
Alabama
C&W
5
275
1
0
0
0
0
4
245
40
WENN-FM
Birmingham
Alabama
9
90
7
2
0
0
0
0
225
40
WMJJ-FM
Birmingham
Alabama
9
495
0
0
3
2
4
0
441
40
WQEN-FM
Birmingham
Alabama
AD CONT
12
661
6
0
1
1
2
2
588
40
WZZK-FM
Birmingham
Alabama
C&W
1
55
1
0
0
0
0
0
49
81
WQRV-FM
Madison
Alabama
AD CONT
1
68
1
0
0
0
0
0
162
60
WYOK-FM
Mobile
Alabama
C&W
10
371
10
0
0
0
0
0
410
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
11
693
1
2
4
3
0
1
495
40
WTXT-FM
Tuscaloosa
Alabama
C&W
1
55
1
0
0
0
0
0
49
20
KJSN-FM
Modesto
California
14
1190
0
0
1
8
5
0
588
6
KSCU-FM
Santa Clara
California
1
128
0
0
0
0
1
0
20
3
WKQX-FM
Chicago
Illinois
MOR / VAR
1
78
0
0
0
0
1
0
58
111
WAIC-FM
Springfield
Massachusetts
1
43
0
1
0
0
0
0
31
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
1
34
0
0
0
0
0
1
47
21
KTRS-AM
Saint Louis
Missouri
NEWS / TALK / SPORTS
1
49
0
0
0
0
1
0
40
46
WQFS-FM
Greensboro
North Carolina
1
49
1
0
0
0
0
0
70
26
WSHA-FM
Raleigh
North Carolina
2
128
0
2
0
0
0
0
76
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
7
497
0
0
0
0
2
5
6370
34
WMNI-AM
Columbus
Ohio
21
1242
5
5
1
1
2
7
819
65
WHKO-FM
Dayton
Ohio
C&W
1
40
0
0
0
0
0
1
39
119
KKNU-FM
Eugene
Oregon
C&W
13
455
2
0
1
2
5
3
546
4
KYW-AM
Philadelphia
Pennsylvania
NEWS / TALK / SPORTS
4
276
0
0
0
0
2
2
212
59
WKCS-FM
Knoxville
Tennessee
OLDIES
143
5148
25
35
23
13
20
27
7176
59
WOKI-FM
Knoxville
Tennessee
OLDIES
145
5218
16
21
14
23
50
21
7281
58
WLFV-FM
Richmond
Virginia
C&W
1
40
1
0
0
0
0
0
39
GRAND TOTAL
416
17378
78
68
48
53
95
74
26076
Baby-Story/Moms :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
2
KNX-AM
Los Angeles
California
NEWS / TALK / SPORTS
6
396
0
0
0
0
0
6
894
20
KJSN-FM
Modesto
California
4
172
0
0
1
2
1
0
168
114
WBBQ-FM
Augusta
Georgia
8
224
2
0
2
0
1
3
368
114
WEKL-FM
Augusta
Georgia
C&W
3
84
3
0
0
0
0
0
138
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
44
1
0
0
0
0
0
300
7
WAAF-FM
Worcester
Massachusetts
ROCK
1
44
1
0
0
0
0
0
49
11
WGPR-FM
Detroit
Michigan
GOSPEL / BULES / JAIL
11
451
0
3
0
2
2
4
429
46
WNAA-FM
Greensboro
North Carolina
1
0
0
1
0
0
0
0
40
46
WQFS-FM
Greensboro
North Carolina
1
25
0
0
1
0
0
0
70
46
KUTR-AM
Winston Salem
North Carolina
NEWS / TALK / SPORTS
12
264
3
2
1
1
1
4
468
34
WMNI-AM
Columbus
Ohio
18
536
2
6
2
2
2
4
702
86
WAWL-FM
Chattanooga
Tennessee
5
320
0
1
1
0
1
2
140
59
WOKI-FM
Knoxville
Tennessee
OLDIES
5
90
1
1
1
2
0
0
250
5
KHYI-FM
Allen
Texas
C&W
1
36
1
0
0
0
0
0
57
31
KRSP-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
11
242
1
2
2
0
1
5
429
31
KSFI-FM
Salt Lake City
Utah
15
330
0
0
1
0
1
13
585
31
KSL-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
1
20
0
1
0
0
0
0
66
126
KOLW-FM
Pasco
Washington
AD CONT
2
36
0
0
1
1
0
0
138
126
KORD-FM
Pasco
Washington
C&W
19
342
0
0
3
3
5
8
1311
GRAND TOTAL
125
3656
15
17
16
13
15
49
6602
Baby/Story/Moms :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
2
KWVE-FM
Santa Ana
California
1
33
0
0
1
0
0
0
149
14
WBTP-FM
Tampa
Florida
GOSPEL / BULES / JAIL
1
11
1
0
0
0
0
0
49
114
WEKL-FM
Augusta
Georgia
C&W
5
70
5
0
0
0
0
0
230
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
0
0
1
0
0
0
46
86
WAWL-FM
Chattanooga
Tennessee
1
32
0
0
0
0
0
1
28
5
KHYI-FM
Allen
Texas
C&W
1
18
1
0
0
0
0
0
57
5
KYYK-FM
Palestine
Texas
C&W
13
234
2
4
2
3
0
2
741
GRAND TOTAL
23
412
9
4
4
3
0
3
1300
Baby-Story/News/Sports/Talk :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
114
WBBQ-FM
Augusta
Georgia
59
3353
2
1
2
9
16
29
2714
114
WEKL-FM
Augusta
Georgia
C&W
6
342
3
1
0
0
2
0
276
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
3
171
0
0
1
1
1
0
138
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
91
3094
13
5
16
11
24
22
4272
68
WTKQ-FM
Flint
Michigan
NEWS / TALK / SPORTS
164
9188
28
68
25
16
23
4
6888
68
WCEN-FM
Saginaw
Michigan
C&W
1
56
0
0
0
0
1
0
42
46
WNAA-FM
Greensboro
North Carolina
6
0
0
0
0
2
3
1
240
26
WSHA-FM
Raleigh
North Carolina
3
192
0
1
1
1
0
0
114
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
2
142
0
0
0
0
1
1
1820
34
WBZX-FM
Columbus
Ohio
ROCK
15
540
3
2
2
1
2
5
450
65
WHKO-FM
Dayton
Ohio
C&W
1
40
0
0
0
0
0
1
39
119
KKNU-FM
Eugene
Oregon
C&W
13
455
1
0
0
2
5
5
546
23
WBGG-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
111
7347
13
32
8
12
21
25
3885
23
WPGB-FM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
42
2777
4
5
0
2
12
19
1470
23
WWSW-FM
Pittsburgh
Pennsylvania
OLDIES
7
462
0
0
0
0
0
7
245
GRAND TOTAL
524
28159
67
115
55
57
111
119
23139
Baby-Story/News/Sports/Talk :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
114
WBBQ-FM
Augusta
Georgia
4
112
1
0
0
0
1
2
184
114
WEKL-FM
Augusta
Georgia
C&W
2
56
2
0
0
0
0
0
92
46
WNAA-FM
Greensboro
North Carolina
2
0
0
2
0
0
0
0
80
22
KXL-AM
Portland
Oregon
NEWS / TALK / SPORTS
1
23
0
0
0
0
1
0
56
86
WAWL-FM
Chattanooga
Tennessee
6
384
4
0
0
1
0
1
168
87
KVMV-FM
McAllen
Texas
RELIG
9
135
1
1
0
0
4
3
342
126
KORD-FM
Pasco
Washington
C&W
29
522
1
0
2
11
9
6
2001
GRAND TOTAL
53
1232
9
3
2
12
15
12
2923
Baby-Story/News/Sports/Talk :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WBTP-FM
Tampa
Florida
GOSPEL / BULES / JAIL
1
11
1
0
0
0
0
0
49
114
WBBQ-FM
Augusta
Georgia
2
28
0
0
0
0
0
2
92
114
WEKL-FM
Augusta
Georgia
C&W
2
28
2
0
0
0
0
0
92
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
5
70
0
0
2
1
2
0
230
7
WPLM-FM
Plymouth
Massachusetts
1
16
1
0
0
0
0
0
49
119
KODZ-FM
Eugene
Oregon
2
18
0
0
1
1
0
0
82
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
7
70
3
1
1
0
2
0
336
GRAND TOTAL
20
241
7
1
4
2
4
2
930
Baby-Story/Spanish :60
N/A
Baby-Story/Spanish :30
N/A
Baby-Story/Spanish :15
N/A