Electronic Tracking by Title
CLIENT:  March of Dimes
Campaign Title:  Prematurity Awareness Radio
Report Date:4/25/2024
 From Date: 4/1/2008         To Date: 4/30/2008
  Generate Excel Report
 
       
 
TYPE (RADIO PSAS)  
 
 
TOTAL PLAYS & VALUES BY PSA TITLE
 
 
Baby/Story-African-American :60
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
20 KJSN-FM Modesto CA Adult Contemporary 12 612 0 0 1 3 8 0 600
20 KKBN-FM Sonora CA Country 59 3009 4 2 3 5 19 26 2950
20 KZSQ-FM Sonora CA Adult Contemporary 11 557 9 0 1 1 0 0 546
9 WAAF-FM Boston MA 1 66 1 0 0 0 0 0 54
9 WMKK-FM Brighton MA Adult Contemporary 1 88 1 0 0 0 0 0 300
7 WBIG-FM Rockville MD Adult Contemporary 1 72 1 0 0 0 0 0 61
7 WIHT-FM Rockville MD Adult Contemporary 1 72 1 0 0 0 0 0 61
7 WTEM-AM Rockville MD 1 72 1 0 0 0 0 0 61
7 WTNT-AM Rockville MD 1 72 1 0 0 0 0 0 61
7 WWDC-FM Rockville MD 1 72 1 0 0 0 0 0 61
23 KFTK-FM St. Louis MO 1 50 1 0 0 0 0 0 39
23 KPNT-FM St. Louis MO 1 50 1 0 0 0 0 0 39
73 KRWP-FM Stockton MO Country 3 204 0 1 1 0 0 1 153
27 WSHA-FM Raleigh NC 5 205 1 1 0 0 0 3 235
39 KBAD-AM Las Vegas NV 30 1260 11 5 2 1 1 10 1498
39 KXPT-FM Las Vegas NV Adult Contemporary 1 42 1 0 0 0 0 0 50
34 WBWR-FM Columbus OH 1 54 1 0 0 0 0 0 42
34 WCOL-FM Columbus OH Country 3 162 3 0 0 0 0 0 126
34 WLZT-FM Columbus OH Adult Contemporary 1 50 1 0 0 0 0 0 42
34 WNCI-FM Columbus OH Adult Contemporary 3 162 3 0 0 0 0 0 126
34 WTVN-AM Columbus OH 7 378 2 0 0 0 2 3 294
34 WYTS-AM Columbus OH 58 3132 18 9 6 4 12 9 2436
51 WMFS-FM Memphis TN 4 424 3 1 0 0 0 0 173
30 KSL-FM Salt Lake City UT 1 72 0 0 0 0 0 1 39
99 WAXM-FM Norton VA Country 3 111 1 0 0 0 1 1 201
GRAND TOTAL 211 11048 67 19 14 14 43 54 10248
 
Baby/Story-African-American :30
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
20 KJSN-FM Modesto CA Adult Contemporary 4 100 0 0 3 0 1 0 200
2 KWVE-FM Santa Ana CA 2 168 0 1 0 1 0 0 306
57 WGCX-FM Pensacola FL 1 19 0 1 0 0 0 0 40
123 KBON-FM Eunice LA 1 17 0 0 0 0 1 0 40
77 WCEN-FM Saginaw MI Country 2 68 0 0 0 0 2 0 74
23 KCLC-FM Saint Charles MO 11 275 1 4 5 1 0 0 429
34 WTVN-AM Columbus OH 5 135 1 0 0 0 1 3 210
34 WYTS-AM Columbus OH 28 756 4 8 3 3 6 4 1176
22 KRKT-FM Albany OR Country 2 46 0 0 0 0 2 0 114
51 WMFS-FM Memphis TN 2 106 1 1 0 0 0 0 86
83 KVMV-FM McAllen TX 8 120 0 2 1 1 0 4 304
118 KOLW-FM Pasco WA Adult Contemporary 1 16 0 0 0 1 0 0 53
118 KORD-FM Pasco WA Country 23 368 1 0 1 2 5 14 1219
GRAND TOTAL 90 2194 8 17 13 9 18 25 4251
 
Baby/Story-African-American :15
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
12 WFLZ-FM Tampa FL Adult Contemporary 1 14 0 0 0 0 1 0 41
108 WBBQ-FM Augusta GA Adult Contemporary 2 34 0 0 0 2 0 0 90
108 WKSP-FM Augusta GA Farm 1 17 0 0 0 0 1 0 45
34 WNCI-FM Columbus OH Adult Contemporary 2 28 0 1 0 1 0 0 84
34 WTVN-AM Columbus OH 1 14 0 0 0 0 1 0 42
34 WYTS-AM Columbus OH 3 42 1 1 1 0 0 0 126
4 WYSP-FM Philadelphia PA 2 34 2 0 0 0 0 0 88
GRAND TOTAL 12 183 3 2 1 3 3 0 516
 
Baby/Story/Moms :60
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
44 WDXB-FM Birmingham AL Country 6 342 0 0 0 0 2 4 301
44 WENN-FM Birmingham AL 7 70 3 4 0 0 0 0 175
44 WMJJ-FM Birmingham AL Adult Contemporary 11 627 0 0 3 3 5 0 550
44 WQEN-FM Birmingham AL Adult Contemporary 14 798 8 0 3 0 3 0 700
78 WQRV-FM Madison AL Adult Contemporary 4 416 3 1 0 0 0 0 184
78 WTAK-FM Madison AL 1 105 1 0 0 0 0 0 46
57 WKSJ-FM Mobile AL Country 1 37 0 0 0 0 1 0 40
57 WMXC-FM Mobile AL Adult Contemporary 1 37 0 0 0 0 1 0 40
57 WRKH-FM Mobile AL 1 37 1 0 0 0 0 0 40
78 WJAB-FM Normal AL Farm 2 210 0 1 1 0 0 0 92
62 KARN-FM Little Rock AR 29 1015 7 4 1 4 7 6 986
20 KJSN-FM Modesto CA Adult Contemporary 2 102 0 0 0 0 2 0 100
6 KBBF-FM Santa Rosa CA 3 279 0 1 0 1 1 0 111
7 WTOP-FM Washington DC 11 791 0 0 1 0 2 8 672
4 WJBR-FM Wilmington DE Adult Contemporary 2 136 1 0 0 0 0 1 88
57 WGCX-FM Pensacola FL 1 37 0 1 0 0 0 0 40
3 WGN-AM Chicago IL 17 1326 0 0 3 0 2 12 986
123 KPEL-FM Lafayette LA 13 442 0 3 4 2 3 1 520
77 WCRZ-FM Burton MI Adult Contemporary 2 138 0 0 0 0 2 0 74
77 WWBN-FM Burton MI 1 69 1 0 0 0 0 0 37
27 WSHA-FM Raleigh NC 9 369 1 0 0 3 1 4 423
1 WINS-AM New York NY 3 231 0 0 0 0 0 3 2622
76 WLGZ-FM Rochester NY Adult Contemporary 22 1694 1 0 3 5 3 10 1320
117 KKNU-FM Eugene OR Country 22 836 1 0 1 1 12 7 924
24 WPTT-AM Pittsburgh PA 1 60 1 0 0 0 0 0 50
51 WUMR-FM Memphis TN Farm 3 114 0 0 2 0 1 0 129
5 KYYK-FM Palestine TX Country 8 552 1 0 0 1 3 3 328
99 WAXM-FM Norton VA Country 1 37 0 0 0 0 1 0 67
54 WLFV-FM Richmond VA Country 8 548 8 0 0 0 0 0 456
96 WWWT-AM Randolph Center VT 17 748 0 0 0 0 2 15 850
81 WSJY-FM Janesville WI Adult Contemporary 1 73 1 0 0 0 0 0 38
GRAND TOTAL 224 12276 39 15 22 20 54 74 12989
 
Baby-Story/Moms :30
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
62 KARN-FM Little Rock AR 11 198 4 3 1 2 1 0 374
62 KURB-FM Little Rock AR Adult Contemporary 4 72 0 0 0 2 2 0 136
20 KJSN-FM Modesto CA Adult Contemporary 2 50 0 0 0 2 0 0 100
6 KSCU-FM Santa Clara CA 1 64 0 1 0 0 0 0 20
4 WJBR-FM Wilmington DE Adult Contemporary 2 68 0 0 0 0 1 1 88
108 WBBQ-FM Augusta GA Adult Contemporary 6 204 0 0 0 0 2 4 270
108 WEKL-FM Augusta GA Country 1 34 1 0 0 0 0 0 45
108 WKSP-FM Augusta GA Farm 2 68 0 0 0 2 0 0 90
72 KWLS-FM Rose Hill KS Country 1 19 1 0 0 0 0 0 39
48 WFIA-FM Louisville KY 2 40 2 0 0 0 0 0 90
14 WDRQ-FM Detroit MI Adult Contemporary 4 164 0 0 1 0 3 0 156
14 WDVD-FM Detroit MI Adult Contemporary 4 164 0 1 1 0 0 2 156
14 WGPR-FM Detroit MI Farm 7 286 0 0 0 1 3 3 274
5 KYYK-FM Palestine TX Country 8 272 0 1 1 2 0 4 328
30 KOSY-FM Salt Lake City UT Adult Contemporary 3 108 0 0 0 2 1 0 117
99 WAXM-FM Norton VA Country 404 7503 53 24 23 28 93 183 27241
13 KRWM-FM Bellevue WA Adult Contemporary 9 244 1 0 0 2 2 4 513
118 KORD-FM Pasco WA Country 15 240 0 0 1 1 4 9 795
GRAND TOTAL 486 9798 62 30 28 44 112 210 30832
 
Baby/Story/Moms :15
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
2 KWVE-FM Santa Ana CA 1 42 0 1 0 0 0 0 153
36 WJKD-FM Vero Beach FL Adult Contemporary 9 90 4 3 1 1 0 0 387
108 WBBQ-FM Augusta GA Adult Contemporary 1 17 0 0 0 0 1 0 45
108 WEKL-FM Augusta GA Country 8 136 5 3 0 0 0 0 360
123 KBON-FM Eunice LA 1 8 0 0 0 0 0 1 40
23 KFTK-FM St. Louis MO 1 13 1 0 0 0 0 0 39
23 KPNT-FM St. Louis MO 1 13 1 0 0 0 0 0 39
5 KYYK-FM Palestine TX Country 19 323 5 5 4 1 4 0 779
GRAND TOTAL 41 642 16 12 5 2 5 1 1842
 
Baby-Story/News/Sports/Talk :60
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
55 KABX-FM Merced CA 7 287 0 0 0 0 3 4 294
108 WBBQ-FM Augusta GA Adult Contemporary 60 4080 3 1 1 7 19 29 2700
108 WEKL-FM Augusta GA Country 8 544 6 0 0 0 2 0 360
108 WKSP-FM Augusta GA Farm 22 1494 0 4 15 0 3 0 988
108 WPRW-FM Augusta GA Farm 4 272 4 0 0 0 0 0 180
25 WNDE-AM Indianapolis IN 4 160 0 1 1 0 0 2 168
123 KPEL-FM Lafayette LA 61 2074 2 9 20 14 14 2 2440
26 WOLB-AM Baltimore MD 79 4345 7 2 15 10 15 30 3160
77 WCRZ-FM Burton MI Adult Contemporary 2 138 0 0 0 0 2 0 74
77 WWBN-FM Burton MI 1 69 1 0 0 0 0 0 37
49 WNAA-FM Greensboro NC 15 570 0 0 0 1 0 14 611
27 WSHA-FM Raleigh NC 7 287 1 1 0 0 0 5 329
1 WINS-AM New York NY 3 231 0 0 0 0 1 2 2622
76 WLGZ-FM Rochester NY Adult Contemporary 18 1386 0 0 1 6 4 7 1080
117 KKNU-FM Eugene OR Country 22 836 2 0 0 2 11 7 924
4 WNTP-AM Lafayette Hill PA 1 68 1 0 0 0 0 0 44
24 WBGG-AM Pittsburgh PA 139 9345 13 34 18 9 36 29 6806
24 WPGB-FM Pittsburgh PA 39 2620 0 6 5 1 6 21 1910
24 WWSW-FM Pittsburgh PA 22 1476 0 0 0 0 0 22 1078
GRAND TOTAL 514 30282 40 58 76 50 116 174 25805
 
Baby-Story/News/Sports/Talk :30
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
108 WBBQ-FM Augusta GA Adult Contemporary 5 170 1 0 0 0 2 2 225
108 WEKL-FM Augusta GA Country 2 68 2 0 0 0 0 0 90
108 WKSP-FM Augusta GA Farm 6 204 0 0 1 2 3 0 270
25 WNDE-AM Indianapolis IN 2 40 0 1 1 0 0 0 84
71 KXKT-FM Omaha NE Country 1 31 0 0 0 1 0 0 34
39 KBAD-AM Las Vegas NV 5 105 2 2 1 0 0 0 250
28 WFSK-FM Nashville TN Farm 23 487 3 6 6 4 1 3 2304
118 KOLW-FM Pasco WA Adult Contemporary 1 16 0 0 0 0 1 0 53
118 KORD-FM Pasco WA Country 27 432 1 0 2 3 6 15 1431
GRAND TOTAL 72 1553 9 9 11 10 13 20 4741
 
Baby-Story/News/Sports/Talk :15
DMA
RANK		 STN CITY STATE FORMAT TOTAL
PLAYS		 TOTAL
VALUE		 EM DT EF PT LE LN GROSS
IMP.
55 KRZR-FM Fresno CA 2 20 0 0 0 1 1 0 84
108 WEKL-FM Augusta GA Country 7 119 6 1 0 0 0 0 315
60 WSFX-FM Nanticoke PA 22 220 4 5 4 1 4 4 594
28 WFSK-FM Nashville TN Farm 4 42 2 0 2 0 0 0 402
96 WCPV-FM Colchester VT 22 220 2 5 6 2 1 6 968
96 WEZF-FM Colchester VT Adult Contemporary 18 180 0 0 2 8 8 0 792
96 WXZO-FM Colchester VT 17 170 6 6 5 0 0 0 748
GRAND TOTAL 92 971 20 17 19 12 14 10 3903
 
Baby-Story/Spanish :60
N/A
 
Baby-Story/Spanish :30
N/A
 
Baby-Story/Spanish :15
N/A
 
Chart.