GOODWILL COMMUNICATIONS, INC.
Media Guide by Station
Generate Excel Report
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/3/2010
From Date:
2/1/2008
To Date:
2/29/2008
TYPE (RADIO PSAS)
Baby/Story-African-American :60
Baby/Story-African-American :30
Baby/Story-African-American :15
Baby/Story/Moms :60
Baby-Story/Moms :30
Baby/Story/Moms :15
Baby-Story/News/Sports/Talk :60
Baby-Story/News/Sports/Talk :30
Baby-Story/News/Sports/Talk :15
Baby-Story/Spanish :60
Baby-Story/Spanish :30
Baby-Story/Spanish :15
TOTAL PLAYS & VALUES BY STATIONS
DMA RANK
STN
CITY
STATE
FORMAT
SPOTS
TOTAL
PLAYS
TOTAL
VALUES
EM
DT
EF
PT
LE
LN
GROSS
IMP.
10
15
20
30
60
40
WDXB-FM
Birmingham
Alabama
C&W
0
0
0
0
11
11
606
0
0
0
0
3
8
539
40
WENN-FM
Birmingham
Alabama
0
0
0
0
17
17
170
12
5
0
0
0
0
425
40
WMJJ-FM
Birmingham
Alabama
AD CONT
0
0
0
0
20
20
1101
0
0
3
7
10
0
980
40
WQEN-FM
Birmingham
Alabama
AD CONT
0
0
0
0
16
16
881
10
0
5
1
0
0
784
81
WQRV-FM
Madison
Alabama
AD CONT
0
0
0
0
28
28
1908
21
7
0
0
0
0
4532
60
WYOK-FM
Mobile
Alabama
C&W
0
0
0
0
15
15
555
13
2
0
0
0
0
615
81
WJAB-FM
Normal
Alabama
GOSPEL / BULES / JAIL
0
0
0
0
4
4
253
0
0
3
0
1
0
181
55
KRZR-FM
Fresno
California
ROCK
0
1
0
0
0
1
10
0
0
0
1
0
0
43
2
KNX-AM
Los Angeles
California
NEWS / TALK / SPORTS
0
0
0
9
0
9
595
0
0
0
0
2
7
1341
55
KHTN-FM
Merced
California
AD CONT
0
0
0
2
0
2
42
0
0
0
0
0
2
86
20
KJSN-FM
Modesto
California
AD CONT
0
0
0
3
27
30
2424
0
0
7
6
17
0
1260
6
KSJX-AM
San Jose
California
0
0
0
0
1
1
97
0
0
0
0
0
1
37
6
KSCU-FM
Santa Clara
California
0
1
0
0
1
2
160
0
1
0
0
1
0
40
6
KBBF-FM
Santa Rosa
California
0
0
0
0
25
25
2428
0
5
9
3
8
0
925
20
KKBN-FM
Sonora
California
C&W
0
0
0
0
1
1
51
0
1
0
0
0
0
50
20
KZSQ-FM
Sonora
California
AD CONT
0
0
0
0
6
6
304
6
0
0
0
0
0
298
9
WTOP-FM
Washington
District of Columbia
NEWS / TALK / SPORTS
0
0
0
0
19
19
1628
0
0
0
1
3
15
1330
4
WJBR-FM
Wilmington
Delaware
AD CONT
0
0
0
0
2
2
138
0
0
1
0
0
1
106
60
WGCX-FM
Pensacola
Florida
0
0
0
1
0
1
22
0
1
0
0
0
0
46
14
WFLZ-FM
Tampa
Florida
AD CONT
0
4
0
0
0
4
52
0
0
0
0
4
0
228
38
WJKD-FM
Vero Beach
Florida
AD CONT
0
7
0
0
0
7
91
0
2
4
0
1
0
350
8
WAOK-AM
Atlanta
Georgia
NEWS / TALK / SPORTS
0
0
0
0
2
2
86
2
0
0
0
0
0
94
114
WBBQ-FM
Augusta
Georgia
AD CONT
0
2
0
20
57
79
3829
1
2
3
15
25
33
3634
114
WEKL-FM
Augusta
Georgia
C&W
0
9
0
6
10
25
864
19
3
0
0
3
0
1150
114
WKSP-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
0
6
0
6
0
12
252
0
1
7
3
1
0
552
114
WPRW-FM
Augusta
Georgia
GOSPEL / BULES / JAIL
0
4
0
1
0
5
84
3
2
0
0
0
0
210
3
WGN-AM
Chicago
Illinois
NEWS / TALK / SPORTS
0
0
0
0
24
24
1876
2
0
2
1
3
16
1392
3
WKQX-FM
Chicago
Illinois
MOR / VAR
0
1
0
0
2
3
176
0
0
0
0
3
0
174
3
WTMX-FM
Chicago
Illinois
AD CONT
0
0
0
0
6
6
470
6
0
0
0
0
0
348
136
KMAJ-FM
Topeka
Kansas
AD CONT
0
0
0
0
1
1
36
0
0
0
1
0
0
34
123
KPEL-FM
Lafayette
Louisiana
NEWS / TALK / SPORTS
0
0
0
0
111
111
3773
10
30
31
20
14
6
4329
7
WMKK-FM
Boston
Massachusetts
AD CONT
0
1
0
0
2
3
198
3
0
0
0
0
0
900
7
WSRS-FM
Paxton
Massachusetts
AD CONT
0
0
0
3
0
3
96
0
0
0
1
2
0
147
7
WPLM-FM
Plymouth
Massachusetts
AD CONT
0
2
0
0
2
4
158
4
0
0
0
0
0
196
111
WAIC-FM
Springfield
Massachusetts
0
0
0
2
0
2
43
2
0
0
0
0
0
63
27
WOLB-AM
Baltimore
Maryland
NEWS / TALK / SPORTS
0
0
0
0
81
81
2754
9
4
15
10
14
29
3804
9
WBIG-FM
Rockville
Maryland
AD CONT
0
0
0
0
3
3
258
3
0
0
0
0
0
210
9
WIHT-FM
Rockville
Maryland
AD CONT
0
0
0
0
3
3
258
3
0
0
0
0
0
210
9
WWDC-FM
Rockville
Maryland
ROCK
0
0
0
0
3
3
258
3
0
0
0
0
0
210
9
WTEM-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
0
0
0
0
2
2
172
2
0
0
0
0
0
140
9
WTNT-AM
Silver Spring
Maryland
NEWS / TALK / SPORTS
0
0
0
0
2
2
172
2
0
0
0
0
0
140
11
WDRQ-FM
Detroit
Michigan
AD CONT
0
0
0
2
0
2
82
0
0
0
0
1
1
78
11
WDVD-FM
Detroit
Michigan
AD CONT
0
0
0
3
0
3
123
1
0
1
0
0
1
117
68
WTKQ-FM
Flint
Michigan
NEWS / TALK / SPORTS
0
0
0
0
1
1
56
0
0
0
0
0
1
42
21
KCLC-FM
Saint Charles
Missouri
0
0
0
10
0
10
250
1
4
4
1
0
0
400
21
KSHE-FM
Saint Louis
Missouri
0
1
0
0
0
1
12
1
0
0
0
0
0
40
74
KRWP-FM
Springfield
Missouri
C&W
0
0
0
0
109
109
0
8
22
25
10
21
23
4797
46
WNAA-FM
Greensboro
North Carolina
0
0
0
0
9
9
0
0
0
0
5
4
0
360
46
WQFS-FM
Greensboro
North Carolina
0
1
0
4
1
6
161
0
3
1
1
1
0
420
26
WSHA-FM
Raleigh
North Carolina
0
0
0
0
18
18
1152
2
0
1
1
4
10
684
76
KXKT-FM
Omaha
Nebraska
C&W
0
0
0
2
0
2
62
0
0
0
1
1
0
72
42
KXPT-FM
Las Vegas
Nevada
AD CONT
0
0
0
1
1
2
62
0
0
0
0
2
0
100
1
WINS-AM
New York
New York
NEWS / TALK / SPORTS
0
0
0
0
6
6
426
0
0
0
0
1
5
5460
80
WLGZ-FM
Rochester
New York
AD CONT
0
0
0
0
38
38
1445
7
3
1
3
9
15
1749
33
WLZT-FM
Cincinnati
Ohio
AD CONT
0
0
0
0
1
1
59
1
0
0
0
0
0
39
18
WJMO-AM
Cleveland
Ohio
GOSPEL / BULES / JAIL
0
1
0
0
0
1
12
1
0
0
0
0
0
46
34
WBWR-FM
Columbus
Ohio
NEWS / TALK / SPORTS
0
0
0
0
2
2
118
2
0
0
0
0
0
78
34
WBZX-FM
Columbus
Ohio
ROCK
0
0
0
0
24
24
864
3
1
3
4
2
11
720
34
WCOL-FM
Columbus
Ohio
C&W
0
0
0
2
2
4
178
2
0
0
0
0
2
156
34
WNCI-FM
Columbus
Ohio
AD CONT
0
1
0
0
2
3
133
2
0
0
1
0
0
117
34
WRXS-FM
Columbus
Ohio
MOR / VAR
0
0
0
0
1
1
30
1
0
0
0
0
0
38
34
WYTS-AM
Columbus
Ohio
NEWS / TALK / SPORTS
0
0
0
9
6
15
624
7
2
1
0
0
5
585
65
WHKO-FM
Dayton
Ohio
C&W
0
0
0
0
10
10
400
0
0
0
0
1
9
390
73
WVKS-FM
Toledo
Ohio
AD CONT
0
0
0
0
1
1
36
0
0
0
0
1
0
32
22
KRKT-FM
Albany
Oregon
C&W
0
0
0
5
0
5
115
0
0
0
2
3
0
280
119
KKNU-FM
Eugene
Oregon
C&W
0
0
0
0
38
38
1330
1
0
0
3
15
19
1596
4
WNTP-AM
Lafayette Hill
Pennsylvania
NEWS / TALK / SPORTS
0
0
0
0
35
35
2410
6
8
6
3
7
5
1860
4
KYW-AM
Philadelphia
Pennsylvania
NEWS / TALK / SPORTS
0
0
0
0
1
1
69
0
0
0
0
0
1
53
23
WBGG-AM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
0
0
0
0
143
143
9465
19
36
14
11
33
30
5005
23
WPGB-FM
Pittsburgh
Pennsylvania
NEWS / TALK / SPORTS
0
0
0
0
50
50
3312
4
1
4
0
8
33
1750
23
WWSW-FM
Pittsburgh
Pennsylvania
OLDIES
0
0
0
0
10
10
660
0
0
0
0
0
10
350
97
WIWF-FM
Charleston
South Carolina
C&W
0
0
0
1
0
1
18
0
0
0
1
0
0
49
86
WAWL-FM
Chattanooga
Tennessee
0
0
0
4
0
4
256
0
0
2
0
2
0
112
50
WMFS-FM
Memphis
Tennessee
MOR / VAR
0
0
0
4
11
15
494
12
2
0
0
0
1
675
29
WFSK-FM
Nashville
Tennessee
GOSPEL / BULES / JAIL
0
26
0
0
4
30
427
5
8
9
0
4
4
1443
29
WNRQ-FM
Nashville
Tennessee
NEWS / TALK / SPORTS
0
1
0
0
0
1
10
1
0
0
0
0
0
104
129
KFTX-FM
Corpus Christi
Texas
C&W
0
0
0
4
0
4
84
0
0
1
0
1
2
164
87
KVMV-FM
McAllen
Texas
RELIG
0
0
0
4
0
4
60
0
1
1
0
0
2
152
5
KYYK-FM
Palestine
Texas
C&W
0
32
0
2
3
37
860
5
7
5
4
5
11
2110
37
KTSW-FM
San Antonio
Texas
0
2
0
0
2
4
110
4
0
0
0
0
0
188
31
KOSY-FM
Salt Lake City
Utah
AD CONT
0
0
0
6
0
6
120
0
0
2
3
1
0
396
31
KSL-FM
Salt Lake City
Utah
NEWS / TALK / SPORTS
0
0
0
2
1
3
81
1
1
0
0
0
1
198
67
WBBC-FM
Blackstone
Virginia
C&W
0
0
0
1
0
1
35
0
0
0
1
0
0
56
93
WAXM-FM
Norton
Virginia
C&W
0
0
0
321
37
358
7157
48
66
45
20
58
121
24698
58
WLFV-FM
Richmond
Virginia
C&W
0
0
0
0
16
16
640
7
9
0
0
0
0
624
94
WCPV-FM
Colchester
Vermont
NEWS / TALK / SPORTS
0
43
0
0
0
43
301
12
8
7
0
2
14
1634
94
WEZF-FM
Colchester
Vermont
AD CONT
0
14
0
0
0
14
140
0
0
3
6
5
0
602
94
WXZO-FM
Colchester
Vermont
NEWS / TALK / SPORTS
0
9
0
0
0
9
63
3
6
0
0
0
0
342
94
WWWT-AM
Randolph Center
Vermont
NEWS / TALK / SPORTS
0
0
0
0
31
31
1364
1
1
0
3
6
20
1550
13
KRWM-FM
Bellevue
Washington
AD CONT
0
0
0
10
0
10
191
1
0
1
1
1
6
461
13
KVTI-FM
Lakewood
Washington
AD CONT
0
4
0
0
4
8
260
0
0
0
2
6
0
456
126
KOLW-FM
Pasco
Washington
AD CONT
0
0
0
3
0
3
54
0
0
0
3
0
0
207
126
KORD-FM
Pasco
Washington
C&W
0
0
0
12
0
12
216
0
0
0
2
5
5
828
75
KXLY-FM
Spokane
Washington
MOR / VAR
0
0
0
0
1
1
38
0
0
0
0
0
1
46
35
WAUK-AM
Milwaukee
Wisconsin
NEWS / TALK / SPORTS
0
0
0
0
1
1
66
1
0
0
0
0
0
37
GRAND TOTAL
0
173
0
465
1124
1762
66020
306
255
227
162
325
487
96679
10
15
20
30
60
TOTAL
PLAYS
TOTAL
VALUES
EM
DT
EF
PT
LE
LN
GROSS
IMP.