GOODWILL COMMUNICATIONS, INC.
Media Guide by Station
 
Generate Excel Report
CLIENT:  March of Dimes
Campaign Title:  Prematurity Awareness Radio Report Date:9/3/2010
 From Date: 3/1/2008         To Date: 3/31/2008
       
 
TYPE (RADIO PSAS)  
 
Baby/Story-African-American :60
 
Baby/Story-African-American :30
 
Baby/Story-African-American :15
 
Baby/Story/Moms :60
 
Baby-Story/Moms :30
 
Baby/Story/Moms :15
 
Baby-Story/News/Sports/Talk :60
 
Baby-Story/News/Sports/Talk :30
 
Baby-Story/News/Sports/Talk :15
 
Baby-Story/Spanish :60
 
Baby-Story/Spanish :30
 
Baby-Story/Spanish :15
 
 
TOTAL PLAYS & VALUES BY STATIONS
DMA RANK STN CITY STATE FORMAT SPOTS TOTAL
PLAYS		 TOTAL
VALUES		 EM DT EF PT LE LN GROSS
IMP.
  10 15 20 30 60  
40 WDXB-FM Birmingham Alabama C&W 0 0 0 0 12 12 660 1 0 0 0 4 7 588
40 WENN-FM Birmingham Alabama 0 0 0 0 9 9 90 7 2 0 0 0 0 225
40 WMJJ-FM Birmingham Alabama AD CONT 0 0 0 0 17 17 935 0 0 2 6 9 0 833
40 WQEN-FM Birmingham Alabama AD CONT 0 0 0 0 9 9 495 3 0 5 0 1 0 441
60 WYOK-FM Mobile Alabama C&W 0 0 0 0 4 4 148 4 0 0 0 0 0 164
81 WJAB-FM Normal Alabama GOSPEL / BULES / JAIL 0 0 0 0 7 7 441 0 4 2 1 0 0 315
56 KARN-FM Little Rock Arkansas NEWS / TALK / SPORTS 0 0 0 0 1 1 37 0 0 0 0 0 1 39
55 KRZR-FM Fresno California ROCK 0 1 0 0 0 1 10 0 0 0 0 1 0 43
2 KNX-AM Los Angeles California NEWS / TALK / SPORTS 0 0 0 8 0 8 528 0 0 0 0 2 6 1192
55 KABX-FM Merced California OLDIES 0 0 0 0 6 6 408 0 0 0 1 1 4 216
55 KHTN-FM Merced California AD CONT 0 0 0 1 0 1 21 0 0 0 0 1 0 43
20 KJSN-FM Modesto California AD CONT 0 0 0 7 43 50 3956 0 0 8 23 19 0 2100
6 KSJX-AM San Jose California 0 0 0 0 3 3 291 0 0 0 0 0 3 111
2 KWVE-FM Santa Ana California 0 0 0 1 0 1 66 0 0 0 1 0 0 149
6 KSCU-FM Santa Clara California 0 0 0 0 1 1 128 0 0 0 0 1 0 20
6 KBBF-FM Santa Rosa California 0 0 0 0 4 4 388 0 1 0 0 3 0 148
20 KKBN-FM Sonora California C&W 0 0 0 0 16 16 816 2 2 1 2 4 5 800
20 KZSQ-FM Sonora California AD CONT 0 0 0 0 14 14 709 14 0 0 0 0 0 695
16 KWLI-FM Denver Colorado C&W 0 0 0 1 0 1 44 0 0 0 0 1 0 51
9 WTOP-FM Washington District of Columbia NEWS / TALK / SPORTS 0 0 0 0 18 18 1543 1 0 0 0 1 16 1261
60 WGCX-FM Pensacola Florida 0 0 0 0 1 1 43 0 1 0 0 0 0 46
14 WBTP-FM Tampa Florida GOSPEL / BULES / JAIL 0 1 0 0 0 1 11 1 0 0 0 0 0 49
14 WFLZ-FM Tampa Florida AD CONT 0 6 0 0 0 6 78 1 0 0 0 5 0 342
38 WJKD-FM Vero Beach Florida AD CONT 0 7 0 0 0 7 91 1 4 0 2 0 0 350
8 WAOK-AM Atlanta Georgia NEWS / TALK / SPORTS 0 0 0 0 1 1 43 0 0 0 1 0 0 47
114 WBBQ-FM Augusta Georgia AD CONT 0 0 0 10 63 73 3863 2 2 8 8 21 32 3358
114 WEKL-FM Augusta Georgia C&W 0 12 0 2 3 17 395 11 2 0 0 3 1 782
114 WKSP-FM Augusta Georgia GOSPEL / BULES / JAIL 0 17 0 12 29 58 2219 0 12 25 9 12 0 2668
114 WPRW-FM Augusta Georgia GOSPEL / BULES / JAIL 0 2 0 9 6 17 616 11 6 0 0 0 0 714
3 WGN-AM Chicago Illinois NEWS / TALK / SPORTS 0 0 0 0 18 18 1404 0 0 5 0 0 13 1044
3 WKQX-FM Chicago Illinois MOR / VAR 0 0 0 0 1 1 78 0 0 0 0 1 0 58
3 WTMX-FM Chicago Illinois AD CONT 0 0 0 1 0 1 39 1 0 0 0 0 0 58
25 WNDE-AM Indianapolis Indiana NEWS / TALK / SPORTS 0 0 0 2 3 5 227 0 1 1 1 1 1 200
49 WFIA-FM Louisville Kentucky 0 0 0 1 0 1 21 1 0 0 0 0 0 50
123 KPEL-FM Lafayette Louisiana NEWS / TALK / SPORTS 0 0 0 0 56 56 1904 5 13 15 8 12 3 2184
7 WMKK-FM Boston Massachusetts AD CONT 0 2 0 0 1 3 132 3 0 0 0 0 0 900
7 WPLM-FM Plymouth Massachusetts AD CONT 0 1 0 0 1 2 79 2 0 0 0 0 0 98
7 WAAF-FM Worcester Massachusetts ROCK 0 1 0 0 1 2 110 2 0 0 0 0 0 98
27 WOLB-AM Baltimore Maryland NEWS / TALK / SPORTS 0 0 0 0 95 95 3230 8 6 18 12 20 31 4459
9 WBIG-FM Rockville Maryland AD CONT 0 0 0 0 4 4 344 4 0 0 0 0 0 280
9 WIHT-FM Rockville Maryland AD CONT 0 0 0 0 4 4 344 4 0 0 0 0 0 280
9 WWDC-FM Rockville Maryland ROCK 0 0 0 0 4 4 344 4 0 0 0 0 0 280
9 WTEM-AM Silver Spring Maryland NEWS / TALK / SPORTS 0 0 0 0 4 4 344 4 0 0 0 0 0 280
9 WTNT-AM Silver Spring Maryland NEWS / TALK / SPORTS 0 0 0 0 5 5 430 5 0 0 0 0 0 350
68 WCRZ-FM Burton Michigan AD CONT 0 0 0 0 9 9 603 0 0 0 4 5 0 351
11 WDRQ-FM Detroit Michigan AD CONT 0 0 0 3 0 3 123 0 1 0 0 1 1 117
11 WDVD-FM Detroit Michigan AD CONT 0 0 0 3 0 3 123 0 1 0 0 0 2 117
21 KCLC-FM Saint Charles Missouri 0 0 0 12 0 12 300 5 4 1 1 1 0 480
21 KFTK-FM Saint Louis Missouri NEWS / TALK / SPORTS 0 1 0 0 0 1 12 1 0 0 0 0 0 40
21 KIHT-FM Saint Louis Missouri NEWS / TALK / SPORTS 0 1 0 0 0 1 12 1 0 0 0 0 0 40
21 KSHE-FM Saint Louis Missouri 0 0 0 0 1 1 49 1 0 0 0 0 0 40
74 KRWP-FM Springfield Missouri C&W 0 0 0 0 89 89 0 9 27 20 6 8 19 3916
46 WNAA-FM Greensboro North Carolina 0 0 0 0 6 6 0 0 0 0 4 2 0 240
46 WQFS-FM Greensboro North Carolina 0 1 0 1 0 2 37 1 0 0 0 0 1 140
26 WSHA-FM Raleigh North Carolina 0 0 0 0 37 37 2368 2 1 1 1 6 26 1406
42 KBAD-AM Las Vegas Nevada NEWS / TALK / SPORTS 0 0 0 8 21 29 1032 3 11 5 0 0 10 1447
42 KXPT-FM Las Vegas Nevada AD CONT 0 0 0 0 1 1 41 1 0 0 0 0 0 50
1 WINS-AM New York New York NEWS / TALK / SPORTS 0 0 0 0 4 4 284 0 0 0 0 0 4 3640
80 WLGZ-FM Rochester New York AD CONT 0 0 0 0 55 55 2090 2 0 1 6 10 36 2530
57 WRPI-FM Troy New York 0 0 0 1 0 1 34 0 0 1 0 0 0 36
33 WLZT-FM Cincinnati Ohio AD CONT 0 0 0 0 1 1 59 1 0 0 0 0 0 39
18 WJMO-AM Cleveland Ohio GOSPEL / BULES / JAIL 0 1 0 0 0 1 12 0 1 0 0 0 0 46
18 WZAK-FM Cleveland Ohio GOSPEL / BULES / JAIL 0 2 0 0 0 2 0 2 0 0 0 0 0 106
34 WBWR-FM Columbus Ohio NEWS / TALK / SPORTS 0 0 0 0 1 1 59 1 0 0 0 0 0 39
34 WBZX-FM Columbus Ohio ROCK 0 0 0 0 16 16 576 5 0 2 2 5 2 480
34 WCOL-FM Columbus Ohio C&W 0 1 0 2 0 3 75 0 0 0 0 1 2 117
34 WNCI-FM Columbus Ohio AD CONT 0 3 0 0 0 3 45 0 1 1 0 1 0 117
34 WRXS-FM Columbus Ohio MOR / VAR 0 0 0 0 2 2 60 2 0 0 0 0 0 76
34 WTVN-AM Columbus Ohio NEWS / TALK / SPORTS 0 0 0 4 3 7 297 1 0 0 0 1 5 273
34 WYTS-AM Columbus Ohio NEWS / TALK / SPORTS 0 3 0 12 23 38 1762 10 8 3 5 3 9 1482
65 WHKO-FM Dayton Ohio C&W 0 0 0 0 7 7 280 0 0 0 0 1 6 273
65 WTUE-FM Dayton Ohio NEWS / TALK / SPORTS 0 0 0 0 1 1 40 0 1 0 0 0 0 39
73 WVKS-FM Toledo Ohio AD CONT 0 1 0 0 2 3 81 0 0 0 2 1 0 96
22 KRKT-FM Albany Oregon C&W 0 0 0 2 0 2 46 0 0 0 1 1 0 112
119 KKNU-FM Eugene Oregon C&W 0 0 0 0 40 40 1400 3 0 2 0 23 12 1680
119 KODZ-FM Eugene Oregon OLDIES 0 0 0 0 3 3 111 0 0 1 1 1 0 123
4 WNTP-AM Lafayette Hill Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 70 70 4821 8 13 14 9 16 10 3719
54 WSFX-FM Nanticoke Pennsylvania 0 40 0 0 0 40 400 6 10 9 2 6 7 1080
4 KYW-AM Philadelphia Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 1 1 69 0 0 0 0 0 1 53
4 WYSP-FM Philadelphia Pennsylvania ROCK 0 2 0 0 3 5 241 5 0 0 0 0 0 265
23 WBGG-AM Pittsburgh Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 136 136 8998 17 33 16 11 31 28 4760
23 WPGB-FM Pittsburgh Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 56 56 3711 0 8 4 5 8 31 1960
23 WWSW-FM Pittsburgh Pennsylvania OLDIES 0 0 0 0 10 10 660 0 0 0 0 0 10 350
59 WOKI-FM Knoxville Tennessee OLDIES 0 0 0 0 5 5 180 2 1 0 1 1 0 250
50 WMFS-FM Memphis Tennessee MOR / VAR 0 0 0 2 3 5 152 5 0 0 0 0 0 225
50 WUMR-FM Memphis Tennessee GOSPEL / BULES / JAIL 0 0 0 0 3 3 114 0 1 2 0 0 0 135
29 WFSK-FM Nashville Tennessee GOSPEL / BULES / JAIL 0 5 0 1 3 9 194 0 0 9 0 0 0 432
129 KFTX-FM Corpus Christi Texas C&W 0 0 0 1 0 1 21 0 0 0 0 0 1 41
87 KVMV-FM McAllen Texas RELIG 0 0 0 3 0 3 45 0 1 0 0 1 1 114
5 KYYK-FM Palestine Texas C&W 0 37 0 3 3 43 987 4 6 7 3 10 13 2451
37 KTSW-FM San Antonio Texas 0 1 0 0 1 2 55 2 0 0 0 0 0 94
31 KOSY-FM Salt Lake City Utah AD CONT 0 0 0 7 0 7 140 1 0 1 1 4 0 462
31 KSL-FM Salt Lake City Utah NEWS / TALK / SPORTS 0 0 0 0 2 2 82 1 0 0 0 0 1 132
93 WAXM-FM Norton Virginia C&W 0 0 0 237 16 253 4868 38 15 15 19 54 112 17457
58 WLFV-FM Richmond Virginia C&W 0 0 0 0 3 3 120 3 0 0 0 0 0 117
94 WCPV-FM Colchester Vermont NEWS / TALK / SPORTS 0 44 0 0 0 44 310 25 2 4 1 0 12 1672
94 WEZF-FM Colchester Vermont AD CONT 0 11 0 0 0 11 110 0 0 2 3 6 0 473
94 WXZO-FM Colchester Vermont NEWS / TALK / SPORTS 0 15 0 0 0 15 105 6 7 0 2 0 0 570
94 WWWT-AM Randolph Center Vermont NEWS / TALK / SPORTS 0 0 0 0 24 24 1056 1 0 0 0 5 18 1200
13 KRWM-FM Bellevue Washington AD CONT 0 0 0 9 0 9 171 1 0 1 0 2 5 414
13 KVTI-FM Lakewood Washington AD CONT 0 1 0 0 3 4 169 0 0 0 0 4 0 228
126 KORD-FM Pasco Washington C&W 0 0 0 26 0 26 468 1 0 0 4 8 13 1794
35 WSJY-FM Fort Atkinson Wisconsin AD CONT 0 0 0 0 2 2 132 2 0 0 0 0 0 74
85 WJVL-FM Janesville Wisconsin C&W 0 0 0 1 0 1 19 0 0 1 0 0 0 37
GRAND TOTAL 0 220 0 393 1130 1743 68512 281 209 213 169 350 521 88656
          10 15 20 30 60 TOTAL
PLAYS		 TOTAL
VALUES		 EM DT EF PT LE LN GROSS
IMP.