GOODWILL COMMUNICATIONS, INC.
Radio Summary
Generate Excel Report for Recap of Stations
Generate Excel Report for Recap of DMA
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
7/4/2009
RECAP OF STATIONS BY PSA TITLE/SPOTS LENGTHS
YTD
TOTAL STATIONS
TOTAL PLAYS
TOTAL VALUE
GROSS IMP.
Baby/Story-African-American :60
112
5988
336029
364238
Baby/Story-African-American :30
108
6280
150990
350866
Baby/Story-African-American :15
71
3203
49731
263640
Baby/Story/Moms :60
172
11530
614352
737043
Baby-Story/Moms :30
161
10797
258223
730250
Baby/Story/Moms :15
89
5173
75461
322989
Baby-Story/News/Sports/Talk :60
116
10313
575120
675048
Baby-Story/News/Sports/Talk :30
118
7808
189389
561592
Baby-Story/News/Sports/Talk :15
71
4871
71167
444466
Baby-Story/Spanish :60
16
1156
111420
128795
Baby-Story/Spanish :30
22
1501
47629
107453
Baby-Story/Spanish :15
18
1051
23569
140054
GRAND TOTAL
69671
2503080
4826434
RECAP OF DMAs
DMA RANK
STATIONS
% TOTAL
PLAYS
% TOTAL
TOTAL VALUE
% TOTAL
GROSS IMP.
% TOTAL
1-10
10
3
1659
2
59294
2
957598
20
11-20
106
27
25522
37
805591
32
1163134
24
21-30
41
10
5103
7
269903
11
247436
5
31-50
65
16
5636
8
205918
8
274268
6
51-75
67
17
9392
13
304736
12
393558
8
76-100
0
0
0
0
0
0
0
0
101-150
74
19
18418
26
611255
24
836357
17
151-200
43
11
9251
13
229906
9
406514
8
200-210
0
0
0
0
0
0
0
0.0
210+
0
0
0
0
0
0
0
0.0
Without Rank
2
1
765
1
12759
1
1458
0
GRAND TOTAL
394
104
69671
107
2503080
99
4826434
88