GOODWILL COMMUNICATIONS, INC.
Media Guide by Title
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
2/1/2008
To Date:
2/29/2008
TYPE (RADIO PSAS)
TOTAL PLAYS & VALUES BY PSA TITLE
Baby/Story-African-American :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
14
1190
0
0
2
2
10
0
588
20
KKBN-FM
Sonora
California
C&W
1
51
0
1
0
0
0
0
50
20
KZSQ-FM
Sonora
California
AD CONT
6
304
6
0
0
0
0
0
298
3
WGN-AM
Chicago
Illinois
NEWS / TALK / SPORTS
1
78
0
0
0
0
0
1
58
3
WKQX-FM
Chicago
Illinois
MOR / VAR
1
78
0
0
0
0
1
0
58
136
KMAJ-FM
Topeka
Kansas
AD CONT
1
36
0
0
0
1
0
0
34
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
88
1
0
0
0
0
0
300
7
WPLM-FM
Plymouth
Massachusetts
AD CONT
1
63
1
0
0
0
0
0
49
9
WBIG-FM
Rockville
Maryland
AD CONT
3
258
3
0
0
0
0
0
210
9
WIHT-FM
Rockville
Maryland
AD CONT
3
258
3
0
0
0
0
0
210
9
WWDC-FM
Rockville
Maryland
ROCK
3
258
3
0
0
0
0
0
210
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
2
172
2
0
0
0
0
0
140
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
2
172
2
0
0
0
0
0
140
74
KRWP-FM
Springfield
Missouri
C&W
109
0
8
22
25
10
21
23
4797
26
WSHA-FM
Raleigh
North Carolina
8
512
0
0
0
1
4
3
304
42
KXPT-FM
Las Vegas
Nevada
AD CONT
1
41
0
0
0
0
1
0
50
33
WLZT-FM
Cincinnati
Ohio
AD CONT
1
59
1
0
0
0
0
0
39
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
2
118
2
0
0
0
0
0
78
34
WCOL-FM
Columbus
Ohio
C&W
2
118
2
0
0
0
0
0
78
34
WNCI-FM
Columbus
Ohio
AD CONT
2
118
2
0
0
0
0
0
78
34
WRXS-FM
Columbus
Ohio
MOR / VAR
1
30
1
0
0
0
0
0
38
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
6
354
3
2
0
0
0
1
234
65
WHKO-FM
Dayton
Ohio
C&W
3
120
0
0
0
0
0
3
117
73
WVKS-FM
Toledo
Ohio
AD CONT
1
36
0
0
0
0
1
0
32
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
11
418
9
1
0
0
0
1
495
37
KTSW-FM
San Antonio
Texas
1
44
1
0
0
0
0
0
47
31
KSL-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
1
41
0
1
0
0
0
0
66
93
WAXM-FM
Norton
Virginia
C&W
1
36
0
0
0
0
0
1
69
13
KVTI-FM
Lakewood
Washington
AD CONT
2
104
0
0
0
0
2
0
114
75
KXLY-FM
Spokane
Washington
MOR / VAR
1
38
0
0
0
0
0
1
46
GRAND TOTAL
192
5193
50
27
27
14
40
34
9027
Baby/Story-African-American :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
3
129
0
0
1
1
1
0
126
7
WSRS-FM
Paxton
Massachusetts
AD CONT
3
96
0
0
0
1
2
0
147
21
KCLC-FM
Saint Charles
Missouri
10
250
1
4
4
1
0
0
400
46
WQFS-FM
Greensboro
North Carolina
1
25
0
1
0
0
0
0
70
34
WCOL-FM
Columbus
Ohio
C&W
2
60
0
0
0
0
0
2
78
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
9
270
4
0
1
0
0
4
351
22
KRKT-FM
Albany
Oregon
C&W
5
115
0
0
0
2
3
0
280
97
WIWF-FM
Charleston
South Carolina
C&W
1
18
0
0
0
1
0
0
49
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
4
76
3
1
0
0
0
0
180
129
KFTX-FM
Corpus Christi
Texas
C&W
4
84
0
0
1
0
1
2
164
87
KVMV-FM
McAllen
Texas
RELIG
4
60
0
1
1
0
0
2
152
67
WBBC-FM
Blackstone
Virginia
C&W
1
35
0
0
0
1
0
0
56
126
KORD-FM
Pasco
Washington
C&W
2
36
0
0
0
0
0
2
138
GRAND TOTAL
49
1254
8
7
8
7
7
12
2191
Baby/Story-African-American :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WFLZ-FM
Tampa
Florida
AD CONT
1
13
0
0
0
0
1
0
57
114
WEKL-FM
Augusta
Georgia
C&W
3
42
1
2
0
0
0
0
138
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
2
28
0
0
2
0
0
0
92
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
2
28
2
0
0
0
0
0
84
3
WKQX-FM
Chicago
Illinois
MOR / VAR
1
20
0
0
0
0
1
0
58
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
22
1
0
0
0
0
0
300
7
WPLM-FM
Plymouth
Massachusetts
AD CONT
2
32
2
0
0
0
0
0
98
21
KSHE-FM
Saint Louis
Missouri
1
12
1
0
0
0
0
0
40
34
WNCI-FM
Columbus
Ohio
AD CONT
1
15
0
0
0
1
0
0
39
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
2
20
0
0
1
0
0
1
96
37
KTSW-FM
San Antonio
Texas
2
22
2
0
0
0
0
0
94
13
KVTI-FM
Lakewood
Washington
AD CONT
4
52
0
0
0
2
2
0
228
GRAND TOTAL
22
306
9
2
3
3
4
1
1324
Baby/Story/Moms :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
40
WDXB-FM
Birmingham
Alabama
C&W
11
606
0
0
0
0
3
8
539
40
WENN-FM
Birmingham
Alabama
17
170
12
5
0
0
0
0
425
40
WMJJ-FM
Birmingham
Alabama
AD CONT
20
1101
0
0
3
7
10
0
980
40
WQEN-FM
Birmingham
Alabama
AD CONT
16
881
10
0
5
1
0
0
784
81
WQRV-FM
Madison
Alabama
AD CONT
28
1908
21
7
0
0
0
0
4532
60
WYOK-FM
Mobile
Alabama
C&W
15
555
13
2
0
0
0
0
615
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
4
253
0
0
3
0
1
0
181
20
KJSN-FM
Modesto
California
AD CONT
13
1105
0
0
4
3
6
0
546
6
KSCU-FM
Santa Clara
California
1
128
0
0
0
0
1
0
20
6
KBBF-FM
Santa Rosa
California
25
2428
0
5
9
3
8
0
925
9
WTOP-FM
Washington
District of Columbia
NEWS / TALK / SPORTS
19
1628
0
0
0
1
3
15
1330
4
WJBR-FM
Wilmington
Delaware
AD CONT
2
138
0
0
1
0
0
1
106
8
WAOK-AM
Atlanta
Georgia
NEWS / TALK / SPORTS
2
86
2
0
0
0
0
0
94
3
WGN-AM
Chicago
Illinois
NEWS / TALK / SPORTS
23
1798
2
0
2
1
3
15
1334
3
WTMX-FM
Chicago
Illinois
AD CONT
6
470
6
0
0
0
0
0
348
46
WQFS-FM
Greensboro
North Carolina
1
49
0
0
0
0
1
0
70
26
WSHA-FM
Raleigh
North Carolina
9
576
2
0
1
0
0
6
342
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
1
71
0
0
0
0
0
1
910
80
WLGZ-FM
Rochester
New York
AD CONT
14
532
2
2
0
1
2
7
644
65
WHKO-FM
Dayton
Ohio
C&W
4
160
0
0
0
0
0
4
156
119
KKNU-FM
Eugene
Oregon
C&W
20
700
0
0
0
1
9
10
840
4
KYW-AM
Philadelphia
Pennsylvania
NEWS / TALK / SPORTS
1
69
0
0
0
0
0
1
53
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
4
164
0
0
4
0
0
0
192
5
KYYK-FM
Palestine
Texas
C&W
3
213
0
0
1
0
0
2
171
93
WAXM-FM
Norton
Virginia
C&W
36
1304
9
13
10
1
3
0
2484
58
WLFV-FM
Richmond
Virginia
C&W
16
640
7
9
0
0
0
0
624
94
WWWT-AM
Randolph Center
Vermont
NEWS / TALK / SPORTS
31
1364
1
1
0
3
6
20
1550
35
WAUK-AM
Milwaukee
Wisconsin
NEWS / TALK / SPORTS
1
66
1
0
0
0
0
0
37
GRAND TOTAL
343
19163
88
44
43
22
56
90
20832
Baby-Story/Moms :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
2
KNX-AM
Los Angeles
California
NEWS / TALK / SPORTS
9
595
0
0
0
0
2
7
1341
55
KHTN-FM
Merced
California
AD CONT
2
42
0
0
0
0
0
2
86
114
WBBQ-FM
Augusta
Georgia
AD CONT
10
280
0
0
1
1
4
4
460
114
WEKL-FM
Augusta
Georgia
C&W
2
56
1
1
0
0
0
0
92
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
2
56
0
0
1
1
0
0
92
111
WAIC-FM
Springfield
Massachusetts
2
43
2
0
0
0
0
0
63
11
WDRQ-FM
Detroit
Michigan
AD CONT
2
82
0
0
0
0
1
1
78
11
WDVD-FM
Detroit
Michigan
AD CONT
3
123
1
0
1
0
0
1
117
46
WQFS-FM
Greensboro
North Carolina
2
50
0
1
1
0
0
0
140
86
WAWL-FM
Chattanooga
Tennessee
4
256
0
0
2
0
2
0
112
5
KYYK-FM
Palestine
Texas
C&W
2
71
0
0
0
0
0
2
114
31
KOSY-FM
Salt Lake City
Utah
AD CONT
6
120
0
0
2
3
1
0
396
31
KSL-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
2
40
1
0
0
0
0
1
132
93
WAXM-FM
Norton
Virginia
C&W
321
5817
39
53
35
19
55
120
22145
13
KRWM-FM
Bellevue
Washington
AD CONT
10
191
1
0
1
1
1
6
461
126
KOLW-FM
Pasco
Washington
AD CONT
3
54
0
0
0
3
0
0
207
126
KORD-FM
Pasco
Washington
C&W
4
72
0
0
0
1
2
1
276
GRAND TOTAL
386
7948
45
55
44
29
68
145
26312
Baby/Story/Moms :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
55
KRZR-FM
Fresno
California
ROCK
1
10
0
0
0
1
0
0
43
6
KSCU-FM
Santa Clara
California
1
32
0
1
0
0
0
0
20
14
WFLZ-FM
Tampa
Florida
AD CONT
1
13
0
0
0
0
1
0
57
38
WJKD-FM
Vero Beach
Florida
AD CONT
7
91
0
2
4
0
1
0
350
114
WBBQ-FM
Augusta
Georgia
AD CONT
1
14
0
0
1
0
0
0
46
114
WEKL-FM
Augusta
Georgia
C&W
4
56
4
0
0
0
0
0
184
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
3
42
0
0
2
1
0
0
138
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
2
28
1
1
0
0
0
0
84
46
WQFS-FM
Greensboro
North Carolina
1
12
0
1
0
0
0
0
70
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
14
142
3
5
1
0
3
2
674
5
KYYK-FM
Palestine
Texas
C&W
32
576
5
7
4
4
5
7
1825
GRAND TOTAL
67
1016
13
17
12
6
10
9
3491
Baby-Story/News/Sports/Talk :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
6
KSJX-AM
San Jose
California
1
97
0
0
0
0
0
1
37
114
WBBQ-FM
Augusta
Georgia
AD CONT
57
3241
1
2
1
12
19
22
2622
114
WEKL-FM
Augusta
Georgia
C&W
10
570
7
0
0
0
3
0
460
3
WKQX-FM
Chicago
Illinois
MOR / VAR
1
78
0
0
0
0
1
0
58
123
KPEL-FM
Lafayette
Louisiana
NEWS / TALK / SPORTS
111
3773
10
30
31
20
14
6
4329
7
WMKK-FM
Boston
Massachusetts
AD CONT
1
88
1
0
0
0
0
0
300
7
WPLM-FM
Plymouth
Massachusetts
AD CONT
1
63
1
0
0
0
0
0
49
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
81
2754
9
4
15
10
14
29
3804
68
WTKQ-FM
Flint
Michigan
NEWS / TALK / SPORTS
1
56
0
0
0
0
0
1
42
46
WNAA-FM
Greensboro
North Carolina
9
0
0
0
0
5
4
0
360
26
WSHA-FM
Raleigh
North Carolina
1
64
0
0
0
0
0
1
38
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
5
355
0
0
0
0
1
4
4550
80
WLGZ-FM
Rochester
New York
AD CONT
24
913
5
1
1
2
7
8
1105
34
WBZX-FM
Columbus
Ohio
ROCK
24
864
3
1
3
4
2
11
720
65
WHKO-FM
Dayton
Ohio
C&W
3
120
0
0
0
0
1
2
117
119
KKNU-FM
Eugene
Oregon
C&W
18
630
1
0
0
2
6
9
756
4
WNTP-AM
Lafayette Hill
Pennsylvania
NEWS / TALK / SPORTS
35
2410
6
8
6
3
7
5
1860
23
WBGG-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
143
9465
19
36
14
11
33
30
5005
23
WPGB-FM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
50
3312
4
1
4
0
8
33
1750
23
WWSW-FM
Pittsburgh
Pennsylvania
OLDIES
10
660
0
0
0
0
0
10
350
37
KTSW-FM
San Antonio
Texas
1
44
1
0
0
0
0
0
47
13
KVTI-FM
Lakewood
Washington
AD CONT
2
104
0
0
0
0
2
0
114
GRAND TOTAL
589
29661
68
83
75
69
122
172
28473
Baby-Story/News/Sports/Talk :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
60
WGCX-FM
Pensacola
Florida
1
22
0
1
0
0
0
0
46
114
WBBQ-FM
Augusta
Georgia
AD CONT
10
280
0
0
0
2
2
6
460
114
WEKL-FM
Augusta
Georgia
C&W
4
112
4
0
0
0
0
0
184
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
4
112
0
1
1
1
1
0
184
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
28
0
1
0
0
0
0
42
46
WQFS-FM
Greensboro
North Carolina
1
25
0
0
0
1
0
0
70
76
KXKT-FM
Omaha
Nebraska
C&W
2
62
0
0
0
1
1
0
72
42
KXPT-FM
Las Vegas
Nevada
AD CONT
1
21
0
0
0
0
1
0
50
126
KORD-FM
Pasco
Washington
C&W
6
108
0
0
0
1
3
2
414
GRAND TOTAL
30
770
4
3
1
6
8
8
1522
Baby-Story/News/Sports/Talk :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
14
WFLZ-FM
Tampa
Florida
AD CONT
2
26
0
0
0
0
2
0
114
114
WBBQ-FM
Augusta
Georgia
AD CONT
1
14
0
0
0
0
0
1
46
114
WEKL-FM
Augusta
Georgia
C&W
2
28
2
0
0
0
0
0
92
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
0
0
1
0
0
0
46
18
WJMO-AM
Cleveland
Ohio
GOSPEL / BULES / JAIL
1
12
1
0
0
0
0
0
46
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
10
101
2
3
3
0
1
1
481
29
WNRQ-FM
Nashville
Tennessee
NEWS / TALK / SPORTS
1
10
1
0
0
0
0
0
104
94
WCPV-FM
Colchester
Vermont
NEWS / TALK / SPORTS
43
301
12
8
7
0
2
14
1634
94
WEZF-FM
Colchester
Vermont
AD CONT
14
140
0
0
3
6
5
0
602
94
WXZO-FM
Colchester
Vermont
NEWS / TALK / SPORTS
9
63
3
6
0
0
0
0
342
GRAND TOTAL
84
709
21
17
14
6
10
16
3507
Baby-Story/Spanish :60
N/A
Baby-Story/Spanish :30
N/A
Baby-Story/Spanish :15
N/A