GOODWILL COMMUNICATIONS, INC.
Radio Summary
Generate Excel Report for Recap of Stations
Generate Excel Report for Recap of DMA
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
3/9/2010
RECAP OF STATIONS BY PSA TITLE/SPOTS LENGTHS
YTD
TOTAL STATIONS
TOTAL PLAYS
TOTAL VALUE
GROSS IMP.
Baby/Story-African-American :60
112
5988
336029
364238
Baby/Story-African-American :30
108
6280
150990
350866
Baby/Story-African-American :15
71
3203
49731
263640
Baby/Story/Moms :60
172
11530
614352
737043
Baby-Story/Moms :30
161
10797
258223
730250
Baby/Story/Moms :15
89
5173
75461
322989
Baby-Story/News/Sports/Talk :60
116
10313
575120
675048
Baby-Story/News/Sports/Talk :30
118
7808
189389
561592
Baby-Story/News/Sports/Talk :15
71
4871
71167
444466
Baby-Story/Spanish :60
16
1156
111420
128795
Baby-Story/Spanish :30
22
1501
47629
107453
Baby-Story/Spanish :15
18
1051
23569
140054
GRAND TOTAL
69671
2503080
4826434
RECAP OF DMAs
DMA RANK
STATIONS
% TOTAL
PLAYS
% TOTAL
TOTAL VALUE
% TOTAL
GROSS IMP.
% TOTAL
1-10
353
90
56950
82
2187561
87
4175309
87
11-20
105
27
25112
36
783391
31
1123277
23
21-30
31
8
4901
7
187236
7
206033
4
31-50
60
15
4526
6
177213
7
205981
4
51-75
68
17
9405
13
305083
12
394468
8
76-100
77
20
15445
22
673308
27
1536938
32
101-150
74
19
17794
26
597277
24
812722
17
151-200
44
11
9953
14
244867
10
434081
9
200-210
0
0
0
0
0
0
0
0.0
210+
0
0
0
0
0
0
0
0.0
Without Rank
2
1
765
1
12759
1
1458
0
GRAND TOTAL
394
208
69671
207
2503080
206
4826434
184