GOODWILL COMMUNICATIONS, INC.
Radio Summary
 

Generate Excel Report for Recap of Stations
Generate Excel Report for Recap of DMA
CLIENT:  March of Dimes
Campaign Title:  Prematurity Awareness Radio Report Date:7/4/2009
       
 
RECAP OF STATIONS BY PSA TITLE/SPOTS LENGTHS
  YTD
  TOTAL STATIONS TOTAL PLAYS TOTAL VALUE GROSS IMP.
Baby/Story-African-American :60 112 5988 336029 364238
Baby/Story-African-American :30 108 6280 150990 350866
Baby/Story-African-American :15 71 3203 49731 263640
Baby/Story/Moms :60 172 11530 614352 737043
Baby-Story/Moms :30 161 10797 258223 730250
Baby/Story/Moms :15 89 5173 75461 322989
Baby-Story/News/Sports/Talk :60 116 10313 575120 675048
Baby-Story/News/Sports/Talk :30 118 7808 189389 561592
Baby-Story/News/Sports/Talk :15 71 4871 71167 444466
Baby-Story/Spanish :60 16 1156 111420 128795
Baby-Story/Spanish :30 22 1501 47629 107453
Baby-Story/Spanish :15 18 1051 23569 140054
GRAND TOTAL 69671 2503080 4826434
 
RECAP OF DMAs
DMA RANK STATIONS % TOTAL PLAYS % TOTAL TOTAL VALUE % TOTAL GROSS IMP. % TOTAL
1-10 10 3 1659 2 59294 2 957598 20
11-20 106 27 25522 37 805591 32 1163134 24
21-30 41 10 5103 7 269903 11 247436 5
31-50 65 16 5636 8 205918 8 274268 6
51-75 67 17 9392 13 304736 12 393558 8
76-100 0 0 0 0 0 0 0 0
101-150 74 19 18418 26 611255 24 836357 17
151-200 43 11 9251 13 229906 9 406514 8
200-210 0 0 0 0 0 0 0 0.0
210+ 0 0 0 0 0 0 0 0.0
Without Rank 2 1 765 1 12759 1 1458 0
GRAND TOTAL 394 104 69671 107 2503080 99 4826434 88