Electronic Tracking by Title
CLIENT:  March of Dimes
Campaign Title:  Prematurity Awareness Radio
Report Date:7/12/2025
 From Date: 12/1/2007         To Date: 12/31/2007
  Generate Excel Report
 
       
 
TYPE (RADIO PSAS)  
 
 
TOTAL PLAYS & VALUES BY PSA TITLE
 
 
Baby/Story-African-American :60
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
19 KJSN-FM Modesto CA 12 612 0 0 2 4 6 0 600
6 KSJX-AM San Jose CA 1 93 0 0 0 0 0 1 37
3 WKQX-FM Chicago IL 1 78 0 0 0 0 1 0 58
8 WASH-FM Rockville MD 1 72 1 0 0 0 0 0 61
8 WBIG-FM Rockville MD Adult Contemporary 4 288 4 0 0 0 0 0 244
8 WIHT-FM Rockville MD Adult Contemporary 4 288 4 0 0 0 0 0 244
7 WTEM-AM Rockville MD 4 288 4 0 0 0 0 0 244
7 WTNT-AM Rockville MD 4 288 4 0 0 0 0 0 244
8 WWDC-FM Rockville MD 4 288 4 0 0 0 0 0 244
11 WGPR-FM Detroit MI Farm 1 81 0 0 1 0 0 0 39
1 WWFS-FM New York NY Adult Contemporary 15 1155 0 1 0 1 12 1 13110
32 WBWR-FM Columbus OH 1 54 1 0 0 0 0 0 42
32 WCOL-FM Columbus OH Country 2 108 2 0 0 0 0 0 84
32 WNCI-FM Columbus OH Adult Contemporary 2 108 2 0 0 0 0 0 84
32 WTVN-AM Columbus OH 1 54 0 0 0 0 1 0 42
32 WYTS-AM Columbus OH 23 1242 4 4 2 3 4 6 966
59 WHKO-FM Dayton OH Country 1 40 0 0 0 0 0 1 37
70 WVKS-FM Toledo OH Adult Contemporary 3 105 0 0 0 1 2 0 102
36 KSL-FM Salt Lake City UT 1 72 0 0 1 0 0 0 39
78 KHTQ-FM Spokane WA 6 636 0 0 0 0 4 2 282
78 KXLY-FM Spokane WA 3 348 0 0 0 0 0 3 141
GRAND TOTAL 94 6298 30 5 6 9 30 14 16944
 
Baby/Story-African-American :30
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
19 KJSN-FM Modesto CA 2 50 0 0 1 0 1 0 100
2 KWVE-FM Santa Ana CA 2 168 0 2 0 0 0 0 306
4 WSTW-FM Wilmington DE Adult Contemporary 7 238 0 0 1 1 1 4 308
5 WSRS-FM Paxton MA 11 363 1 0 1 7 2 0 594
47 WNAA-FM Greensboro NC 7 133 2 3 0 2 0 0 287
1 WOR-AM New York NY 2 76 0 1 0 0 0 1 1748
32 WBWR-FM Columbus OH 1 27 1 0 0 0 0 0 42
32 WTVN-AM Columbus OH 3 81 0 0 1 1 0 1 126
32 WYTS-AM Columbus OH 9 243 3 2 2 1 1 0 378
23 KRKT-FM Albany OR Country 3 69 0 0 1 2 0 0 171
86 WAWL-FM Chattanooga TN 8 512 1 2 2 0 2 1 224
30 WRLT-FM Nashville TN 18 378 0 9 3 0 0 6 1800
111 KYKX-FM Longview TX Country 2 34 0 0 0 1 1 0 74
92 KVMV-FM McAllen TX 10 150 0 1 0 0 7 2 380
60 WBBC-FM Blackstone VA Country 2 68 0 0 0 0 2 0 114
126 KORD-FM Pasco WA Country 26 416 0 0 1 9 10 6 1378
GRAND TOTAL 113 3006 8 20 13 24 27 21 8030
 
Baby/Story-African-American :15
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
12 WFLZ-FM Tampa FL Adult Contemporary 1 14 0 0 0 0 1 0 41
115 WBBQ-FM Augusta GA 1 17 0 0 0 0 1 0 45
115 WEKL-FM Augusta GA Country 2 34 1 1 0 0 0 0 90
108 WKSP-FM Augusta GA Farm 3 51 0 0 2 0 1 0 135
1 WWFS-FM New York NY Adult Contemporary 20 380 0 4 2 1 13 0 17480
32 WCOL-FM Columbus OH Country 1 14 0 0 0 0 0 1 42
32 WLZT-FM Columbus OH 1 12 1 0 0 0 0 0 42
32 WYTS-AM Columbus OH 2 28 1 1 0 0 0 0 84
86 WAWL-FM Chattanooga TN 1 32 0 0 1 0 0 0 28
40 KTSW-FM San Marcos TX 2 22 2 0 0 0 0 0 100
GRAND TOTAL 34 604 5 6 5 1 16 1 18087
 
Baby/Story/Moms :60
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
40 WDXB-FM Birmingham AL Country 5 285 1 0 0 0 0 4 250
44 WENN-FM Birmingham AL 9 90 7 2 0 0 0 0 225
40 WMJJ-FM Birmingham AL 9 513 0 0 3 2 4 0 450
40 WQEN-FM Birmingham AL Adult Contemporary 12 684 6 0 1 1 2 2 601
40 WZZK-FM Birmingham AL Country 1 57 1 0 0 0 0 0 50
84 WQRV-FM Madison AL Adult Contemporary 1 104 1 0 0 0 0 0 46
57 WYOK-FM Mobile AL Country 10 374 10 0 0 0 0 0 400
78 WJAB-FM Normal AL Farm 11 1155 1 2 4 3 0 1 506
40 WTXT-FM Tuscaloosa AL Country 1 57 1 0 0 0 0 0 50
19 KJSN-FM Modesto CA 14 714 0 0 1 8 5 0 700
6 KSCU-FM Santa Clara CA 1 128 0 0 0 0 1 0 20
3 WKQX-FM Chicago IL 1 78 0 0 0 0 1 0 58
111 WAIC-FM Springfield MA 1 63 0 1 0 0 0 0 32
24 WOLB-AM Baltimore MD 1 55 0 0 0 0 0 1 40
21 KTRS-AM St. Louis MO 1 50 0 0 0 0 1 0 39
49 WQFS-FM Greensboro NC 1 38 1 0 0 0 0 0 41
27 WSHA-FM Raleigh NC 2 82 0 2 0 0 0 0 94
1 WINS-AM New York NY 7 539 0 0 0 0 2 5 6118
32 WMNI-AM Columbus OH 21 1134 5 5 1 1 2 7 882
59 WHKO-FM Dayton OH Country 1 40 0 0 0 0 0 1 37
121 KKNU-FM Eugene OR Country 13 494 2 0 1 2 5 3 546
4 KYW-AM Philadelphia PA 4 272 0 0 0 0 2 2 176
58 WKCS-FM Knoxville TN 143 5434 25 35 23 13 20 27 7124
58 WOKI-FM Knoxville TN 145 5510 16 21 14 23 50 21 7217
60 WLFV-FM Richmond VA Country 1 68 1 0 0 0 0 0 57
GRAND TOTAL 416 18018 78 68 48 53 95 74 25759
 
Baby-Story/Moms :30
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
2 KNX-AM Los Angeles CA 6 504 0 0 0 0 0 6 918
19 KJSN-FM Modesto CA 4 100 0 0 1 2 1 0 200
115 WBBQ-FM Augusta GA 8 272 2 0 2 0 1 3 360
115 WEKL-FM Augusta GA Country 3 102 3 0 0 0 0 0 135
9 WAAF-FM Boston MA 1 33 1 0 0 0 0 0 54
9 WMKK-FM Brighton MA Adult Contemporary 1 44 1 0 0 0 0 0 300
11 WGPR-FM Detroit MI Farm 11 451 0 3 0 2 2 4 429
47 WNAA-FM Greensboro NC 1 19 0 1 0 0 0 0 41
49 WQFS-FM Greensboro NC 1 19 0 0 1 0 0 0 41
49 KUTR-AM Winston Salem NC 12 228 3 2 1 1 1 4 492
32 WMNI-AM Columbus OH 18 486 2 6 2 2 2 4 757
86 WAWL-FM Chattanooga TN 5 320 0 1 1 0 1 2 140
58 WOKI-FM Knoxville TN 5 95 1 1 1 2 0 0 250
7 KHYI-FM Dallas TX Country 1 34 1 0 0 0 0 0 41
36 KRSP-FM Salt Lake City UT 11 396 1 2 2 0 1 5 429
36 KSFI-FM Salt Lake City UT 15 540 0 0 1 0 1 13 585
36 KSL-FM Salt Lake City UT 1 36 0 1 0 0 0 0 39
126 KOLW-FM Pasco WA Adult Contemporary 2 32 0 0 1 1 0 0 106
126 KORD-FM Pasco WA Country 19 304 0 0 3 3 5 8 1007
GRAND TOTAL 125 4015 15 17 16 13 15 49 6324
 
Baby/Story/Moms :15
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
2 KWVE-FM Santa Ana CA 1 42 0 0 1 0 0 0 153
12 WBTP-FM Tampa FL Farm 1 11 1 0 0 0 0 0 49
115 WEKL-FM Augusta GA Country 5 85 5 0 0 0 0 0 225
108 WKSP-FM Augusta GA Farm 1 17 0 0 1 0 0 0 45
86 WAWL-FM Chattanooga TN 1 32 0 0 0 0 0 1 28
7 KHYI-FM Dallas TX Country 1 17 1 0 0 0 0 0 41
7 KYYK-FM Palestine TX Country 13 221 2 4 2 3 0 2 533
GRAND TOTAL 23 425 9 4 4 3 0 3 1074
 
Baby-Story/News/Sports/Talk :60
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
115 WBBQ-FM Augusta GA 59 4012 2 1 2 9 16 29 2655
115 WEKL-FM Augusta GA Country 6 408 3 1 0 0 2 0 270
108 WKSP-FM Augusta GA Farm 3 204 0 0 1 1 1 0 135
24 WOLB-AM Baltimore MD 91 5005 13 5 16 11 24 22 3640
113 WBZX-FM Big Rapids MI 15 540 3 2 2 1 2 5 450
77 WTKQ-FM Flint MI 164 11266 28 68 25 16 23 4 6068
65 WCEN-FM Saginaw MI Country 1 69 0 0 0 0 1 0 37
47 WNAA-FM Greensboro NC 6 228 0 0 0 2 3 1 246
27 WSHA-FM Raleigh NC 3 123 0 1 1 1 0 0 141
1 WINS-AM New York NY 2 154 0 0 0 0 1 1 1748
59 WHKO-FM Dayton OH Country 1 40 0 0 0 0 0 1 37
121 KKNU-FM Eugene OR Country 13 494 1 0 0 2 5 5 546
22 WBGG-AM Pittsburgh PA 111 7458 13 32 8 12 21 25 5437
24 WPGB-FM Pittsburgh PA 42 2819 4 5 0 2 12 19 2058
22 WWSW-FM Pittsburgh PA 7 469 0 0 0 0 0 7 343
GRAND TOTAL 524 33289 67 115 55 57 111 119 23811
 
Baby-Story/News/Sports/Talk :30
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
115 WBBQ-FM Augusta GA 4 136 1 0 0 0 1 2 180
115 WEKL-FM Augusta GA Country 2 68 2 0 0 0 0 0 90
47 WNAA-FM Greensboro NC 2 38 0 2 0 0 0 0 82
22 KXL-AM Portland OR 1 23 0 0 0 0 1 0 57
86 WAWL-FM Chattanooga TN 6 384 4 0 0 1 0 1 168
92 KVMV-FM McAllen TX 9 135 1 1 0 0 4 3 342
126 KORD-FM Pasco WA Country 29 464 1 0 2 11 9 6 1537
GRAND TOTAL 53 1248 9 3 2 12 15 12 2456
 
Baby-Story/News/Sports/Talk :15
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
12 WBTP-FM Tampa FL Farm 1 11 1 0 0 0 0 0 49
115 WBBQ-FM Augusta GA 2 34 0 0 0 0 0 2 90
115 WEKL-FM Augusta GA Country 2 34 2 0 0 0 0 0 90
108 WKSP-FM Augusta GA Farm 5 85 0 0 2 1 2 0 225
5 WPLM-FM Plymouth MA 1 17 1 0 0 0 0 0 54
121 KODZ-FM Eugene OR 2 20 0 0 1 1 0 0 84
28 WFSK-FM Nashville TN Farm 7 77 3 1 1 0 2 0 700
GRAND TOTAL 20 278 7 1 4 2 4 2 1292
 
Baby-Story/Spanish :60
N/A
 
Baby-Story/Spanish :30
N/A
 
Baby-Story/Spanish :15
N/A
 
Chart.