GOODWILL COMMUNICATIONS, INC.
Radio Summary
Generate Excel Report for Recap of Stations
Generate Excel Report for Recap of DMA
CLIENT:
March of Dimes
Print
Campaign Title:
Prematurity Awareness Radio
Report Date:
9/2/2010
RECAP OF STATIONS BY PSA TITLE/SPOTS LENGTHS
YTD
TOTAL STATIONS
TOTAL PLAYS
TOTAL VALUE
GROSS IMP.
Baby/Story-African-American :60
112
5988
336029
364238
Baby/Story-African-American :30
108
6280
150990
350866
Baby/Story-African-American :15
71
3203
49731
263640
Baby/Story/Moms :60
172
11530
614352
737043
Baby-Story/Moms :30
162
10798
258223
730250
Baby/Story/Moms :15
89
5173
75461
322989
Baby-Story/News/Sports/Talk :60
116
10313
575120
675048
Baby-Story/News/Sports/Talk :30
118
7808
189389
561592
Baby-Story/News/Sports/Talk :15
71
4871
71167
444466
Baby-Story/Spanish :60
16
1156
111420
128795
Baby-Story/Spanish :30
22
1501
47629
107453
Baby-Story/Spanish :15
18
1051
23569
140054
GRAND TOTAL
69672
2503080
4826434
RECAP OF DMAs
DMA RANK
STATIONS
% TOTAL
PLAYS
% TOTAL
TOTAL VALUE
% TOTAL
GROSS IMP.
% TOTAL
1-10
362
92
59649
86
2232333
89
4282864
89
11-20
120
30
30043
43
860125
34
1310589
27
21-30
36
9
4734
7
212079
8
296582
6
31-50
62
16
4628
7
184901
7
215985
4
51-75
70
18
10070
14
319600
13
441162
9
76-100
65
16
12068
17
603932
24
1307319
27
101-150
84
21
17822
26
579411
23
838361
17
151-200
36
9
10535
15
219990
9
402284
8
201-210
7
2
168
0
4027
0
6915
0
211+
233
59
31918
46
1373797
55
2296297
48
Without Rank
0
0
0
0
0
0
0
0
GRAND TOTAL
395
272
69672
261
2503080
262
4826434
235