GOODWILL COMMUNICATIONS, INC.
Media Guide by Title
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
1/1/2008
To Date:
1/31/2008
TYPE (RADIO PSAS)
TOTAL PLAYS & VALUES BY PSA TITLE
Baby/Story-African-American :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
18
1530
0
0
3
8
7
0
756
20
KKBN-FM
Sonora
California
C&W
1
51
0
1
0
0
0
0
50
20
KZSQ-FM
Sonora
California
AD CONT
7
355
6
0
0
1
0
0
348
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
57
0
0
0
0
1
0
46
9
WBIG-FM
Rockville
Maryland
AD CONT
2
172
2
0
0
0
0
0
140
9
WIHT-FM
Rockville
Maryland
AD CONT
2
172
2
0
0
0
0
0
140
9
WMZQ-FM
Rockville
Maryland
C&W
1
86
1
0
0
0
0
0
70
9
WWDC-FM
Rockville
Maryland
ROCK
2
172
2
0
0
0
0
0
140
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
2
172
2
0
0
0
0
0
140
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
2
172
2
0
0
0
0
0
140
74
KRWP-FM
Springfield
Missouri
C&W
62
0
8
17
13
6
10
8
2728
26
WSHA-FM
Raleigh
North Carolina
7
448
1
0
0
0
5
1
266
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
1
59
1
0
0
0
0
0
39
34
WRXS-FM
Columbus
Ohio
MOR / VAR
1
30
1
0
0
0
0
0
38
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
1
59
0
0
0
0
0
1
39
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
12
708
3
4
0
2
1
2
468
65
WHKO-FM
Dayton
Ohio
C&W
3
120
0
0
0
0
1
2
117
73
WVKS-FM
Toledo
Ohio
AD CONT
1
36
0
0
0
0
1
0
32
86
WAWL-FM
Chattanooga
Tennessee
1
128
0
1
0
0
0
0
28
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
6
228
3
3
0
0
0
0
270
31
KSFI-FM
Salt Lake City
Utah
AD CONT
1
44
0
1
0
0
0
0
39
93
WAXM-FM
Norton
Virginia
C&W
10
360
1
4
1
0
4
0
690
13
KVTI-FM
Lakewood
Washington
AD CONT
1
52
0
0
0
0
1
0
57
75
KHTQ-FM
Spokane
Washington
ROCK
1
38
0
0
0
0
0
1
46
GRAND TOTAL
146
5249
35
31
17
17
31
15
6827
Baby/Story-African-American :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
20
KJSN-FM
Modesto
California
AD CONT
1
43
0
0
0
0
1
0
42
2
KWVE-FM
Santa Ana
California
1
66
0
0
0
0
1
0
149
4
WSTW-FM
Wilmington
Delaware
AD CONT
5
170
2
2
0
0
0
1
265
60
WGCX-FM
Pensacola
Florida
1
22
0
1
0
0
0
0
46
7
WSRS-FM
Paxton
Massachusetts
AD CONT
15
480
1
1
2
6
5
0
735
9
WMZQ-FM
Rockville
Maryland
C&W
1
43
1
0
0
0
0
0
70
68
WCEN-FM
Saginaw
Michigan
C&W
1
28
0
0
0
0
1
0
42
21
KCLC-FM
Saint Charles
Missouri
9
225
1
1
6
1
0
0
360
103
WRHT-FM
Greenville
North Carolina
C&W
1
24
0
0
1
0
0
0
43
1
WOR-AM
New York
New York
NEWS / TALK / SPORTS
3
105
0
1
1
0
1
0
2730
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
3
90
0
3
0
0
0
0
117
22
KRKT-FM
Albany
Oregon
C&W
2
46
0
0
0
0
2
0
112
86
WAWL-FM
Chattanooga
Tennessee
3
192
1
0
0
0
1
1
84
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
8
152
8
0
0
0
0
0
360
129
KFTX-FM
Corpus Christi
Texas
C&W
6
126
0
0
2
0
3
1
246
109
KYKX-FM
Longview
Texas
C&W
2
28
0
0
0
1
1
0
70
87
KVMV-FM
McAllen
Texas
RELIG
7
105
0
1
2
0
2
2
266
126
KOLW-FM
Pasco
Washington
AD CONT
1
18
0
0
0
1
0
0
69
126
KORD-FM
Pasco
Washington
C&W
17
306
0
0
3
2
6
6
1173
GRAND TOTAL
87
2269
14
10
17
11
24
11
6979
Baby/Story-African-American :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
55
KRZR-FM
Fresno
California
ROCK
1
10
0
0
1
0
0
0
43
14
WFLZ-FM
Tampa
Florida
AD CONT
1
13
0
0
0
0
1
0
57
114
WBBQ-FM
Augusta
Georgia
AD CONT
1
14
0
0
0
0
0
1
46
114
WEKL-FM
Augusta
Georgia
C&W
6
84
5
1
0
0
0
0
276
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
0
0
0
0
1
0
46
33
WLZT-FM
Cincinnati
Ohio
AD CONT
1
15
1
0
0
0
0
0
39
18
WJMO-AM
Cleveland
Ohio
GOSPEL / BULES / JAIL
1
12
1
0
0
0
0
0
46
34
WNCI-FM
Columbus
Ohio
AD CONT
4
60
0
0
1
1
2
0
156
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
1
15
0
0
1
0
0
0
39
119
KODZ-FM
Eugene
Oregon
OLDIES
1
9
0
0
0
1
0
0
41
86
WAWL-FM
Chattanooga
Tennessee
4
128
0
1
0
1
0
2
112
GRAND TOTAL
22
374
7
2
3
3
4
3
901
Baby/Story/Moms :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
40
WDXB-FM
Birmingham
Alabama
C&W
1
55
0
0
0
0
0
1
49
40
WENN-FM
Birmingham
Alabama
12
120
9
3
0
0
0
0
300
40
WMJJ-FM
Birmingham
Alabama
AD CONT
10
550
0
0
1
5
4
0
490
40
WQEN-FM
Birmingham
Alabama
AD CONT
12
660
8
0
1
3
0
0
588
81
WTAK-FM
Huntsville
Alabama
NEWS / TALK / SPORTS
1
63
1
0
0
0
0
0
45
81
WQRV-FM
Madison
Alabama
AD CONT
25
1704
20
5
0
0
0
0
4046
60
WKSJ-FM
Mobile
Alabama
C&W
1
70
0
0
0
0
1
0
56
60
WMXC-FM
Mobile
Alabama
AD CONT
1
28
0
0
0
0
1
0
50
60
WRKH-FM
Mobile
Alabama
NEWS / TALK / SPORTS
1
43
1
0
0
0
0
0
46
60
WYOK-FM
Mobile
Alabama
C&W
16
592
15
1
0
0
0
0
656
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
9
567
0
1
5
2
1
0
405
40
WTXT-FM
Tuscaloosa
Alabama
C&W
1
55
1
0
0
0
0
0
49
20
KJSN-FM
Modesto
California
AD CONT
12
1020
0
0
1
4
7
0
504
6
KBBF-FM
Santa Rosa
California
5
485
1
2
0
2
0
0
185
9
WTOP-FM
Washington
District of Columbia
NEWS / TALK / SPORTS
8
686
0
0
0
0
1
7
560
8
WAOK-AM
Atlanta
Georgia
NEWS / TALK / SPORTS
1
43
0
0
0
1
0
0
47
114
WBBQ-FM
Augusta
Georgia
AD CONT
1
57
0
0
0
0
1
0
46
3
WGN-AM
Chicago
Illinois
NEWS / TALK / SPORTS
11
858
0
0
0
1
1
9
638
26
WSHA-FM
Raleigh
North Carolina
7
447
1
0
0
0
0
6
265
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
5
355
0
0
0
0
1
4
4550
34
WMNI-AM
Columbus
Ohio
AD CONT
27
1597
4
4
0
3
7
9
1053
65
WHKO-FM
Dayton
Ohio
C&W
3
120
0
0
0
0
1
2
117
119
KKNU-FM
Eugene
Oregon
C&W
13
455
1
0
0
0
6
6
546
4
KYW-AM
Philadelphia
Pennsylvania
NEWS / TALK / SPORTS
1
69
0
0
0
0
1
0
53
59
WKCS-FM
Knoxville
Tennessee
OLDIES
69
2484
10
20
11
6
10
12
3459
59
WOKI-FM
Knoxville
Tennessee
OLDIES
43
1547
9
12
10
1
9
2
2156
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
2
82
0
0
2
0
0
0
96
5
KYYK-FM
Palestine
Texas
C&W
3
213
0
1
1
0
1
0
171
31
KSFI-FM
Salt Lake City
Utah
AD CONT
1
44
0
0
0
1
0
0
39
93
WAXM-FM
Norton
Virginia
C&W
49
1772
11
17
16
1
3
1
3381
58
WLFV-FM
Richmond
Virginia
C&W
12
480
7
5
0
0
0
0
468
94
WWWT-AM
Randolph Center
Vermont
NEWS / TALK / SPORTS
20
880
0
0
1
1
1
17
1000
13
KVTI-FM
Lakewood
Washington
AD CONT
1
52
0
0
0
0
1
0
57
GRAND TOTAL
384
18253
99
71
49
31
58
76
26171
Baby-Story/Moms :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
2
KNX-AM
Los Angeles
California
NEWS / TALK / SPORTS
6
396
0
0
0
0
0
6
894
55
KHTN-FM
Merced
California
AD CONT
2
42
0
0
0
0
0
2
86
20
KJSN-FM
Modesto
California
AD CONT
3
129
0
0
2
1
0
0
126
114
WBBQ-FM
Augusta
Georgia
AD CONT
3
84
0
0
0
2
1
0
138
46
WQFS-FM
Greensboro
North Carolina
1
25
0
0
0
1
0
0
70
46
KUTR-AM
Winston Salem
North Carolina
NEWS / TALK / SPORTS
8
176
2
0
1
2
1
2
312
34
WMNI-AM
Columbus
Ohio
AD CONT
9
268
0
3
0
1
3
2
351
86
WAWL-FM
Chattanooga
Tennessee
4
256
1
0
1
0
1
1
112
59
WOKI-FM
Knoxville
Tennessee
OLDIES
5
90
0
2
1
2
0
0
250
31
KRSP-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
9
198
0
4
0
2
2
1
351
31
KSFI-FM
Salt Lake City
Utah
AD CONT
10
220
1
2
3
1
1
2
390
93
WAXM-FM
Norton
Virginia
C&W
221
4001
29
32
22
13
38
87
15249
13
KRWM-FM
Bellevue
Washington
AD CONT
1
19
0
0
0
0
0
1
46
126
KOLW-FM
Pasco
Washington
AD CONT
3
54
0
0
1
2
0
0
207
126
KORD-FM
Pasco
Washington
C&W
14
252
0
0
1
2
3
8
966
GRAND TOTAL
299
6210
33
43
32
29
50
112
19548
Baby/Story/Moms :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
55
KRZR-FM
Fresno
California
ROCK
1
10
0
0
0
1
0
0
43
14
WBTP-FM
Tampa
Florida
GOSPEL / BULES / JAIL
1
11
1
0
0
0
0
0
49
14
WFLZ-FM
Tampa
Florida
AD CONT
2
26
0
0
0
0
2
0
114
38
WJKD-FM
Vero Beach
Florida
AD CONT
2
26
1
0
1
0
0
0
100
114
WBBQ-FM
Augusta
Georgia
AD CONT
1
14
1
0
0
0
0
0
46
114
WEKL-FM
Augusta
Georgia
C&W
3
42
2
1
0
0
0
0
138
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
0
0
0
1
0
0
46
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
2
28
1
1
0
0
0
0
84
33
WAIF/WJVS-FM
Cincinnati
Ohio
1
12
1
0
0
0
0
0
45
86
WAWL-FM
Chattanooga
Tennessee
4
128
0
3
0
1
0
0
112
5
KYYK-FM
Palestine
Texas
C&W
40
720
7
12
6
3
3
9
2280
GRAND TOTAL
58
1031
14
17
7
6
5
9
3057
Baby-Story/News/Sports/Talk :60
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
114
WBBQ-FM
Augusta
Georgia
AD CONT
46
2615
0
2
2
3
16
23
2116
114
WEKL-FM
Augusta
Georgia
C&W
8
456
4
2
0
0
2
0
368
123
KPEL-FM
Lafayette
Louisiana
NEWS / TALK / SPORTS
136
4614
11
47
39
20
15
4
5313
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
68
2312
13
5
14
4
10
22
3194
68
WTKQ-FM
Flint
Michigan
NEWS / TALK / SPORTS
60
3360
11
18
15
6
9
1
2520
46
WNAA-FM
Greensboro
North Carolina
3
0
0
0
0
1
2
0
120
26
WSHA-FM
Raleigh
North Carolina
4
256
1
0
0
0
2
1
152
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
5
355
0
0
0
0
0
5
4550
34
WBZX-FM
Columbus
Ohio
ROCK
42
1512
4
3
3
2
5
25
1260
65
WHKO-FM
Dayton
Ohio
C&W
3
120
0
0
0
0
0
3
117
119
KKNU-FM
Eugene
Oregon
C&W
11
385
0
0
0
1
6
4
462
4
WNTP-AM
Lafayette Hill
Pennsylvania
NEWS / TALK / SPORTS
35
2411
3
11
5
5
8
3
1859
23
WBGG-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
119
7875
17
28
19
5
30
20
4165
23
WPGB-FM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
61
4034
13
5
2
7
11
23
2135
23
WWSW-FM
Pittsburgh
Pennsylvania
OLDIES
8
528
0
0
0
0
2
6
280
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
1
41
0
0
1
0
0
0
48
GRAND TOTAL
610
30874
77
121
100
54
118
140
28659
Baby-Story/News/Sports/Talk :30
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
2
KWVE-FM
Santa Ana
California
2
132
0
1
0
1
0
0
298
114
WBBQ-FM
Augusta
Georgia
AD CONT
3
84
0
0
0
0
0
3
138
114
WEKL-FM
Augusta
Georgia
C&W
5
140
4
1
0
0
0
0
230
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
2
56
0
0
1
0
1
0
92
86
WAWL-FM
Chattanooga
Tennessee
2
128
0
0
1
0
1
0
56
87
KVMV-FM
McAllen
Texas
RELIG
1
15
0
1
0
0
0
0
38
126
KOLW-FM
Pasco
Washington
AD CONT
2
36
0
0
0
1
1
0
138
126
KORD-FM
Pasco
Washington
C&W
14
252
0
0
1
2
5
6
966
GRAND TOTAL
31
843
4
3
3
4
8
9
1956
Baby-Story/News/Sports/Talk :15
DMA
RANK
STN
CITY
STATE
FORMAT
TOTAL
PLAYS
TOTAL
VALUE
EM
DT
EF
PT
LE
LN
GROSS
IMP.
55
KRZR-FM
Fresno
California
ROCK
1
10
0
0
0
0
1
0
43
14
WBTP-FM
Tampa
Florida
GOSPEL / BULES / JAIL
1
11
1
0
0
0
0
0
49
114
WBBQ-FM
Augusta
Georgia
AD CONT
1
14
0
0
0
0
0
1
46
114
WEKL-FM
Augusta
Georgia
C&W
5
70
5
0
0
0
0
0
230
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
0
0
0
1
0
0
46
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
1
14
1
0
0
0
0
0
42
86
WAWL-FM
Chattanooga
Tennessee
2
64
0
0
0
1
1
0
56
29
WNRQ-FM
Nashville
Tennessee
NEWS / TALK / SPORTS
1
10
1
0
0
0
0
0
104
94
WCPV-FM
Colchester
Vermont
NEWS / TALK / SPORTS
7
49
3
1
2
0
1
0
266
94
WEZF-FM
Colchester
Vermont
AD CONT
4
40
0
0
0
2
2
0
172
94
WXZO-FM
Colchester
Vermont
NEWS / TALK / SPORTS
2
14
2
0
0
0
0
0
76
GRAND TOTAL
26
310
13
1
2
4
5
1
1130
Baby-Story/Spanish :60
N/A
Baby-Story/Spanish :30
N/A
Baby-Story/Spanish :15
N/A