GOODWILL COMMUNICATIONS, INC.
Media Guide by Station
 
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CLIENT:  March of Dimes
Campaign Title:  Prematurity Awareness Radio Report Date:9/7/2010
 From Date: 11/1/2007         To Date: 4/30/2008
       
 
TYPE (RADIO PSAS)  
 
Baby/Story-African-American :60
 
Baby/Story-African-American :30
 
Baby/Story-African-American :15
 
Baby/Story/Moms :60
 
Baby-Story/Moms :30
 
Baby/Story/Moms :15
 
Baby-Story/News/Sports/Talk :60
 
Baby-Story/News/Sports/Talk :30
 
Baby-Story/News/Sports/Talk :15
 
Baby-Story/Spanish :60
 
Baby-Story/Spanish :30
 
Baby-Story/Spanish :15
 
 
TOTAL PLAYS & VALUES BY STATIONS
DMA RANK STN CITY STATE FORMAT SPOTS TOTAL
PLAYS		 TOTAL
VALUES		 EM DT EF PT LE LN GROSS
IMP.
  10 15 20 30 60  
40 WDXB-FM Birmingham Alabama C&W 0 0 0 0 35 35 1927 2 0 0 0 8 25 1715
40 WENN-FM Birmingham Alabama 0 0 0 0 61 61 610 43 18 0 0 0 0 1525
40 WMJJ-FM Birmingham Alabama AD CONT 0 0 0 0 77 77 4236 0 0 13 27 37 0 3773
40 WQEN-FM Birmingham Alabama AD CONT 0 0 0 0 75 75 4127 41 0 16 6 8 4 3675
40 WZZK-FM Birmingham Alabama C&W 0 0 0 0 1 1 55 1 0 0 0 0 0 49
81 WTAK-FM Huntsville Alabama NEWS / TALK / SPORTS 0 0 0 0 3 3 189 3 0 0 0 0 0 135
81 WQRV-FM Madison Alabama AD CONT 0 0 0 0 59 59 4021 46 13 0 0 0 0 9549
60 WKSJ-FM Mobile Alabama C&W 0 0 0 0 3 3 210 0 0 0 0 3 0 168
60 WMXC-FM Mobile Alabama AD CONT 0 0 0 0 3 3 84 0 0 0 0 3 0 150
60 WRKH-FM Mobile Alabama NEWS / TALK / SPORTS 0 0 0 0 3 3 129 3 0 0 0 0 0 138
60 WYOK-FM Mobile Alabama C&W 0 0 0 0 46 46 1703 43 3 0 0 0 0 1886
81 WJAB-FM Normal Alabama GOSPEL / BULES / JAIL 0 0 0 0 40 40 2521 1 11 16 7 2 3 1801
40 WTXT-FM Tuscaloosa Alabama C&W 0 0 0 0 3 3 165 3 0 0 0 0 0 147
56 KARN-FM Little Rock Arkansas NEWS / TALK / SPORTS 0 0 0 11 29 40 1271 11 7 2 6 7 7 1560
56 KURB-FM Little Rock Arkansas AD CONT 0 0 0 4 0 4 72 0 0 0 2 2 0 156
55 KRZR-FM Fresno California ROCK 0 7 0 0 0 7 70 0 0 1 3 3 0 301
2 KNX-AM Los Angeles California NEWS / TALK / SPORTS 0 0 0 29 0 29 1915 0 0 0 0 4 25 4321
55 KABX-FM Merced California OLDIES 0 0 0 0 13 13 884 0 0 0 1 4 8 468
55 KHTN-FM Merced California AD CONT 0 0 0 5 0 5 105 0 0 0 0 1 4 215
20 KJSN-FM Modesto California 0 0 0 29 151 180 14082 0 0 30 67 83 0 7560
6 KSJX-AM San Jose California 0 0 0 0 5 5 485 0 0 0 0 0 5 185
2 KWVE-FM Santa Ana California 0 2 0 9 0 11 660 0 6 1 3 1 0 1639
6 KSCU-FM Santa Clara California 0 3 0 1 5 9 800 0 2 1 1 5 0 180
6 KBBF-FM Santa Rosa California 0 0 0 0 37 37 3592 1 9 9 6 12 0 1369
20 KKBN-FM Sonora California C&W 0 0 0 0 76 76 3876 6 6 4 7 22 31 3800
20 KZSQ-FM Sonora California AD CONT 0 0 0 0 38 38 1925 35 0 1 2 0 0 1887
16 KWLI-FM Denver Colorado C&W 0 0 0 1 0 1 44 0 0 0 0 1 0 51
9 WTOP-FM Washington District of Columbia NEWS / TALK / SPORTS 0 0 0 0 56 56 4802 1 0 1 1 7 46 3921
4 WJBR-FM Wilmington Delaware AD CONT 0 0 0 2 4 6 344 1 0 1 0 1 3 318
4 WSTW-FM Wilmington Delaware AD CONT 0 0 0 15 0 15 510 2 2 2 1 1 7 795
60 WGCX-FM Pensacola Florida 0 0 0 3 2 5 152 0 5 0 0 0 0 230
14 WBTP-FM Tampa Florida GOSPEL / BULES / JAIL 0 5 0 0 0 5 55 5 0 0 0 0 0 245
14 WFLZ-FM Tampa Florida AD CONT 0 18 0 0 0 18 234 1 0 2 1 14 0 1026
38 WJKD-FM Vero Beach Florida AD CONT 0 25 0 0 0 25 325 6 9 6 3 1 0 1250
8 WAOK-AM Atlanta Georgia NEWS / TALK / SPORTS 0 0 0 0 4 4 172 2 0 0 2 0 0 188
114 WBBQ-FM Augusta Georgia 0 11 0 66 340 417 21328 16 9 23 53 124 192 19182
114 WEKL-FM Augusta Georgia C&W 0 66 0 23 37 126 3677 96 17 0 0 12 1 5796
114 WKSP-FM Augusta Georgia GOSPEL / BULES / JAIL 0 42 0 28 55 125 4493 0 17 59 20 29 0 5750
114 WPRW-FM Augusta Georgia GOSPEL / BULES / JAIL 0 10 0 10 10 30 980 20 10 0 0 0 0 1260
3 WGN-AM Chicago Illinois NEWS / TALK / SPORTS 0 0 0 0 70 70 5465 2 0 10 2 6 50 4060
3 WKQX-FM Chicago Illinois MOR / VAR 0 2 0 0 5 7 430 0 0 0 0 7 0 406
3 WTMX-FM Chicago Illinois AD CONT 0 0 0 1 6 7 509 7 0 0 0 0 0 406
25 WNDE-AM Indianapolis Indiana NEWS / TALK / SPORTS 0 0 0 4 7 11 511 0 3 3 1 1 3 440
32 KCFX-FM Mission Kansas NEWS / TALK / SPORTS 0 0 0 1 0 1 24 1 0 0 0 0 0 36
32 KCJK-FM Mission Kansas AD CONT 0 0 0 0 1 1 48 1 0 0 0 0 0 36
32 KCMO-FM Mission Kansas OLDIES 0 0 0 1 0 1 24 1 0 0 0 0 0 36
69 KWLS-FM Rose Hill Kansas C&W 0 0 0 1 0 1 0 1 0 0 0 0 0 0
136 KMAJ-FM Topeka Kansas AD CONT 0 0 0 0 1 1 36 0 0 0 1 0 0 34
49 WFIA-FM Louisville Kentucky 0 0 0 3 0 3 63 3 0 0 0 0 0 150
123 KBON-FM Eunice Louisiana MOR / VAR 0 1 0 1 0 2 25 0 0 0 0 1 1 78
123 KPEL-FM Lafayette Louisiana NEWS / TALK / SPORTS 0 0 0 0 377 377 12807 28 102 109 64 58 16 14712
7 WMKK-FM Boston Massachusetts AD CONT 0 4 0 1 4 9 484 9 0 0 0 0 0 2700
7 WSRS-FM Paxton Massachusetts 0 0 0 29 0 29 928 2 1 3 14 9 0 1421
7 WPLM-FM Plymouth Massachusetts AD CONT 0 4 0 0 3 7 253 7 0 0 0 0 0 343
111 WAIC-FM Springfield Massachusetts 0 0 0 2 1 3 86 2 1 0 0 0 0 94
7 WAAF-FM Worcester Massachusetts ROCK 0 1 0 1 2 4 242 4 0 0 0 0 0 196
27 WOLB-AM Baltimore Maryland NEWS / TALK / SPORTS 0 0 0 0 462 462 15708 55 23 87 55 92 150 21692
9 WASH-FM Rockville Maryland 0 0 0 0 1 1 86 1 0 0 0 0 0 70
9 WBIG-FM Rockville Maryland AD CONT 0 0 0 1 16 17 1419 17 0 0 0 0 0 1190
9 WIHT-FM Rockville Maryland AD CONT 0 0 0 1 16 17 1419 17 0 0 0 0 0 1190
9 WMZQ-FM Rockville Maryland C&W 0 0 0 1 1 2 129 2 0 0 0 0 0 140
9 WWDC-FM Rockville Maryland ROCK 0 0 0 1 16 17 1419 17 0 0 0 0 0 1190
9 WTEM-AM Silver Spring Maryland NEWS / TALK / SPORTS 0 0 0 1 15 16 1333 16 0 0 0 0 0 1120
9 WTNT-AM Silver Spring Maryland NEWS / TALK / SPORTS 0 0 0 1 16 17 1419 17 0 0 0 0 0 1190
68 WCRZ-FM Burton Michigan AD CONT 0 0 0 0 12 12 804 0 0 0 4 8 0 468
68 WWBN-FM Burton Michigan ROCK 0 0 0 0 2 2 134 2 0 0 0 0 0 78
11 WDRQ-FM Detroit Michigan AD CONT 0 0 0 8 0 8 328 0 1 1 0 4 2 312
11 WDVD-FM Detroit Michigan AD CONT 0 0 0 10 0 10 410 1 2 2 0 0 5 390
11 WGPR-FM Detroit Michigan GOSPEL / BULES / JAIL 0 0 0 18 1 19 820 0 3 1 3 5 7 742
68 WTKQ-FM Flint Michigan NEWS / TALK / SPORTS 0 0 0 0 242 242 13556 42 92 43 24 32 9 10164
68 WCEN-FM Saginaw Michigan C&W 0 0 0 3 1 4 140 0 0 0 0 4 0 168
21 KCLC-FM Saint Charles Missouri 0 0 0 42 0 42 1050 8 13 16 4 1 0 1680
21 KFTK-FM Saint Louis Missouri NEWS / TALK / SPORTS 0 2 0 0 1 3 73 3 0 0 0 0 0 120
21 KIHT-FM Saint Louis Missouri NEWS / TALK / SPORTS 0 1 0 0 0 1 12 1 0 0 0 0 0 40
21 KPNT-FM Saint Louis Missouri MOR / VAR 0 1 0 0 1 2 61 2 0 0 0 0 0 80
21 KSHE-FM Saint Louis Missouri 0 1 0 0 1 2 61 2 0 0 0 0 0 80
21 KTRS-AM Saint Louis Missouri NEWS / TALK / SPORTS 0 0 0 0 1 1 49 0 0 0 0 1 0 40
74 KRWP-FM Springfield Missouri C&W 0 0 0 0 263 263 0 25 67 59 22 39 51 11573
46 WNAA-FM Greensboro North Carolina 0 0 0 34 63 97 0 6 26 9 20 17 19 3880
46 WQFS-FM Greensboro North Carolina 0 2 0 9 2 13 347 2 4 2 3 1 1 910
103 WRHT-FM Greenville North Carolina C&W 0 0 0 1 0 1 24 0 0 1 0 0 0 43
26 WSHA-FM Raleigh North Carolina 0 0 0 0 103 103 6591 11 8 3 6 18 57 3913
46 KUTR-AM Winston Salem North Carolina NEWS / TALK / SPORTS 0 0 0 24 0 24 528 5 3 2 4 2 8 936
76 KGOR-FM Omaha Nebraska OLDIES 0 1 0 0 0 1 15 0 0 0 0 1 0 36
76 KXKT-FM Omaha Nebraska C&W 0 0 0 3 0 3 93 0 0 0 2 1 0 108
42 KBAD-AM Las Vegas Nevada NEWS / TALK / SPORTS 0 0 0 13 51 64 2369 16 18 8 1 1 20 3195
42 KXPT-FM Las Vegas Nevada AD CONT 0 0 0 1 3 4 144 2 0 0 0 2 0 200
1 WCBS-FM New York New York OLDIES 0 0 0 0 122 122 8633 16 0 0 0 13 93 111036
1 WINS-AM New York New York NEWS / TALK / SPORTS 0 0 0 0 39 39 2769 0 0 0 0 9 30 35490
1 WOR-AM New York New York NEWS / TALK / SPORTS 0 0 0 6 0 6 210 0 2 1 0 1 2 5460
1 WWFS-FM New York New York AD CONT 0 20 0 0 15 35 1422 0 5 2 2 25 1 31850
80 WLGZ-FM Rochester New York AD CONT 0 0 0 0 131 131 4979 10 3 6 20 24 68 6027
57 WRPI-FM Troy New York 0 0 0 2 0 2 68 0 0 1 1 0 0 72
33 WAIF/WJVS-FM Cincinnati Ohio 0 1 0 0 0 1 12 1 0 0 0 0 0 45
33 WCVX-AM Cincinnati Ohio RELIG 0 0 0 26 1 27 671 9 12 4 0 1 1 1215
33 WLZT-FM Cincinnati Ohio 0 2 0 0 5 7 325 7 0 0 0 0 0 273
18 WJMO-AM Cleveland Ohio GOSPEL / BULES / JAIL 0 3 0 0 0 3 36 2 1 0 0 0 0 138
18 WZAK-FM Cleveland Ohio GOSPEL / BULES / JAIL 0 2 0 0 0 2 0 2 0 0 0 0 0 106
34 WBWR-FM Columbus Ohio NEWS / TALK / SPORTS 0 0 0 1 8 9 502 9 0 0 0 0 0 351
34 WBZX-FM Columbus Ohio ROCK 0 0 0 0 97 97 3492 15 6 10 9 14 43 2910
34 WCOL-FM Columbus Ohio C&W 0 4 0 4 8 16 652 8 0 0 0 2 6 624
34 WMNI-AM Columbus Ohio AD CONT 0 0 0 27 48 75 3643 11 18 3 7 14 22 2925
34 WNCI-FM Columbus Ohio AD CONT 0 12 0 1 7 20 623 8 2 3 4 3 0 780
34 WRXS-FM Columbus Ohio MOR / VAR 0 0 0 0 4 4 120 4 0 0 0 0 0 152
34 WTVN-AM Columbus Ohio NEWS / TALK / SPORTS 0 2 0 13 13 28 1187 4 0 1 2 6 15 1092
34 WYTS-AM Columbus Ohio NEWS / TALK / SPORTS 0 10 0 65 127 202 9593 57 44 19 19 26 37 7878
65 WHKO-FM Dayton Ohio C&W 0 0 0 0 29 29 1160 0 0 0 0 4 25 1131
65 WTUE-FM Dayton Ohio NEWS / TALK / SPORTS 0 0 0 0 1 1 40 0 1 0 0 0 0 39
73 WVKS-FM Toledo Ohio AD CONT 0 1 0 0 9 10 333 0 0 0 5 5 0 320
22 KRKT-FM Albany Oregon C&W 0 0 0 14 0 14 322 0 0 1 5 8 0 784
119 KKNU-FM Eugene Oregon C&W 0 0 0 0 171 171 5985 11 0 4 11 82 63 7182
119 KODZ-FM Eugene Oregon OLDIES 0 3 0 0 3 6 138 0 0 2 3 1 0 246
22 KXL-AM Portland Oregon NEWS / TALK / SPORTS 0 0 0 1 0 1 23 0 0 0 0 1 0 56
4 WISX-FM Bala Cynwyd Pennsylvania 0 2 0 1 0 3 68 2 1 0 0 0 0 159
4 WNTP-AM Lafayette Hill Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 141 141 9711 18 32 25 17 31 18 7491
54 WSFX-FM Nanticoke Pennsylvania 0 62 0 0 0 62 620 10 15 13 3 10 11 1674
4 KYW-AM Philadelphia Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 7 7 483 0 0 0 0 3 4 371
4 WYSP-FM Philadelphia Pennsylvania ROCK 0 4 0 0 3 7 275 7 0 0 0 0 0 371
23 WBGG-AM Pittsburgh Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 647 647 42824 79 163 75 48 150 132 22645
23 WPGB-FM Pittsburgh Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 247 247 16349 21 25 15 15 44 127 8645
23 WPTT-AM Pittsburgh Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 1 1 60 1 0 0 0 0 0 50
23 WWSW-FM Pittsburgh Pennsylvania OLDIES 0 0 0 0 57 57 3764 0 0 0 0 2 55 1995
97 WIWF-FM Charleston South Carolina C&W 0 0 0 1 0 1 18 0 0 0 1 0 0 49
86 WAWL-FM Chattanooga Tennessee 0 20 0 34 1 55 2944 8 11 10 4 11 11 1540
59 WKCS-FM Knoxville Tennessee OLDIES 0 0 0 0 305 305 10980 51 77 52 24 43 58 15296
59 WOKI-FM Knoxville Tennessee OLDIES 0 0 0 14 219 233 8133 30 42 32 32 72 25 11690
50 WMFS-FM Memphis Tennessee MOR / VAR 0 0 0 16 24 40 1215 32 7 0 0 0 1 1800
50 WUMR-FM Memphis Tennessee GOSPEL / BULES / JAIL 0 0 0 0 6 6 228 0 1 4 0 1 0 270
29 WFSK-FM Nashville Tennessee GOSPEL / BULES / JAIL 0 44 0 42 14 100 1897 17 23 38 4 7 11 4811
29 WNRQ-FM Nashville Tennessee NEWS / TALK / SPORTS 0 2 0 0 0 2 20 2 0 0 0 0 0 208
29 WRLT-FM Nashville Tennessee MOR / VAR 0 0 0 63 0 63 1316 0 28 20 0 0 15 6559
5 KHYI-FM Allen Texas C&W 0 1 0 1 0 2 54 2 0 0 0 0 0 114
129 KFTX-FM Corpus Christi Texas C&W 0 0 0 11 0 11 231 0 0 3 0 4 4 451
109 KYKX-FM Longview Texas C&W 0 0 0 4 0 4 56 0 0 0 2 2 0 140
87 KVMV-FM McAllen Texas RELIG 0 0 0 50 0 50 750 1 8 4 1 17 19 1900
5 KYYK-FM Palestine Texas C&W 0 140 0 13 17 170 4195 24 36 26 17 25 42 9691
37 KTSW-FM San Antonio Texas 0 5 0 0 3 8 187 8 0 0 0 0 0 376
31 KOSY-FM Salt Lake City Utah AD CONT 0 0 0 16 0 16 320 1 0 3 6 6 0 1056
31 KRSP-FM Salt Lake City Utah NEWS / TALK / SPORTS 0 0 0 23 0 23 506 1 6 2 3 3 8 897
31 KSFI-FM Salt Lake City Utah AD CONT 0 0 0 29 3 32 770 1 3 4 3 3 18 1248
31 KSL-FM Salt Lake City Utah NEWS / TALK / SPORTS 0 0 0 3 5 8 265 2 2 1 0 0 3 528
67 WBBC-FM Blackstone Virginia C&W 0 0 0 3 0 3 105 0 0 0 1 2 0 168
93 WAXM-FM Norton Virginia C&W 0 0 0 1174 116 1290 25455 181 158 122 81 243 505 88997
58 WLFV-FM Richmond Virginia C&W 0 0 0 0 42 42 1680 28 14 0 0 0 0 1638
94 WCPV-FM Colchester Vermont NEWS / TALK / SPORTS 0 116 0 0 0 116 814 42 16 19 3 4 32 4408
94 WEZF-FM Colchester Vermont AD CONT 0 47 0 0 0 47 470 0 0 7 19 21 0 2021
94 WXZO-FM Colchester Vermont NEWS / TALK / SPORTS 0 43 0 0 0 43 301 17 19 5 2 0 0 1634
94 WWWT-AM Randolph Center Vermont NEWS / TALK / SPORTS 0 0 0 0 92 92 4048 2 1 1 4 14 70 4600
13 KRWM-FM Bellevue Washington AD CONT 0 0 0 29 0 29 553 3 0 2 3 5 16 1336
13 KVTI-FM Lakewood Washington AD CONT 0 7 0 0 9 16 559 0 0 0 2 14 0 912
126 KOLW-FM Pasco Washington AD CONT 0 0 0 27 0 27 486 0 0 7 15 5 0 1863
126 KORD-FM Pasco Washington C&W 0 0 0 310 0 310 5580 6 0 20 65 90 129 21390
75 KHTQ-FM Spokane Washington ROCK 0 0 0 0 8 8 304 0 0 0 0 4 4 368
75 KXLY-FM Spokane Washington MOR / VAR 0 0 0 0 4 4 152 0 0 0 0 0 4 184
35 WSJY-FM Fort Atkinson Wisconsin AD CONT 0 0 0 0 3 3 198 3 0 0 0 0 0 111
85 WJVL-FM Janesville Wisconsin C&W 0 0 0 1 0 1 19 0 0 1 0 0 0 37
35 WAUK-AM Milwaukee Wisconsin NEWS / TALK / SPORTS 0 0 0 0 1 1 66 1 0 0 0 0 0 37
GRAND TOTAL 0 762 0 2478 5851 9091 355273 1502 1293 1115 912 1781 2488 630361
          10 15 20 30 60 TOTAL
PLAYS		 TOTAL
VALUES		 EM DT EF PT LE LN GROSS
IMP.