GOODWILL COMMUNICATIONS, INC.
Media Guide by Station
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
11/1/2007
To Date:
11/30/2007
TYPE (RADIO PSAS)
Baby/Story-African-American :60
Baby/Story-African-American :30
Baby/Story-African-American :15
Baby/Story/Moms :60
Baby-Story/Moms :30
Baby/Story/Moms :15
Baby-Story/News/Sports/Talk :60
Baby-Story/News/Sports/Talk :30
Baby-Story/News/Sports/Talk :15
Baby-Story/Spanish :60
Baby-Story/Spanish :30
Baby-Story/Spanish :15
TOTAL PLAYS & VALUES BY STATIONS
DMA RANK
STN
CITY
STATE
FORMAT
SPOTS
TOTAL
PLAYS
TOTAL
VALUES
EM
DT
EF
PT
LE
LN
GROSS
IMP.
10
15
20
30
60
40
WDXB-FM
Birmingham
Alabama
C&W
0
0
0
0
1
1
55
0
0
0
0
0
1
49
40
WENN-FM
Birmingham
Alabama
0
0
0
0
7
7
70
5
2
0
0
0
0
175
40
WMJJ-FM
Birmingham
Alabama
AD CONT
0
0
0
0
10
10
550
0
0
1
4
5
0
490
40
WQEN-FM
Birmingham
Alabama
AD CONT
0
0
0
0
12
12
660
6
0
1
1
2
2
588
81
WTAK-FM
Huntsville
Alabama
NEWS / TALK / SPORTS
0
0
0
0
1
1
63
1
0
0
0
0
0
45
81
WQRV-FM
Madison
Alabama
AD CONT
0
0
0
0
1
1
68
1
0
0
0
0
0
162
60
WKSJ-FM
Mobile
Alabama
C&W
0
0
0
0
1
1
70
0
0
0
0
1
0
56
60
WMXC-FM
Mobile
Alabama
AD CONT
0
0
0
0
1
1
28
0
0
0
0
1
0
50
60
WRKH-FM
Mobile
Alabama
NEWS / TALK / SPORTS
0
0
0
0
1
1
43
1
0
0
0
0
0
46
60
WYOK-FM
Mobile
Alabama
C&W
0
0
0
0
1
1
37
1
0
0
0
0
0
41
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
0
0
0
0
7
7
441
0
3
1
1
0
2
315
40
WTXT-FM
Tuscaloosa
Alabama
C&W
0
0
0
0
1
1
55
1
0
0
0
0
0
49
20
KJSN-FM
Modesto
California
0
0
0
3
11
14
1064
0
0
0
6
8
0
588
2
KWVE-FM
Santa Ana
California
0
0
0
1
0
1
66
0
1
0
0
0
0
149
6
KSCU-FM
Santa Clara
California
0
2
0
0
2
4
320
0
0
1
1
2
0
80
4
WSTW-FM
Wilmington
Delaware
AD CONT
0
0
0
3
0
3
102
0
0
1
0
0
2
159
14
WFLZ-FM
Tampa
Florida
AD CONT
0
3
0
0
0
3
39
0
0
2
1
0
0
171
114
WBBQ-FM
Augusta
Georgia
0
0
0
7
54
61
3262
3
1
5
7
17
28
2806
114
WEKL-FM
Augusta
Georgia
C&W
0
7
0
2
2
11
268
10
1
0
0
0
0
506
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
0
6
0
0
0
6
84
0
0
4
0
2
0
276
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
0
1
0
0
0
1
14
0
1
0
0
0
0
42
3
WKQX-FM
Chicago
Illinois
MOR / VAR
0
1
0
0
0
1
20
0
0
0
0
1
0
58
32
KCFX-FM
Mission
Kansas
NEWS / TALK / SPORTS
0
0
0
1
0
1
24
1
0
0
0
0
0
36
32
KCJK-FM
Mission
Kansas
AD CONT
0
0
0
0
1
1
48
1
0
0
0
0
0
36
32
KCMO-FM
Mission
Kansas
OLDIES
0
0
0
1
0
1
24
1
0
0
0
0
0
36
7
WMKK-FM
Boston
Massachusetts
AD CONT
0
1
0
0
0
1
22
1
0
0
0
0
0
300
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
0
0
0
0
48
48
1632
5
1
9
8
10
15
2253
9
WBIG-FM
Rockville
Maryland
AD CONT
0
0
0
1
2
3
215
3
0
0
0
0
0
210
9
WIHT-FM
Rockville
Maryland
AD CONT
0
0
0
1
2
3
215
3
0
0
0
0
0
210
9
WWDC-FM
Rockville
Maryland
ROCK
0
0
0
1
2
3
215
3
0
0
0
0
0
210
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
0
0
0
1
2
3
215
3
0
0
0
0
0
210
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
0
0
0
1
2
3
215
3
0
0
0
0
0
210
68
WTKQ-FM
Flint
Michigan
NEWS / TALK / SPORTS
0
0
0
0
17
17
952
3
6
3
2
0
3
714
46
WNAA-FM
Greensboro
North Carolina
0
0
0
24
24
48
0
4
20
9
5
6
4
1920
46
WQFS-FM
Greensboro
North Carolina
0
0
0
2
0
2
50
0
1
0
1
0
0
140
26
WSHA-FM
Raleigh
North Carolina
0
0
0
0
4
4
256
1
2
0
0
0
1
152
46
KUTR-AM
Winston Salem
North Carolina
NEWS / TALK / SPORTS
0
0
0
4
0
4
88
0
1
0
1
0
2
156
76
KGOR-FM
Omaha
Nebraska
OLDIES
0
1
0
0
0
1
15
0
0
0
0
1
0
36
1
WCBS-FM
New York
New York
OLDIES
0
0
0
0
122
122
8633
16
0
0
0
13
93
111036
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
0
0
0
0
4
4
284
0
0
0
0
3
1
3640
1
WOR-AM
New York
New York
NEWS / TALK / SPORTS
0
0
0
1
0
1
35
0
0
0
0
0
1
910
57
WRPI-FM
Troy
New York
0
0
0
1
0
1
34
0
0
0
1
0
0
36
33
WCVX-AM
Cincinnati
Ohio
RELIG
0
0
0
26
1
27
671
9
12
4
0
1
1
1215
33
WLZT-FM
Cincinnati
Ohio
0
0
0
0
2
2
118
2
0
0
0
0
0
78
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
0
0
0
0
2
2
118
2
0
0
0
0
0
78
34
WCOL-FM
Columbus
Ohio
C&W
0
2
0
0
1
3
89
1
0
0
0
1
1
117
34
WNCI-FM
Columbus
Ohio
AD CONT
0
2
0
1
0
3
60
1
0
1
1
0
0
117
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
0
1
0
1
1
3
104
0
0
0
1
0
2
117
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
0
1
0
5
6
12
519
6
2
0
1
1
2
468
73
WVKS-FM
Toledo
Ohio
AD CONT
0
0
0
0
2
2
72
0
0
0
2
0
0
64
4
WISX-FM
Bala Cynwyd
Pennsylvania
0
2
0
1
0
3
68
2
1
0
0
0
0
159
86
WAWL-FM
Chattanooga
Tennessee
0
8
0
2
0
10
384
1
3
2
0
2
2
280
59
WKCS-FM
Knoxville
Tennessee
OLDIES
0
0
0
0
93
93
3348
16
22
18
5
13
19
4661
59
WOKI-FM
Knoxville
Tennessee
OLDIES
0
0
0
4
26
30
1008
2
5
6
3
12
2
1503
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
0
2
0
18
4
24
562
4
8
8
0
0
4
1154
29
WRLT-FM
Nashville
Tennessee
MOR / VAR
0
0
0
45
0
45
938
0
19
17
0
0
9
4687
87
KVMV-FM
McAllen
Texas
RELIG
0
0
0
8
0
8
120
0
0
0
0
3
5
304
31
KRSP-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
0
0
0
3
0
3
66
0
0
0
1
0
2
117
31
KSFI-FM
Salt Lake City
Utah
0
0
0
4
1
5
132
0
0
0
1
1
3
195
58
WLFV-FM
Richmond
Virginia
C&W
0
0
0
0
2
2
80
2
0
0
0
0
0
78
13
KVTI-FM
Lakewood
Washington
AD CONT
0
2
0
0
0
2
26
0
0
0
0
2
0
114
126
KOLW-FM
Pasco
Washington
AD CONT
0
0
0
14
0
14
252
0
0
5
6
3
0
966
126
KORD-FM
Pasco
Washington
C&W
0
0
0
89
0
89
1602
2
0
5
24
25
33
6141
75
KHTQ-FM
Spokane
Washington
ROCK
0
0
0
0
1
1
38
0
0
0
0
0
1
46
GRAND TOTAL
0
42
0
276
485
803
30926
127
112
103
84
136
241
152011
10
15
20
30
60
TOTAL
PLAYS
TOTAL
VALUES
EM
DT
EF
PT
LE
LN
GROSS
IMP.