GOODWILL COMMUNICATIONS, INC.
Media Guide by Station
 
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CLIENT:  March of Dimes
Campaign Title:  Prematurity Awareness Radio Report Date:9/3/2010
 From Date: 1/1/2008         To Date: 1/31/2008
       
 
TYPE (RADIO PSAS)  
 
Baby/Story-African-American :60
 
Baby/Story-African-American :30
 
Baby/Story-African-American :15
 
Baby/Story/Moms :60
 
Baby-Story/Moms :30
 
Baby/Story/Moms :15
 
Baby-Story/News/Sports/Talk :60
 
Baby-Story/News/Sports/Talk :30
 
Baby-Story/News/Sports/Talk :15
 
Baby-Story/Spanish :60
 
Baby-Story/Spanish :30
 
Baby-Story/Spanish :15
 
 
TOTAL PLAYS & VALUES BY STATIONS
DMA RANK STN CITY STATE FORMAT SPOTS TOTAL
PLAYS		 TOTAL
VALUES		 EM DT EF PT LE LN GROSS
IMP.
  10 15 20 30 60  
40 WDXB-FM Birmingham Alabama C&W 0 0 0 0 1 1 55 0 0 0 0 0 1 49
40 WENN-FM Birmingham Alabama 0 0 0 0 12 12 120 9 3 0 0 0 0 300
40 WMJJ-FM Birmingham Alabama AD CONT 0 0 0 0 10 10 550 0 0 1 5 4 0 490
40 WQEN-FM Birmingham Alabama AD CONT 0 0 0 0 12 12 660 8 0 1 3 0 0 588
81 WTAK-FM Huntsville Alabama NEWS / TALK / SPORTS 0 0 0 0 1 1 63 1 0 0 0 0 0 45
81 WQRV-FM Madison Alabama AD CONT 0 0 0 0 25 25 1704 20 5 0 0 0 0 4046
60 WKSJ-FM Mobile Alabama C&W 0 0 0 0 1 1 70 0 0 0 0 1 0 56
60 WMXC-FM Mobile Alabama AD CONT 0 0 0 0 1 1 28 0 0 0 0 1 0 50
60 WRKH-FM Mobile Alabama NEWS / TALK / SPORTS 0 0 0 0 1 1 43 1 0 0 0 0 0 46
60 WYOK-FM Mobile Alabama C&W 0 0 0 0 16 16 592 15 1 0 0 0 0 656
81 WJAB-FM Normal Alabama GOSPEL / BULES / JAIL 0 0 0 0 9 9 567 0 1 5 2 1 0 405
40 WTXT-FM Tuscaloosa Alabama C&W 0 0 0 0 1 1 55 1 0 0 0 0 0 49
55 KRZR-FM Fresno California ROCK 0 3 0 0 0 3 30 0 0 1 1 1 0 129
2 KNX-AM Los Angeles California NEWS / TALK / SPORTS 0 0 0 6 0 6 396 0 0 0 0 0 6 894
55 KHTN-FM Merced California AD CONT 0 0 0 2 0 2 42 0 0 0 0 0 2 86
20 KJSN-FM Modesto California AD CONT 0 0 0 4 30 34 2722 0 0 6 13 15 0 1428
2 KWVE-FM Santa Ana California 0 0 0 3 0 3 198 0 1 0 1 1 0 447
6 KBBF-FM Santa Rosa California 0 0 0 0 5 5 485 1 2 0 2 0 0 185
20 KKBN-FM Sonora California C&W 0 0 0 0 1 1 51 0 1 0 0 0 0 50
20 KZSQ-FM Sonora California AD CONT 0 0 0 0 7 7 355 6 0 0 1 0 0 348
9 WTOP-FM Washington District of Columbia NEWS / TALK / SPORTS 0 0 0 0 8 8 686 0 0 0 0 1 7 560
4 WSTW-FM Wilmington Delaware AD CONT 0 0 0 5 0 5 170 2 2 0 0 0 1 265
60 WGCX-FM Pensacola Florida 0 0 0 1 0 1 22 0 1 0 0 0 0 46
14 WBTP-FM Tampa Florida GOSPEL / BULES / JAIL 0 2 0 0 0 2 22 2 0 0 0 0 0 98
14 WFLZ-FM Tampa Florida AD CONT 0 3 0 0 0 3 39 0 0 0 0 3 0 171
38 WJKD-FM Vero Beach Florida AD CONT 0 2 0 0 0 2 26 1 0 1 0 0 0 100
8 WAOK-AM Atlanta Georgia NEWS / TALK / SPORTS 0 0 0 0 1 1 43 0 0 0 1 0 0 47
114 WBBQ-FM Augusta Georgia AD CONT 0 3 0 6 47 56 2882 1 2 2 5 18 28 2576
114 WEKL-FM Augusta Georgia C&W 0 14 0 5 8 27 792 20 5 0 0 2 0 1242
114 WKSP-FM Augusta Georgia GOSPEL / BULES / JAIL 0 3 0 2 1 6 155 0 0 1 2 3 0 276
114 WPRW-FM Augusta Georgia GOSPEL / BULES / JAIL 0 3 0 0 0 3 42 2 1 0 0 0 0 126
3 WGN-AM Chicago Illinois NEWS / TALK / SPORTS 0 0 0 0 11 11 858 0 0 0 1 1 9 638
123 KPEL-FM Lafayette Louisiana NEWS / TALK / SPORTS 0 0 0 0 136 136 4614 11 47 39 20 15 4 5313
7 WSRS-FM Paxton Massachusetts AD CONT 0 0 0 15 0 15 480 1 1 2 6 5 0 735
27 WOLB-AM Baltimore Maryland NEWS / TALK / SPORTS 0 0 0 0 68 68 2312 13 5 14 4 10 22 3194
9 WBIG-FM Rockville Maryland AD CONT 0 0 0 0 2 2 172 2 0 0 0 0 0 140
9 WIHT-FM Rockville Maryland AD CONT 0 0 0 0 2 2 172 2 0 0 0 0 0 140
9 WMZQ-FM Rockville Maryland C&W 0 0 0 1 1 2 129 2 0 0 0 0 0 140
9 WWDC-FM Rockville Maryland ROCK 0 0 0 0 2 2 172 2 0 0 0 0 0 140
9 WTEM-AM Silver Spring Maryland NEWS / TALK / SPORTS 0 0 0 0 2 2 172 2 0 0 0 0 0 140
9 WTNT-AM Silver Spring Maryland NEWS / TALK / SPORTS 0 0 0 0 2 2 172 2 0 0 0 0 0 140
68 WTKQ-FM Flint Michigan NEWS / TALK / SPORTS 0 0 0 0 60 60 3360 11 18 15 6 9 1 2520
68 WCEN-FM Saginaw Michigan C&W 0 0 0 1 0 1 28 0 0 0 0 1 0 42
21 KCLC-FM Saint Charles Missouri 0 0 0 9 0 9 225 1 1 6 1 0 0 360
74 KRWP-FM Springfield Missouri C&W 0 0 0 0 62 62 0 8 17 13 6 10 8 2728
46 WNAA-FM Greensboro North Carolina 0 0 0 0 3 3 0 0 0 0 1 2 0 120
46 WQFS-FM Greensboro North Carolina 0 0 0 1 0 1 25 0 0 0 1 0 0 70
103 WRHT-FM Greenville North Carolina C&W 0 0 0 1 0 1 24 0 0 1 0 0 0 43
26 WSHA-FM Raleigh North Carolina 0 0 0 0 18 18 1151 3 0 0 0 7 8 683
46 KUTR-AM Winston Salem North Carolina NEWS / TALK / SPORTS 0 0 0 8 0 8 176 2 0 1 2 1 2 312
1 WINS-AM New York New York NEWS / TALK / SPORTS 0 0 0 0 10 10 710 0 0 0 0 1 9 9100
1 WOR-AM New York New York NEWS / TALK / SPORTS 0 0 0 3 0 3 105 0 1 1 0 1 0 2730
33 WAIF/WJVS-FM Cincinnati Ohio 0 1 0 0 0 1 12 1 0 0 0 0 0 45
33 WLZT-FM Cincinnati Ohio AD CONT 0 1 0 0 0 1 15 1 0 0 0 0 0 39
18 WJMO-AM Cleveland Ohio GOSPEL / BULES / JAIL 0 1 0 0 0 1 12 1 0 0 0 0 0 46
34 WBWR-FM Columbus Ohio NEWS / TALK / SPORTS 0 0 0 0 1 1 59 1 0 0 0 0 0 39
34 WBZX-FM Columbus Ohio ROCK 0 0 0 0 42 42 1512 4 3 3 2 5 25 1260
34 WMNI-AM Columbus Ohio AD CONT 0 0 0 9 27 36 1865 4 7 0 4 10 11 1404
34 WNCI-FM Columbus Ohio AD CONT 0 4 0 0 0 4 60 0 0 1 1 2 0 156
34 WRXS-FM Columbus Ohio MOR / VAR 0 0 0 0 1 1 30 1 0 0 0 0 0 38
34 WTVN-AM Columbus Ohio NEWS / TALK / SPORTS 0 0 0 0 1 1 59 0 0 0 0 0 1 39
34 WYTS-AM Columbus Ohio NEWS / TALK / SPORTS 0 1 0 3 12 16 813 3 7 1 2 1 2 624
65 WHKO-FM Dayton Ohio C&W 0 0 0 0 9 9 360 0 0 0 0 2 7 351
73 WVKS-FM Toledo Ohio AD CONT 0 0 0 0 1 1 36 0 0 0 0 1 0 32
22 KRKT-FM Albany Oregon C&W 0 0 0 2 0 2 46 0 0 0 0 2 0 112
119 KKNU-FM Eugene Oregon C&W 0 0 0 0 24 24 840 1 0 0 1 12 10 1008
119 KODZ-FM Eugene Oregon OLDIES 0 1 0 0 0 1 9 0 0 0 1 0 0 41
4 WNTP-AM Lafayette Hill Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 35 35 2411 3 11 5 5 8 3 1859
4 KYW-AM Philadelphia Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 1 1 69 0 0 0 0 1 0 53
23 WBGG-AM Pittsburgh Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 119 119 7875 17 28 19 5 30 20 4165
23 WPGB-FM Pittsburgh Pennsylvania NEWS / TALK / SPORTS 0 0 0 0 61 61 4034 13 5 2 7 11 23 2135
23 WWSW-FM Pittsburgh Pennsylvania OLDIES 0 0 0 0 8 8 528 0 0 0 0 2 6 280
86 WAWL-FM Chattanooga Tennessee 0 10 0 9 1 20 1024 2 5 2 3 4 4 560
59 WKCS-FM Knoxville Tennessee OLDIES 0 0 0 0 69 69 2484 10 20 11 6 10 12 3459
59 WOKI-FM Knoxville Tennessee OLDIES 0 0 0 5 43 48 1637 9 14 11 3 9 2 2406
50 WMFS-FM Memphis Tennessee MOR / VAR 0 0 0 8 6 14 380 11 3 0 0 0 0 630
29 WFSK-FM Nashville Tennessee GOSPEL / BULES / JAIL 0 0 0 0 3 3 123 0 0 3 0 0 0 144
29 WNRQ-FM Nashville Tennessee NEWS / TALK / SPORTS 0 1 0 0 0 1 10 1 0 0 0 0 0 104
129 KFTX-FM Corpus Christi Texas C&W 0 0 0 6 0 6 126 0 0 2 0 3 1 246
109 KYKX-FM Longview Texas C&W 0 0 0 2 0 2 28 0 0 0 1 1 0 70
87 KVMV-FM McAllen Texas RELIG 0 0 0 8 0 8 120 0 2 2 0 2 2 304
5 KYYK-FM Palestine Texas C&W 0 40 0 0 3 43 933 7 13 7 3 4 9 2451
31 KRSP-FM Salt Lake City Utah NEWS / TALK / SPORTS 0 0 0 9 0 9 198 0 4 0 2 2 1 351
31 KSFI-FM Salt Lake City Utah AD CONT 0 0 0 10 2 12 308 1 3 3 2 1 2 468
93 WAXM-FM Norton Virginia C&W 0 0 0 221 59 280 6133 41 53 39 14 45 88 19320
58 WLFV-FM Richmond Virginia C&W 0 0 0 0 12 12 480 7 5 0 0 0 0 468
94 WCPV-FM Colchester Vermont NEWS / TALK / SPORTS 0 7 0 0 0 7 49 3 1 2 0 1 0 266
94 WEZF-FM Colchester Vermont AD CONT 0 4 0 0 0 4 40 0 0 0 2 2 0 172
94 WXZO-FM Colchester Vermont NEWS / TALK / SPORTS 0 2 0 0 0 2 14 2 0 0 0 0 0 76
94 WWWT-AM Randolph Center Vermont NEWS / TALK / SPORTS 0 0 0 0 20 20 880 0 0 1 1 1 17 1000
13 KRWM-FM Bellevue Washington AD CONT 0 0 0 1 0 1 19 0 0 0 0 0 1 46
13 KVTI-FM Lakewood Washington AD CONT 0 0 0 0 2 2 104 0 0 0 0 2 0 114
126 KOLW-FM Pasco Washington AD CONT 0 0 0 6 0 6 108 0 0 1 4 1 0 414
126 KORD-FM Pasco Washington C&W 0 0 0 45 0 45 810 0 0 5 6 14 20 3105
75 KHTQ-FM Spokane Washington ROCK 0 0 0 0 1 1 38 0 0 0 0 0 1 46
GRAND TOTAL 0 106 0 417 1140 1663 65413 296 299 230 159 303 376 95228
          10 15 20 30 60 TOTAL
PLAYS		 TOTAL
VALUES		 EM DT EF PT LE LN GROSS
IMP.