Radio Summary
CLIENT:
March of Dimes
Campaign Title:
Prematurity Awareness Radio
Report Date:
5/20/2011
Generate Excel Report for Recap of Stations
Generate Excel Report for Recap of DMA
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RECAP OF STATIONS BY PSA TITLE/SPOT LENGTHS
YTD
TOTAL STATIONS
TOTAL PLAYS
TOTAL VALUE
GROSS IMP.
Baby/Story-African-American :60
112
5988
334118
342976
Baby/Story-African-American :30
108
6280
164810
356134
Baby/Story-African-American :15
71
3203
51248
253947
Baby/Story/Moms :60
172
11530
619426
717270
Baby-Story/Moms :30
162
10798
289164
724375
Baby/Story/Moms :15
89
5173
82888
318979
Baby-Story/News/Sports/Talk :60
116
10313
592031
678099
Baby-Story/News/Sports/Talk :30
118
7808
212938
569492
Baby-Story/News/Sports/Talk :15
71
4871
79126
449110
Baby-Story/Spanish :60
16
1156
90040
115757
Baby-Story/Spanish :30
22
1501
46667
104058
Baby-Story/Spanish :15
18
1051
23506
136690
GRAND TOTAL
69672
2585962
4766887
Chart.
RECAP OF DMAs
DMA RANK
STATIONS
% TOTAL
PLAYS
% TOTAL
TOTAL VALUE
% TOTAL
GROSS IMP.
% TOTAL
1-50
245
62
43558
63
1488411
58
2900372
61
51-100
135
34
22135
32
948739
37
1700848
36
101-150
82
21
17666
25
584847
23
777512
16
150+
286
72
44170
63
1723374
67
2744643
58
GRAND TOTAL
395
189
69672
183
2585962
185
4766887
171
Chart.