GOODWILL COMMUNICATIONS, INC.
Media Guide by Station
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
4/1/2008
To Date:
4/30/2008
TYPE (RADIO PSAS)
Baby/Story-African-American :60
Baby/Story-African-American :30
Baby/Story-African-American :15
Baby/Story/Moms :60
Baby-Story/Moms :30
Baby/Story/Moms :15
Baby-Story/News/Sports/Talk :60
Baby-Story/News/Sports/Talk :30
Baby-Story/News/Sports/Talk :15
Baby-Story/Spanish :60
Baby-Story/Spanish :30
Baby-Story/Spanish :15
TOTAL PLAYS & VALUES BY STATIONS
DMA RANK
STN
CITY
STATE
FORMAT
SPOTS
TOTAL
PLAYS
TOTAL
VALUES
EM
DT
EF
PT
LE
LN
GROSS
IMP.
10
15
20
30
60
40
WDXB-FM
Birmingham
Alabama
C&W
0
0
0
0
5
5
276
0
0
0
0
1
4
245
40
WENN-FM
Birmingham
Alabama
0
0
0
0
7
7
70
3
4
0
0
0
0
175
40
WMJJ-FM
Birmingham
Alabama
AD CONT
0
0
0
0
11
11
605
0
0
3
3
5
0
539
40
WQEN-FM
Birmingham
Alabama
AD CONT
0
0
0
0
14
14
770
8
0
3
0
3
0
686
81
WTAK-FM
Huntsville
Alabama
NEWS / TALK / SPORTS
0
0
0
0
1
1
63
1
0
0
0
0
0
45
81
WQRV-FM
Madison
Alabama
AD CONT
0
0
0
0
4
4
273
3
1
0
0
0
0
647
60
WKSJ-FM
Mobile
Alabama
C&W
0
0
0
0
1
1
70
0
0
0
0
1
0
56
60
WMXC-FM
Mobile
Alabama
AD CONT
0
0
0
0
1
1
28
0
0
0
0
1
0
50
60
WRKH-FM
Mobile
Alabama
NEWS / TALK / SPORTS
0
0
0
0
1
1
43
1
0
0
0
0
0
46
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
0
0
0
0
2
2
126
0
1
1
0
0
0
90
56
KARN-FM
Little Rock
Arkansas
NEWS / TALK / SPORTS
0
0
0
11
28
39
1234
11
7
2
6
7
6
1521
56
KURB-FM
Little Rock
Arkansas
AD CONT
0
0
0
4
0
4
72
0
0
0
2
2
0
156
55
KRZR-FM
Fresno
California
ROCK
0
2
0
0
0
2
20
0
0
0
1
1
0
86
55
KABX-FM
Merced
California
OLDIES
0
0
0
0
7
7
476
0
0
0
0
3
4
252
20
KJSN-FM
Modesto
California
AD CONT
0
0
0
6
14
20
1448
0
0
4
5
11
0
840
2
KWVE-FM
Santa Ana
California
0
1
0
2
0
3
165
0
2
0
1
0
0
447
6
KSCU-FM
Santa Clara
California
0
0
0
1
0
1
64
0
1
0
0
0
0
20
6
KBBF-FM
Santa Rosa
California
0
0
0
0
3
3
291
0
1
0
1
1
0
111
20
KKBN-FM
Sonora
California
C&W
0
0
0
0
58
58
2958
4
2
3
5
18
26
2900
20
KZSQ-FM
Sonora
California
AD CONT
0
0
0
0
11
11
557
9
0
1
1
0
0
546
9
WTOP-FM
Washington
District of Columbia
NEWS / TALK / SPORTS
0
0
0
0
11
11
945
0
0
1
0
2
8
770
4
WJBR-FM
Wilmington
Delaware
AD CONT
0
0
0
2
2
4
206
1
0
0
0
1
2
212
60
WGCX-FM
Pensacola
Florida
0
0
0
1
1
2
65
0
2
0
0
0
0
92
14
WFLZ-FM
Tampa
Florida
AD CONT
0
1
0
0
0
1
13
0
0
0
0
1
0
57
38
WJKD-FM
Vero Beach
Florida
AD CONT
0
9
0
0
0
9
117
4
3
1
1
0
0
450
114
WBBQ-FM
Augusta
Georgia
AD CONT
0
3
0
11
60
74
3761
4
1
1
9
24
35
3404
114
WEKL-FM
Augusta
Georgia
C&W
0
15
0
3
8
26
750
20
4
0
0
2
0
1196
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
0
1
0
8
22
31
1486
0
4
16
4
7
0
1426
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
0
0
0
0
4
4
224
4
0
0
0
0
0
168
3
WGN-AM
Chicago
Illinois
NEWS / TALK / SPORTS
0
0
0
0
17
17
1327
0
0
3
0
2
12
986
25
WNDE-AM
Indianapolis
Indiana
NEWS / TALK / SPORTS
0
0
0
2
4
6
284
0
2
2
0
0
2
240
69
KWLS-FM
Rose Hill
Kansas
C&W
0
0
0
1
0
1
0
1
0
0
0
0
0
0
49
WFIA-FM
Louisville
Kentucky
0
0
0
2
0
2
42
2
0
0
0
0
0
100
123
KBON-FM
Eunice
Louisiana
MOR / VAR
0
1
0
1
0
2
25
0
0
0
0
1
1
78
123
KPEL-FM
Lafayette
Louisiana
NEWS / TALK / SPORTS
0
0
0
0
74
74
2516
2
12
24
16
17
3
2886
7
WMKK-FM
Boston
Massachusetts
AD CONT
0
0
0
0
1
1
88
1
0
0
0
0
0
300
7
WAAF-FM
Worcester
Massachusetts
ROCK
0
0
0
0
1
1
88
1
0
0
0
0
0
49
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
0
0
0
0
78
78
2652
7
2
15
10
14
30
3663
9
WBIG-FM
Rockville
Maryland
AD CONT
0
0
0
0
1
1
86
1
0
0
0
0
0
70
9
WIHT-FM
Rockville
Maryland
AD CONT
0
0
0
0
1
1
86
1
0
0
0
0
0
70
9
WWDC-FM
Rockville
Maryland
ROCK
0
0
0
0
1
1
86
1
0
0
0
0
0
70
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
0
0
0
0
1
1
86
1
0
0
0
0
0
70
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
0
0
0
0
1
1
86
1
0
0
0
0
0
70
68
WCRZ-FM
Burton
Michigan
AD CONT
0
0
0
0
3
3
201
0
0
0
0
3
0
117
68
WWBN-FM
Burton
Michigan
ROCK
0
0
0
0
2
2
134
2
0
0
0
0
0
78
11
WDRQ-FM
Detroit
Michigan
AD CONT
0
0
0
3
0
3
123
0
0
1
0
2
0
117
11
WDVD-FM
Detroit
Michigan
AD CONT
0
0
0
4
0
4
164
0
1
1
0
0
2
156
11
WGPR-FM
Detroit
Michigan
GOSPEL / BULES / JAIL
0
0
0
7
0
7
287
0
0
0
1
3
3
274
68
WCEN-FM
Saginaw
Michigan
C&W
0
0
0
2
0
2
56
0
0
0
0
2
0
84
21
KCLC-FM
Saint Charles
Missouri
0
0
0
11
0
11
275
1
4
5
1
0
0
440
21
KFTK-FM
Saint Louis
Missouri
NEWS / TALK / SPORTS
0
1
0
0
1
2
61
2
0
0
0
0
0
80
21
KPNT-FM
Saint Louis
Missouri
MOR / VAR
0
1
0
0
1
2
61
2
0
0
0
0
0
80
74
KRWP-FM
Springfield
Missouri
C&W
0
0
0
0
3
3
0
0
1
1
0
0
1
132
46
WNAA-FM
Greensboro
North Carolina
0
0
0
0
15
15
0
0
0
0
1
0
14
600
26
WSHA-FM
Raleigh
North Carolina
0
0
0
0
21
21
1344
3
2
0
3
1
12
798
76
KXKT-FM
Omaha
Nebraska
C&W
0
0
0
1
0
1
31
0
0
0
1
0
0
36
42
KBAD-AM
Las Vegas
Nevada
NEWS / TALK / SPORTS
0
0
0
5
30
35
1337
13
7
3
1
1
10
1748
42
KXPT-FM
Las Vegas
Nevada
AD CONT
0
0
0
0
1
1
41
1
0
0
0
0
0
50
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
0
0
0
0
6
6
426
0
0
0
0
1
5
5460
80
WLGZ-FM
Rochester
New York
AD CONT
0
0
0
0
38
38
1444
1
0
4
11
5
17
1748
33
WLZT-FM
Cincinnati
Ohio
AD CONT
0
0
0
0
1
1
59
1
0
0
0
0
0
39
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
0
0
0
0
1
1
59
1
0
0
0
0
0
39
34
WCOL-FM
Columbus
Ohio
C&W
0
0
0
0
3
3
177
3
0
0
0
0
0
117
34
WNCI-FM
Columbus
Ohio
AD CONT
0
2
0
0
3
5
207
3
1
0
1
0
0
195
34
WTVN-AM
Columbus
Ohio
NEWS / TALK / SPORTS
0
1
0
5
7
13
578
3
0
0
0
4
6
507
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
0
3
0
27
57
87
4218
23
18
10
7
16
13
3393
22
KRKT-FM
Albany
Oregon
C&W
0
0
0
2
0
2
46
0
0
0
0
2
0
112
119
KKNU-FM
Eugene
Oregon
C&W
0
0
0
0
43
43
1505
3
0
1
3
22
14
1806
4
WNTP-AM
Lafayette Hill
Pennsylvania
NEWS / TALK / SPORTS
0
0
0
0
1
1
69
1
0
0
0
0
0
53
54
WSFX-FM
Nanticoke
Pennsylvania
0
22
0
0
0
22
220
4
5
4
1
4
4
594
4
WYSP-FM
Philadelphia
Pennsylvania
ROCK
0
2
0
0
0
2
34
2
0
0
0
0
0
106
23
WBGG-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
0
0
0
0
138
138
9139
13
34
18
9
35
29
4830
23
WPGB-FM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
0
0
0
0
38
38
2515
0
6
5
1
5
21
1330
23
WPTT-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
0
0
0
0
1
1
60
1
0
0
0
0
0
50
23
WWSW-FM
Pittsburgh
Pennsylvania
OLDIES
0
0
0
0
22
22
1454
0
0
0
0
0
22
770
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
0
0
0
2
4
6
189
4
2
0
0
0
0
270
50
WUMR-FM
Memphis
Tennessee
GOSPEL / BULES / JAIL
0
0
0
0
3
3
114
0
0
2
0
1
0
135
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
0
4
0
23
0
27
521
5
6
8
4
1
3
1302
87
KVMV-FM
McAllen
Texas
RELIG
0
0
0
8
0
8
120
0
2
1
1
0
4
304
5
KYYK-FM
Palestine
Texas
C&W
0
18
0
8
8
34
1181
6
6
5
4
6
7
1938
31
KOSY-FM
Salt Lake City
Utah
AD CONT
0
0
0
3
0
3
60
0
0
0
2
1
0
198
31
KSL-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
0
0
0
0
1
1
41
0
0
0
0
0
1
66
93
WAXM-FM
Norton
Virginia
C&W
0
0
0
395
4
399
7297
54
24
23
28
86
184
27522
58
WLFV-FM
Richmond
Virginia
C&W
0
0
0
0
8
8
320
8
0
0
0
0
0
312
94
WCPV-FM
Colchester
Vermont
NEWS / TALK / SPORTS
0
22
0
0
0
22
154
2
5
6
2
1
6
836
94
WEZF-FM
Colchester
Vermont
AD CONT
0
18
0
0
0
18
180
0
0
2
8
8
0
774
94
WXZO-FM
Colchester
Vermont
NEWS / TALK / SPORTS
0
17
0
0
0
17
119
6
6
5
0
0
0
646
94
WWWT-AM
Randolph Center
Vermont
NEWS / TALK / SPORTS
0
0
0
0
17
17
748
0
0
0
0
2
15
850
13
KRWM-FM
Bellevue
Washington
AD CONT
0
0
0
9
0
9
172
1
0
0
2
2
4
415
126
KOLW-FM
Pasco
Washington
AD CONT
0
0
0
2
0
2
36
0
0
0
1
1
0
138
126
KORD-FM
Pasco
Washington
C&W
0
0
0
64
0
64
1152
2
0
4
6
14
38
4416
35
WSJY-FM
Fort Atkinson
Wisconsin
AD CONT
0
0
0
0
1
1
66
1
0
0
0
0
0
37
GRAND TOTAL
0
144
0
636
938
1718
63423
264
179
189
164
354
568
91983
10
15
20
30
60
TOTAL
PLAYS
TOTAL
VALUES
EM
DT
EF
PT
LE
LN
GROSS
IMP.