GOODWILL COMMUNICATIONS, INC.
Media Guide by Title
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
11/1/2007
To Date:
11/30/2007
TYPE (RADIO PSAS)
TOTAL PLAYS & VALUES BY PSA TITLE
Baby/Story-African-American :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
7
595
0
0
0
3
4
0
294
32
KCJK-FM
Mission
Kansas
AD CONT
1
48
1
0
0
0
0
0
36
9
WBIG-FM
Rockville
Maryland
AD CONT
2
172
2
0
0
0
0
0
140
9
WIHT-FM
Rockville
Maryland
AD CONT
2
172
2
0
0
0
0
0
140
9
WWDC-FM
Rockville
Maryland
ROCK
2
172
2
0
0
0
0
0
140
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
2
172
2
0
0
0
0
0
140
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
2
172
2
0
0
0
0
0
140
26
WSHA-FM
Raleigh
North Carolina
1
64
0
1
0
0
0
0
38
33
WLZT-FM
Cincinnati
Ohio
2
118
2
0
0
0
0
0
78
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
2
118
2
0
0
0
0
0
78
34
WCOL-FM
Columbus
Ohio
C&W
1
59
1
0
0
0
0
0
39
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
1
59
0
0
0
0
0
1
39
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
6
354
4
0
0
1
0
1
234
73
WVKS-FM
Toledo
Ohio
AD CONT
2
72
0
0
0
2
0
0
64
31
KSFI-FM
Salt Lake City
Utah
1
44
0
0
0
0
0
1
39
75
KHTQ-FM
Spokane
Washington
ROCK
1
38
0
0
0
0
0
1
46
GRAND TOTAL
35
2429
20
1
0
6
4
4
1685
Baby/Story-African-American :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
1
43
0
0
0
0
1
0
42
2
KWVE-FM
Santa Ana
California
1
66
0
1
0
0
0
0
149
4
WSTW-FM
Wilmington
Delaware
AD CONT
3
102
0
0
1
0
0
2
159
9
WBIG-FM
Rockville
Maryland
AD CONT
1
43
1
0
0
0
0
0
70
9
WIHT-FM
Rockville
Maryland
AD CONT
1
43
1
0
0
0
0
0
70
9
WWDC-FM
Rockville
Maryland
ROCK
1
43
1
0
0
0
0
0
70
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
1
43
1
0
0
0
0
0
70
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
1
43
1
0
0
0
0
0
70
46
WNAA-FM
Greensboro
North Carolina
15
0
4
9
0
2
0
0
600
1
WOR-AM
New York
New York
NEWS / TALK / SPORTS
1
35
0
0
0
0
0
1
910
33
WCVX-AM
Cincinnati
Ohio
RELIG
6
144
0
4
1
0
1
0
270
34
WNCI-FM
Columbus
Ohio
AD CONT
1
30
1
0
0
0
0
0
39
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
1
30
0
0
0
0
0
1
39
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
5
150
2
1
0
0
1
1
195
4
WISX-FM
Bala Cynwyd
Pennsylvania
1
34
1
0
0
0
0
0
53
29
WRLT-FM
Nashville
Tennessee
MOR / VAR
43
896
0
18
16
0
0
9
4479
87
KVMV-FM
McAllen
Texas
RELIG
3
45
0
0
0
0
2
1
114
126
KOLW-FM
Pasco
Washington
AD CONT
4
72
0
0
1
2
1
0
276
126
KORD-FM
Pasco
Washington
C&W
35
630
1
0
2
8
11
13
2415
GRAND TOTAL
125
2492
14
33
21
12
17
28
10090
Baby/Story-African-American :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WFLZ-FM
Tampa
Florida
AD CONT
1
13
0
0
1
0
0
0
57
114
WEKL-FM
Augusta
Georgia
C&W
1
14
1
0
0
0
0
0
46
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
3
42
0
0
2
0
1
0
138
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
0
1
0
0
0
0
42
3
WKQX-FM
Chicago
Illinois
MOR / VAR
1
20
0
0
0
0
1
0
58
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
22
1
0
0
0
0
0
300
34
WCOL-FM
Columbus
Ohio
C&W
2
30
0
0
0
0
1
1
78
34
WNCI-FM
Columbus
Ohio
AD CONT
2
30
0
0
1
1
0
0
78
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
1
15
0
0
0
1
0
0
39
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
1
15
0
1
0
0
0
0
39
86
WAWL-FM
Chattanooga
Tennessee
5
160
0
2
0
0
2
1
140
13
KVTI-FM
Lakewood
Washington
AD CONT
2
26
0
0
0
0
2
0
114
GRAND TOTAL
21
401
2
4
4
2
7
2
1129
Baby/Story/Moms :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
40
WDXB-FM
Birmingham
Alabama
C&W
1
55
0
0
0
0
0
1
49
40
WENN-FM
Birmingham
Alabama
7
70
5
2
0
0
0
0
175
40
WMJJ-FM
Birmingham
Alabama
AD CONT
10
550
0
0
1
4
5
0
490
40
WQEN-FM
Birmingham
Alabama
AD CONT
12
660
6
0
1
1
2
2
588
81
WTAK-FM
Huntsville
Alabama
NEWS / TALK / SPORTS
1
63
1
0
0
0
0
0
45
81
WQRV-FM
Madison
Alabama
AD CONT
1
68
1
0
0
0
0
0
162
60
WKSJ-FM
Mobile
Alabama
C&W
1
70
0
0
0
0
1
0
56
60
WMXC-FM
Mobile
Alabama
AD CONT
1
28
0
0
0
0
1
0
50
60
WRKH-FM
Mobile
Alabama
NEWS / TALK / SPORTS
1
43
1
0
0
0
0
0
46
60
WYOK-FM
Mobile
Alabama
C&W
1
37
1
0
0
0
0
0
41
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
7
441
0
3
1
1
0
2
315
40
WTXT-FM
Tuscaloosa
Alabama
C&W
1
55
1
0
0
0
0
0
49
20
KJSN-FM
Modesto
California
4
340
0
0
0
2
2
0
168
6
KSCU-FM
Santa Clara
California
2
256
0
0
0
0
2
0
40
26
WSHA-FM
Raleigh
North Carolina
2
128
1
0
0
0
0
1
76
1
WCBS-FM
New York
New York
OLDIES
122
8633
16
0
0
0
13
93
111036
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
2
142
0
0
0
0
2
0
1820
33
WCVX-AM
Cincinnati
Ohio
RELIG
1
47
1
0
0
0
0
0
45
59
WKCS-FM
Knoxville
Tennessee
OLDIES
93
3348
16
22
18
5
13
19
4661
59
WOKI-FM
Knoxville
Tennessee
OLDIES
26
936
1
5
5
3
10
2
1303
58
WLFV-FM
Richmond
Virginia
C&W
2
80
2
0
0
0
0
0
78
GRAND TOTAL
298
16050
53
32
26
16
51
120
121293
Baby-Story/Moms :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
2
86
0
0
0
1
1
0
84
114
WBBQ-FM
Augusta
Georgia
5
140
1
0
0
1
1
2
230
32
KCFX-FM
Mission
Kansas
NEWS / TALK / SPORTS
1
24
1
0
0
0
0
0
36
32
KCMO-FM
Mission
Kansas
OLDIES
1
24
1
0
0
0
0
0
36
46
WNAA-FM
Greensboro
North Carolina
7
0
0
6
1
0
0
0
280
46
WQFS-FM
Greensboro
North Carolina
2
50
0
1
0
1
0
0
140
46
KUTR-AM
Winston Salem
North Carolina
NEWS / TALK / SPORTS
4
88
0
1
0
1
0
2
156
33
WCVX-AM
Cincinnati
Ohio
RELIG
17
408
7
7
2
0
0
1
765
59
WOKI-FM
Knoxville
Tennessee
OLDIES
4
72
1
0
1
0
2
0
200
31
KRSP-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
3
66
0
0
0
1
0
2
117
31
KSFI-FM
Salt Lake City
Utah
4
88
0
0
0
1
1
2
156
126
KOLW-FM
Pasco
Washington
AD CONT
6
108
0
0
1
3
2
0
414
126
KORD-FM
Pasco
Washington
C&W
27
486
0
0
2
8
6
11
1863
GRAND TOTAL
83
1640
11
15
7
17
13
20
4477
Baby/Story/Moms :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
6
KSCU-FM
Santa Clara
California
2
64
0
0
1
1
0
0
40
14
WFLZ-FM
Tampa
Florida
AD CONT
1
13
0
0
0
1
0
0
57
114
WEKL-FM
Augusta
Georgia
C&W
4
56
4
0
0
0
0
0
184
76
KGOR-FM
Omaha
Nebraska
OLDIES
1
15
0
0
0
0
1
0
36
86
WAWL-FM
Chattanooga
Tennessee
3
96
1
0
2
0
0
0
84
GRAND TOTAL
11
244
5
0
3
2
1
0
401
Baby-Story/News/Sports/Talk :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
114
WBBQ-FM
Augusta
Georgia
54
3066
2
1
5
6
16
24
2484
114
WEKL-FM
Augusta
Georgia
C&W
2
114
2
0
0
0
0
0
92
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
48
1632
5
1
9
8
10
15
2253
68
WTKQ-FM
Flint
Michigan
NEWS / TALK / SPORTS
17
952
3
6
3
2
0
3
714
46
WNAA-FM
Greensboro
North Carolina
24
0
0
3
8
3
6
4
960
26
WSHA-FM
Raleigh
North Carolina
1
64
0
1
0
0
0
0
38
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
2
142
0
0
0
0
1
1
1820
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
4
164
0
0
4
0
0
0
192
GRAND TOTAL
152
6134
12
12
29
19
33
47
8553
Baby-Story/News/Sports/Talk :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
114
WBBQ-FM
Augusta
Georgia
2
56
0
0
0
0
0
2
92
114
WEKL-FM
Augusta
Georgia
C&W
2
56
2
0
0
0
0
0
92
46
WNAA-FM
Greensboro
North Carolina
2
0
0
2
0
0
0
0
80
57
WRPI-FM
Troy
New York
1
34
0
0
0
1
0
0
36
33
WCVX-AM
Cincinnati
Ohio
RELIG
3
72
1
1
1
0
0
0
135
86
WAWL-FM
Chattanooga
Tennessee
2
128
0
1
0
0
0
1
56
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
18
377
4
6
4
0
0
4
865
29
WRLT-FM
Nashville
Tennessee
MOR / VAR
2
42
0
1
1
0
0
0
208
87
KVMV-FM
McAllen
Texas
RELIG
5
75
0
0
0
0
1
4
190
126
KOLW-FM
Pasco
Washington
AD CONT
4
72
0
0
3
1
0
0
276
126
KORD-FM
Pasco
Washington
C&W
27
486
1
0
1
8
8
9
1863
GRAND TOTAL
68
1398
8
11
10
10
9
20
3893
Baby-Story/News/Sports/Talk :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WFLZ-FM
Tampa
Florida
AD CONT
1
13
0
0
1
0
0
0
57
114
WEKL-FM
Augusta
Georgia
C&W
2
28
1
1
0
0
0
0
92
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
3
42
0
0
2
0
1
0
138
4
WISX-FM
Bala Cynwyd
Pennsylvania
2
34
1
1
0
0
0
0
106
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
2
21
0
2
0
0
0
0
97
GRAND TOTAL
10
138
2
4
3
0
1
0
490
Baby-Story/Spanish :60
N/A
Baby-Story/Spanish :30
N/A
Baby-Story/Spanish :15
N/A