GOODWILL COMMUNICATIONS, INC.
Media Guide by Title
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
4/1/2008
To Date:
4/30/2008
TYPE (RADIO PSAS)
TOTAL PLAYS & VALUES BY PSA TITLE
Baby/Story-African-American :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
12
1020
0
0
1
3
8
0
504
20
KKBN-FM
Sonora
California
C&W
58
2958
4
2
3
5
18
26
2900
20
KZSQ-FM
Sonora
California
AD CONT
11
557
9
0
1
1
0
0
546
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
88
1
0
0
0
0
0
300
7
WAAF-FM
Worcester
Massachusetts
ROCK
1
88
1
0
0
0
0
0
49
9
WBIG-FM
Rockville
Maryland
AD CONT
1
86
1
0
0
0
0
0
70
9
WIHT-FM
Rockville
Maryland
AD CONT
1
86
1
0
0
0
0
0
70
9
WWDC-FM
Rockville
Maryland
ROCK
1
86
1
0
0
0
0
0
70
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
1
86
1
0
0
0
0
0
70
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
1
86
1
0
0
0
0
0
70
21
KFTK-FM
Saint Louis
Missouri
NEWS / TALK / SPORTS
1
49
1
0
0
0
0
0
40
21
KPNT-FM
Saint Louis
Missouri
MOR / VAR
1
49
1
0
0
0
0
0
40
74
KRWP-FM
Springfield
Missouri
C&W
3
0
0
1
1
0
0
1
132
26
WSHA-FM
Raleigh
North Carolina
5
320
1
1
0
0
0
3
190
42
KBAD-AM
Las Vegas
Nevada
NEWS / TALK / SPORTS
30
1232
11
5
2
1
1
10
1498
42
KXPT-FM
Las Vegas
Nevada
AD CONT
1
41
1
0
0
0
0
0
50
33
WLZT-FM
Cincinnati
Ohio
AD CONT
1
59
1
0
0
0
0
0
39
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
1
59
1
0
0
0
0
0
39
34
WCOL-FM
Columbus
Ohio
C&W
3
177
3
0
0
0
0
0
117
34
WNCI-FM
Columbus
Ohio
AD CONT
3
177
3
0
0
0
0
0
117
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
7
413
2
0
0
0
2
3
273
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
57
3363
18
9
6
4
11
9
2223
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
4
151
3
1
0
0
0
0
180
31
KSL-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
1
41
0
0
0
0
0
1
66
93
WAXM-FM
Norton
Virginia
C&W
3
108
1
0
0
0
1
1
207
GRAND TOTAL
209
11380
67
19
14
14
41
54
9860
Baby/Story-African-American :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
4
172
0
0
3
0
1
0
168
2
KWVE-FM
Santa Ana
California
2
132
0
1
0
1
0
0
298
60
WGCX-FM
Pensacola
Florida
1
22
0
1
0
0
0
0
46
123
KBON-FM
Eunice
Louisiana
MOR / VAR
1
17
0
0
0
0
1
0
39
68
WCEN-FM
Saginaw
Michigan
C&W
2
56
0
0
0
0
2
0
84
21
KCLC-FM
Saint Charles
Missouri
11
275
1
4
5
1
0
0
440
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
5
150
1
0
0
0
1
3
195
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
27
810
4
8
3
3
5
4
1053
22
KRKT-FM
Albany
Oregon
C&W
2
46
0
0
0
0
2
0
112
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
2
38
1
1
0
0
0
0
90
87
KVMV-FM
McAllen
Texas
RELIG
8
120
0
2
1
1
0
4
304
126
KOLW-FM
Pasco
Washington
AD CONT
1
18
0
0
0
1
0
0
69
126
KORD-FM
Pasco
Washington
C&W
23
414
1
0
1
2
5
14
1587
GRAND TOTAL
89
2270
8
17
13
9
17
25
4485
Baby/Story-African-American :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WFLZ-FM
Tampa
Florida
AD CONT
1
13
0
0
0
0
1
0
57
114
WBBQ-FM
Augusta
Georgia
AD CONT
2
28
0
0
0
2
0
0
92
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
0
0
0
0
1
0
46
34
WNCI-FM
Columbus
Ohio
AD CONT
2
30
0
1
0
1
0
0
78
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
1
15
0
0
0
0
1
0
39
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
3
45
1
1
1
0
0
0
117
4
WYSP-FM
Philadelphia
Pennsylvania
ROCK
2
34
2
0
0
0
0
0
106
GRAND TOTAL
12
179
3
2
1
3
3
0
535
Baby/Story/Moms :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
40
WDXB-FM
Birmingham
Alabama
C&W
5
276
0
0
0
0
1
4
245
40
WENN-FM
Birmingham
Alabama
7
70
3
4
0
0
0
0
175
40
WMJJ-FM
Birmingham
Alabama
AD CONT
11
605
0
0
3
3
5
0
539
40
WQEN-FM
Birmingham
Alabama
AD CONT
14
770
8
0
3
0
3
0
686
81
WTAK-FM
Huntsville
Alabama
NEWS / TALK / SPORTS
1
63
1
0
0
0
0
0
45
81
WQRV-FM
Madison
Alabama
AD CONT
4
273
3
1
0
0
0
0
647
60
WKSJ-FM
Mobile
Alabama
C&W
1
70
0
0
0
0
1
0
56
60
WMXC-FM
Mobile
Alabama
AD CONT
1
28
0
0
0
0
1
0
50
60
WRKH-FM
Mobile
Alabama
NEWS / TALK / SPORTS
1
43
1
0
0
0
0
0
46
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
2
126
0
1
1
0
0
0
90
56
KARN-FM
Little Rock
Arkansas
NEWS / TALK / SPORTS
28
1036
7
4
1
4
6
6
1092
20
KJSN-FM
Modesto
California
AD CONT
2
170
0
0
0
0
2
0
84
6
KBBF-FM
Santa Rosa
California
3
291
0
1
0
1
1
0
111
9
WTOP-FM
Washington
District of Columbia
NEWS / TALK / SPORTS
11
945
0
0
1
0
2
8
770
4
WJBR-FM
Wilmington
Delaware
AD CONT
2
138
1
0
0
0
0
1
106
60
WGCX-FM
Pensacola
Florida
1
43
0
1
0
0
0
0
46
3
WGN-AM
Chicago
Illinois
NEWS / TALK / SPORTS
17
1327
0
0
3
0
2
12
986
123
KPEL-FM
Lafayette
Louisiana
NEWS / TALK / SPORTS
13
442
0
3
4
2
3
1
507
68
WCRZ-FM
Burton
Michigan
AD CONT
2
134
0
0
0
0
2
0
78
68
WWBN-FM
Burton
Michigan
ROCK
1
67
1
0
0
0
0
0
39
26
WSHA-FM
Raleigh
North Carolina
9
576
1
0
0
3
1
4
342
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
3
213
0
0
0
0
0
3
2730
80
WLGZ-FM
Rochester
New York
AD CONT
21
798
1
0
3
5
2
10
966
119
KKNU-FM
Eugene
Oregon
C&W
21
735
1
0
1
1
11
7
882
23
WPTT-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
1
60
1
0
0
0
0
0
50
50
WUMR-FM
Memphis
Tennessee
GOSPEL / BULES / JAIL
3
114
0
0
2
0
1
0
135
5
KYYK-FM
Palestine
Texas
C&W
8
569
1
0
0
1
3
3
456
93
WAXM-FM
Norton
Virginia
C&W
1
36
0
0
0
0
1
0
69
58
WLFV-FM
Richmond
Virginia
C&W
8
320
8
0
0
0
0
0
312
94
WWWT-AM
Randolph Center
Vermont
NEWS / TALK / SPORTS
17
748
0
0
0
0
2
15
850
35
WSJY-FM
Fort Atkinson
Wisconsin
AD CONT
1
66
1
0
0
0
0
0
37
GRAND TOTAL
220
11152
39
15
22
20
50
74
13227
Baby-Story/Moms :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
56
KARN-FM
Little Rock
Arkansas
NEWS / TALK / SPORTS
11
198
4
3
1
2
1
0
429
56
KURB-FM
Little Rock
Arkansas
AD CONT
4
72
0
0
0
2
2
0
156
20
KJSN-FM
Modesto
California
AD CONT
2
86
0
0
0
2
0
0
84
6
KSCU-FM
Santa Clara
California
1
64
0
1
0
0
0
0
20
4
WJBR-FM
Wilmington
Delaware
AD CONT
2
68
0
0
0
0
1
1
106
114
WBBQ-FM
Augusta
Georgia
AD CONT
6
168
0
0
0
0
2
4
276
114
WEKL-FM
Augusta
Georgia
C&W
1
28
1
0
0
0
0
0
46
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
2
56
0
0
0
2
0
0
92
69
KWLS-FM
Rose Hill
Kansas
C&W
1
0
1
0
0
0
0
0
0
49
WFIA-FM
Louisville
Kentucky
2
42
2
0
0
0
0
0
100
11
WDRQ-FM
Detroit
Michigan
AD CONT
3
123
0
0
1
0
2
0
117
11
WDVD-FM
Detroit
Michigan
AD CONT
4
164
0
1
1
0
0
2
156
11
WGPR-FM
Detroit
Michigan
GOSPEL / BULES / JAIL
7
287
0
0
0
1
3
3
274
5
KYYK-FM
Palestine
Texas
C&W
8
288
0
1
1
2
0
4
456
31
KOSY-FM
Salt Lake City
Utah
AD CONT
3
60
0
0
0
2
1
0
198
93
WAXM-FM
Norton
Virginia
C&W
395
7153
53
24
23
28
84
183
27246
13
KRWM-FM
Bellevue
Washington
AD CONT
9
172
1
0
0
2
2
4
415
126
KORD-FM
Pasco
Washington
C&W
14
252
0
0
1
1
3
9
966
GRAND TOTAL
475
9281
62
30
28
44
101
210
31137
Baby/Story/Moms :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
2
KWVE-FM
Santa Ana
California
1
33
0
1
0
0
0
0
149
38
WJKD-FM
Vero Beach
Florida
AD CONT
9
117
4
3
1
1
0
0
450
114
WBBQ-FM
Augusta
Georgia
AD CONT
1
14
0
0
0
0
1
0
46
114
WEKL-FM
Augusta
Georgia
C&W
8
112
5
3
0
0
0
0
368
123
KBON-FM
Eunice
Louisiana
MOR / VAR
1
8
0
0
0
0
0
1
39
21
KFTK-FM
Saint Louis
Missouri
NEWS / TALK / SPORTS
1
12
1
0
0
0
0
0
40
21
KPNT-FM
Saint Louis
Missouri
MOR / VAR
1
12
1
0
0
0
0
0
40
5
KYYK-FM
Palestine
Texas
C&W
18
324
5
5
4
1
3
0
1026
GRAND TOTAL
40
632
16
12
5
2
4
1
2158
Baby-Story/News/Sports/Talk :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
55
KABX-FM
Merced
California
OLDIES
7
476
0
0
0
0
3
4
252
114
WBBQ-FM
Augusta
Georgia
AD CONT
60
3411
3
1
1
7
19
29
2760
114
WEKL-FM
Augusta
Georgia
C&W
8
456
6
0
0
0
2
0
368
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
22
1248
0
4
15
0
3
0
1012
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
4
224
4
0
0
0
0
0
168
25
WNDE-AM
Indianapolis
Indiana
NEWS / TALK / SPORTS
4
228
0
1
1
0
0
2
160
123
KPEL-FM
Lafayette
Louisiana
NEWS / TALK / SPORTS
61
2074
2
9
20
14
14
2
2379
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
78
2652
7
2
15
10
14
30
3663
68
WCRZ-FM
Burton
Michigan
AD CONT
1
67
0
0
0
0
1
0
39
68
WWBN-FM
Burton
Michigan
ROCK
1
67
1
0
0
0
0
0
39
46
WNAA-FM
Greensboro
North Carolina
15
0
0
0
0
1
0
14
600
26
WSHA-FM
Raleigh
North Carolina
7
448
1
1
0
0
0
5
266
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
3
213
0
0
0
0
1
2
2730
80
WLGZ-FM
Rochester
New York
AD CONT
17
646
0
0
1
6
3
7
782
119
KKNU-FM
Eugene
Oregon
C&W
22
770
2
0
0
2
11
7
924
4
WNTP-AM
Lafayette Hill
Pennsylvania
NEWS / TALK / SPORTS
1
69
1
0
0
0
0
0
53
23
WBGG-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
138
9139
13
34
18
9
35
29
4830
23
WPGB-FM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
38
2515
0
6
5
1
5
21
1330
23
WWSW-FM
Pittsburgh
Pennsylvania
OLDIES
22
1454
0
0
0
0
0
22
770
GRAND TOTAL
509
26157
40
58
76
50
111
174
23125
Baby-Story/News/Sports/Talk :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
114
WBBQ-FM
Augusta
Georgia
AD CONT
5
140
1
0
0
0
2
2
230
114
WEKL-FM
Augusta
Georgia
C&W
2
56
2
0
0
0
0
0
92
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
6
168
0
0
1
2
3
0
276
25
WNDE-AM
Indianapolis
Indiana
NEWS / TALK / SPORTS
2
56
0
1
1
0
0
0
80
76
KXKT-FM
Omaha
Nebraska
C&W
1
31
0
0
0
1
0
0
36
42
KBAD-AM
Las Vegas
Nevada
NEWS / TALK / SPORTS
5
105
2
2
1
0
0
0
250
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
23
479
3
6
6
4
1
3
1108
126
KOLW-FM
Pasco
Washington
AD CONT
1
18
0
0
0
0
1
0
69
126
KORD-FM
Pasco
Washington
C&W
27
486
1
0
2
3
6
15
1863
GRAND TOTAL
72
1539
9
9
11
10
13
20
4004
Baby-Story/News/Sports/Talk :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
55
KRZR-FM
Fresno
California
ROCK
2
20
0
0
0
1
1
0
86
114
WEKL-FM
Augusta
Georgia
C&W
7
98
6
1
0
0
0
0
322
54
WSFX-FM
Nanticoke
Pennsylvania
22
220
4
5
4
1
4
4
594
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
4
42
2
0
2
0
0
0
194
94
WCPV-FM
Colchester
Vermont
NEWS / TALK / SPORTS
22
154
2
5
6
2
1
6
836
94
WEZF-FM
Colchester
Vermont
AD CONT
18
180
0
0
2
8
8
0
774
94
WXZO-FM
Colchester
Vermont
NEWS / TALK / SPORTS
17
119
6
6
5
0
0
0
646
GRAND TOTAL
92
833
20
17
19
12
14
10
3452
Baby-Story/Spanish :60
N/A
Baby-Story/Spanish :30
N/A
Baby-Story/Spanish :15
N/A