GOODWILL COMMUNICATIONS, INC.
Media Guide by Title
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
3/1/2008
To Date:
3/31/2008
TYPE (RADIO PSAS)
TOTAL PLAYS & VALUES BY PSA TITLE
Baby/Story-African-American :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
22
1870
0
0
3
7
12
0
924
6
KSJX-AM
San Jose
California
3
291
0
0
0
0
0
3
111
20
KKBN-FM
Sonora
California
C&W
16
816
2
2
1
2
4
5
800
20
KZSQ-FM
Sonora
California
AD CONT
14
709
14
0
0
0
0
0
695
3
WKQX-FM
Chicago
Illinois
MOR / VAR
1
78
0
0
0
0
1
0
58
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
88
1
0
0
0
0
0
300
7
WPLM-FM
Plymouth
Massachusetts
AD CONT
1
63
1
0
0
0
0
0
49
7
WAAF-FM
Worcester
Massachusetts
ROCK
1
88
1
0
0
0
0
0
49
9
WBIG-FM
Rockville
Maryland
AD CONT
4
344
4
0
0
0
0
0
280
9
WIHT-FM
Rockville
Maryland
AD CONT
4
344
4
0
0
0
0
0
280
9
WWDC-FM
Rockville
Maryland
ROCK
4
344
4
0
0
0
0
0
280
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
4
344
4
0
0
0
0
0
280
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
4
344
4
0
0
0
0
0
280
21
KSHE-FM
Saint Louis
Missouri
1
49
1
0
0
0
0
0
40
74
KRWP-FM
Springfield
Missouri
C&W
89
0
9
27
20
6
8
19
3916
26
WSHA-FM
Raleigh
North Carolina
7
448
0
0
0
0
1
6
266
42
KBAD-AM
Las Vegas
Nevada
NEWS / TALK / SPORTS
21
864
2
7
2
0
0
10
1047
42
KXPT-FM
Las Vegas
Nevada
AD CONT
1
41
1
0
0
0
0
0
50
33
WLZT-FM
Cincinnati
Ohio
AD CONT
1
59
1
0
0
0
0
0
39
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
1
59
1
0
0
0
0
0
39
34
WRXS-FM
Columbus
Ohio
MOR / VAR
2
60
2
0
0
0
0
0
76
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
3
177
1
0
0
0
1
1
117
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
23
1357
5
4
2
4
3
5
897
65
WHKO-FM
Dayton
Ohio
C&W
2
80
0
0
0
0
1
1
78
73
WVKS-FM
Toledo
Ohio
AD CONT
2
72
0
0
0
2
0
0
64
119
KODZ-FM
Eugene
Oregon
OLDIES
2
74
0
0
1
1
0
0
82
4
WNTP-AM
Lafayette Hill
Pennsylvania
NEWS / TALK / SPORTS
1
69
0
0
0
1
0
0
53
4
WYSP-FM
Philadelphia
Pennsylvania
ROCK
3
207
3
0
0
0
0
0
159
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
3
114
3
0
0
0
0
0
135
37
KTSW-FM
San Antonio
Texas
1
44
1
0
0
0
0
0
47
31
KSL-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
2
82
1
0
0
0
0
1
132
94
WWWT-AM
Randolph Center
Vermont
NEWS / TALK / SPORTS
1
44
0
0
0
0
1
0
50
13
KVTI-FM
Lakewood
Washington
AD CONT
3
156
0
0
0
0
3
0
171
GRAND TOTAL
248
9779
70
40
29
23
35
51
11844
Baby/Story-African-American :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
3
129
0
0
1
2
0
0
126
16
KWLI-FM
Denver
Colorado
C&W
1
44
0
0
0
0
1
0
51
21
KCLC-FM
Saint Charles
Missouri
12
300
5
4
1
1
1
0
480
34
WCOL-FM
Columbus
Ohio
C&W
2
60
0
0
0
0
1
1
78
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
4
120
0
0
0
0
0
4
156
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
12
360
3
3
1
1
0
4
468
22
KRKT-FM
Albany
Oregon
C&W
2
46
0
0
0
1
1
0
112
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
2
38
2
0
0
0
0
0
90
129
KFTX-FM
Corpus Christi
Texas
C&W
1
21
0
0
0
0
0
1
41
87
KVMV-FM
McAllen
Texas
RELIG
3
45
0
1
0
0
1
1
114
126
KORD-FM
Pasco
Washington
C&W
11
198
1
0
0
2
4
4
759
GRAND TOTAL
53
1361
11
8
3
7
9
15
2475
Baby/Story-African-American :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WFLZ-FM
Tampa
Florida
AD CONT
2
26
0
0
0
0
2
0
114
114
WEKL-FM
Augusta
Georgia
C&W
3
42
3
0
0
0
0
0
138
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
5
70
0
0
2
0
3
0
230
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
0
1
0
0
0
0
42
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
22
1
0
0
0
0
0
300
21
KFTK-FM
Saint Louis
Missouri
NEWS / TALK / SPORTS
1
12
1
0
0
0
0
0
40
21
KIHT-FM
Saint Louis
Missouri
NEWS / TALK / SPORTS
1
12
1
0
0
0
0
0
40
18
WJMO-AM
Cleveland
Ohio
GOSPEL / BULES / JAIL
1
12
0
1
0
0
0
0
46
18
WZAK-FM
Cleveland
Ohio
GOSPEL / BULES / JAIL
1
0
1
0
0
0
0
0
53
34
WCOL-FM
Columbus
Ohio
C&W
1
15
0
0
0
0
0
1
39
34
WNCI-FM
Columbus
Ohio
AD CONT
3
45
0
1
1
0
1
0
117
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
3
45
2
1
0
0
0
0
117
73
WVKS-FM
Toledo
Ohio
AD CONT
1
9
0
0
0
0
1
0
32
4
WYSP-FM
Philadelphia
Pennsylvania
ROCK
1
17
1
0
0
0
0
0
53
GRAND TOTAL
25
341
10
4
3
0
7
1
1361
Baby/Story/Moms :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
40
WDXB-FM
Birmingham
Alabama
C&W
12
660
1
0
0
0
4
7
588
40
WENN-FM
Birmingham
Alabama
9
90
7
2
0
0
0
0
225
40
WMJJ-FM
Birmingham
Alabama
AD CONT
17
935
0
0
2
6
9
0
833
40
WQEN-FM
Birmingham
Alabama
AD CONT
9
495
3
0
5
0
1
0
441
60
WYOK-FM
Mobile
Alabama
C&W
4
148
4
0
0
0
0
0
164
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
7
441
0
4
2
1
0
0
315
56
KARN-FM
Little Rock
Arkansas
NEWS / TALK / SPORTS
1
37
0
0
0
0
0
1
39
20
KJSN-FM
Modesto
California
AD CONT
21
1785
0
0
4
11
6
0
882
6
KSCU-FM
Santa Clara
California
1
128
0
0
0
0
1
0
20
6
KBBF-FM
Santa Rosa
California
4
388
0
1
0
0
3
0
148
9
WTOP-FM
Washington
District of Columbia
NEWS / TALK / SPORTS
18
1543
1
0
0
0
1
16
1261
60
WGCX-FM
Pensacola
Florida
1
43
0
1
0
0
0
0
46
8
WAOK-AM
Atlanta
Georgia
NEWS / TALK / SPORTS
1
43
0
0
0
1
0
0
47
3
WGN-AM
Chicago
Illinois
NEWS / TALK / SPORTS
18
1404
0
0
5
0
0
13
1044
68
WCRZ-FM
Burton
Michigan
AD CONT
5
335
0
0
0
3
2
0
195
26
WSHA-FM
Raleigh
North Carolina
20
1280
0
1
1
1
5
12
760
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
2
142
0
0
0
0
0
2
1820
80
WLGZ-FM
Rochester
New York
AD CONT
27
1026
1
0
1
2
5
18
1242
65
WHKO-FM
Dayton
Ohio
C&W
2
80
0
0
0
0
0
2
78
65
WTUE-FM
Dayton
Ohio
NEWS / TALK / SPORTS
1
40
0
1
0
0
0
0
39
119
KKNU-FM
Eugene
Oregon
C&W
20
700
2
0
1
0
10
7
840
4
KYW-AM
Philadelphia
Pennsylvania
NEWS / TALK / SPORTS
1
69
0
0
0
0
0
1
53
59
WOKI-FM
Knoxville
Tennessee
OLDIES
5
180
2
1
0
1
1
0
250
50
WUMR-FM
Memphis
Tennessee
GOSPEL / BULES / JAIL
3
114
0
1
2
0
0
0
135
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
3
123
0
0
3
0
0
0
144
5
KYYK-FM
Palestine
Texas
C&W
3
213
0
0
1
1
0
1
171
93
WAXM-FM
Norton
Virginia
C&W
16
577
4
5
4
3
0
0
1104
58
WLFV-FM
Richmond
Virginia
C&W
3
120
3
0
0
0
0
0
117
94
WWWT-AM
Randolph Center
Vermont
NEWS / TALK / SPORTS
23
1012
1
0
0
0
4
18
1150
35
WSJY-FM
Fort Atkinson
Wisconsin
AD CONT
2
132
2
0
0
0
0
0
74
GRAND TOTAL
259
14283
31
17
31
30
52
98
14225
Baby-Story/Moms :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
2
KNX-AM
Los Angeles
California
NEWS / TALK / SPORTS
8
528
0
0
0
0
2
6
1192
55
KHTN-FM
Merced
California
AD CONT
1
21
0
0
0
0
1
0
43
20
KJSN-FM
Modesto
California
AD CONT
4
172
0
0
0
3
1
0
168
114
WBBQ-FM
Augusta
Georgia
AD CONT
5
140
0
0
0
1
1
3
230
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
5
141
0
0
4
0
1
0
230
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
28
1
0
0
0
0
0
42
3
WTMX-FM
Chicago
Illinois
AD CONT
1
39
1
0
0
0
0
0
58
49
WFIA-FM
Louisville
Kentucky
1
21
1
0
0
0
0
0
50
11
WDRQ-FM
Detroit
Michigan
AD CONT
3
123
0
1
0
0
1
1
117
11
WDVD-FM
Detroit
Michigan
AD CONT
3
123
0
1
0
0
0
2
117
46
WQFS-FM
Greensboro
North Carolina
1
25
0
0
0
0
0
1
70
5
KYYK-FM
Palestine
Texas
C&W
3
108
0
0
0
0
1
2
171
31
KOSY-FM
Salt Lake City
Utah
AD CONT
7
140
1
0
1
1
4
0
462
93
WAXM-FM
Norton
Virginia
C&W
237
4291
34
10
11
16
54
112
16353
13
KRWM-FM
Bellevue
Washington
AD CONT
9
171
1
0
1
0
2
5
414
126
KORD-FM
Pasco
Washington
C&W
5
90
0
0
0
1
1
3
345
GRAND TOTAL
294
6161
39
12
17
22
69
135
20062
Baby/Story/Moms :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
55
KRZR-FM
Fresno
California
ROCK
1
10
0
0
0
0
1
0
43
14
WBTP-FM
Tampa
Florida
GOSPEL / BULES / JAIL
1
11
1
0
0
0
0
0
49
14
WFLZ-FM
Tampa
Florida
AD CONT
2
26
0
0
0
0
2
0
114
38
WJKD-FM
Vero Beach
Florida
AD CONT
7
91
1
4
0
2
0
0
350
114
WEKL-FM
Augusta
Georgia
C&W
3
42
2
1
0
0
0
0
138
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
5
70
0
0
1
3
1
0
230
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
1
0
0
0
0
0
42
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
22
1
0
0
0
0
0
300
7
WPLM-FM
Plymouth
Massachusetts
AD CONT
1
16
1
0
0
0
0
0
49
7
WAAF-FM
Worcester
Massachusetts
ROCK
1
22
1
0
0
0
0
0
49
18
WZAK-FM
Cleveland
Ohio
GOSPEL / BULES / JAIL
1
0
1
0
0
0
0
0
53
4
WYSP-FM
Philadelphia
Pennsylvania
ROCK
1
17
1
0
0
0
0
0
53
5
KYYK-FM
Palestine
Texas
C&W
37
666
4
6
6
2
9
10
2109
37
KTSW-FM
San Antonio
Texas
1
11
1
0
0
0
0
0
47
13
KVTI-FM
Lakewood
Washington
AD CONT
1
13
0
0
0
0
1
0
57
GRAND TOTAL
64
1031
15
11
7
7
14
10
3683
Baby-Story/News/Sports/Talk :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
55
KABX-FM
Merced
California
OLDIES
6
408
0
0
0
1
1
4
216
114
WBBQ-FM
Augusta
Georgia
AD CONT
63
3583
1
2
8
6
19
27
2898
114
WEKL-FM
Augusta
Georgia
C&W
3
171
0
0
0
0
2
1
138
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
29
1643
0
9
15
2
3
0
1334
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
6
336
3
3
0
0
0
0
252
25
WNDE-AM
Indianapolis
Indiana
NEWS / TALK / SPORTS
3
171
0
0
0
1
1
1
120
123
KPEL-FM
Lafayette
Louisiana
NEWS / TALK / SPORTS
56
1904
5
13
15
8
12
3
2184
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
95
3230
8
6
18
12
20
31
4459
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
1
86
1
0
0
0
0
0
70
68
WCRZ-FM
Burton
Michigan
AD CONT
4
268
0
0
0
1
3
0
156
46
WNAA-FM
Greensboro
North Carolina
6
0
0
0
0
4
2
0
240
26
WSHA-FM
Raleigh
North Carolina
10
640
2
0
0
0
0
8
380
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
2
142
0
0
0
0
0
2
1820
80
WLGZ-FM
Rochester
New York
AD CONT
28
1064
1
0
0
4
5
18
1288
34
WBZX-FM
Columbus
Ohio
ROCK
16
576
5
0
2
2
5
2
480
65
WHKO-FM
Dayton
Ohio
C&W
3
120
0
0
0
0
0
3
117
119
KKNU-FM
Eugene
Oregon
C&W
20
700
1
0
1
0
13
5
840
119
KODZ-FM
Eugene
Oregon
OLDIES
1
37
0
0
0
0
1
0
41
4
WNTP-AM
Lafayette Hill
Pennsylvania
NEWS / TALK / SPORTS
69
4752
8
13
14
8
16
10
3666
23
WBGG-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
136
8998
17
33
16
11
31
28
4760
23
WPGB-FM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
56
3711
0
8
4
5
8
31
1960
23
WWSW-FM
Pittsburgh
Pennsylvania
OLDIES
10
660
0
0
0
0
0
10
350
GRAND TOTAL
623
33200
52
87
93
65
142
184
27769
Baby-Story/News/Sports/Talk :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
2
KWVE-FM
Santa Ana
California
1
66
0
0
0
1
0
0
149
114
WBBQ-FM
Augusta
Georgia
AD CONT
5
140
1
0
0
1
1
2
230
114
WEKL-FM
Augusta
Georgia
C&W
2
56
2
0
0
0
0
0
92
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
7
197
0
3
3
1
0
0
322
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
8
224
6
2
0
0
0
0
336
25
WNDE-AM
Indianapolis
Indiana
NEWS / TALK / SPORTS
2
56
0
1
1
0
0
0
80
42
KBAD-AM
Las Vegas
Nevada
NEWS / TALK / SPORTS
8
168
1
4
3
0
0
0
400
57
WRPI-FM
Troy
New York
1
34
0
0
1
0
0
0
36
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
1
21
0
0
1
0
0
0
48
126
KORD-FM
Pasco
Washington
C&W
10
180
0
0
0
1
3
6
690
85
WJVL-FM
Janesville
Wisconsin
C&W
1
19
0
0
1
0
0
0
37
GRAND TOTAL
46
1161
10
10
10
4
4
8
2420
Baby-Story/News/Sports/Talk :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WFLZ-FM
Tampa
Florida
AD CONT
2
26
1
0
0
0
1
0
114
114
WEKL-FM
Augusta
Georgia
C&W
6
84
4
1
0
0
1
0
276
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
7
98
0
0
0
3
4
0
322
46
WQFS-FM
Greensboro
North Carolina
1
12
1
0
0
0
0
0
70
54
WSFX-FM
Nanticoke
Pennsylvania
40
400
6
10
9
2
6
7
1080
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
5
50
0
0
5
0
0
0
240
94
WCPV-FM
Colchester
Vermont
NEWS / TALK / SPORTS
44
310
25
2
4
1
0
12
1672
94
WEZF-FM
Colchester
Vermont
AD CONT
11
110
0
0
2
3
6
0
473
94
WXZO-FM
Colchester
Vermont
NEWS / TALK / SPORTS
15
105
6
7
0
2
0
0
570
GRAND TOTAL
131
1195
43
20
20
11
18
19
4817
Baby-Story/Spanish :60
N/A
Baby-Story/Spanish :30
N/A
Baby-Story/Spanish :15
N/A